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Jay-Z’s ‘Road To Brooklyn: Ball So Hard’

With all the hoopla surrounding Barclays Center and the Brooklyn Nets’ new NBA uniforms, it has been easy to neglect one of the most important demographics driving the city’s basketball culture — the street ballers that populate its...

Jay-Z’s #4 Brooklyn Nets Jerseys Up for Auction

Naturally to follow-up on eight straight Jay-Z performances at the newly opened Barclays Center, 10 signed limited edition Nets jerseys worn by Hova himself have gone up for auction. Bearing the number 4 as well as “CARTER” printed across...

NBA’s The Association Will Follow the Brooklyn Nets Through Their Rookie Season

There has arguably never been a relocated professional team with the same anticipation and fanfare as the NBA’s Brooklyn Nets. Mind you much of the interest resides in the ever-popular part owner Jay-Z, who has done an admirable job of bringing...

Jay-Z Unveils Brooklyn Nets Jersey

The past week has been a whirlwind of activity surrounding the new home of the Brooklyn Nets, an entity partially owned by hip-hop mogul Jay-Z. In addition to the christening of the new Barclays Center tonight to a sold-out crown, the team’s je...

Inside the Brooklyn Nets’ New High-Tech Arena

The Brooklyn Nets hope that having the most technologically-advanced stadium in sports bodes well for the future of their team. It took nine years and numerous court battles to build Barclays Center, but the 1 billion dollar building was finally unve...

The New York Times Explores Jay-Z’s Ownership Impact On the Brooklyn Nets

When Jay-Z was announced as part owner of the recently Brooklyn-based Nets franchise, everyone from casual sports fans to savvy business minds wondered what Shawn Carter’s actual impact would be on the franchise. While he only owns one-fifteent...

Jay-Z Speaks on Brooklyn Nets Logo

While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...

Gourmet for Jay-Z The 22 L “Brooklyn Nets” Edition

West Coast footwear brand Gourmet has unveiled a special sneaker for none other than Jay-Z himself, honoring the Nets’ historic move to Brooklyn. Dressed up in a sleek black colorway with the new Nets logo on the tongue, an all-too-familiar pat...

Brooklyn Nets “Hello Brooklyn” Commercial

After being introduced to the Brooklyn Nets and their new logo and color scheme, they’ve continued their media onslaught with a recently released commercial aimed at drumming up ticket sales at the newly built Barclays Center. Titled “Hel...

Brooklyn Nets Unveil New NBA Logo

With New Jersey already in the rear view mirror after finishing outside of the playoff sphere, the Nets have unveiled the logo that will follow them to BK. Simplistic in both design and color – utilizing a black and white scheme paired with dra...