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The New York Times Explores Jay-Z’s Ownership Impact On the Brooklyn Nets

When Jay-Z was announced as part owner of the recently Brooklyn-based Nets franchise, everyone from casual sports fans to savvy business minds wondered what Shawn Carter’s actual impact would be on the franchise. While he only owns one-fifteent...

Jay-Z Speaks on Brooklyn Nets Logo

While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...

Gourmet for Jay-Z The 22 L “Brooklyn Nets” Edition

West Coast footwear brand Gourmet has unveiled a special sneaker for none other than Jay-Z himself, honoring the Nets’ historic move to Brooklyn. Dressed up in a sleek black colorway with the new Nets logo on the tongue, an all-too-familiar pat...

Brooklyn Nets “Hello Brooklyn” Commercial

After being introduced to the Brooklyn Nets and their new logo and color scheme, they’ve continued their media onslaught with a recently released commercial aimed at drumming up ticket sales at the newly built Barclays Center. Titled “Hel...

Brooklyn Nets Unveil New NBA Logo

With New Jersey already in the rear view mirror after finishing outside of the playoff sphere, the Nets have unveiled the logo that will follow them to BK. Simplistic in both design and color – utilizing a black and white scheme paired with dra...

Jay-Z To Design New Brooklyn Nets’ Uniforms

Bringing some closure to questions that arose following yesterday’s announcement, Jay-Z will be teaming up with adidas to design updated uniforms for the 2012 NBA Brooklyn Nets. Adding to his resume, he will work with the sportswear label and other o...

Jay-Z announces 2012 NBA Brooklyn Nets

Rapper, entrepreneur and partial owner of the Nets basketball team, Jay-Z, announced some exciting news for the sports world. The formally known New Jersey Nets will officially be changed to the Brooklyn Nets for the 2012 season. In addition to the n...