A Final Look Back at the Nets’ Road to Brooklyn
Jay-Z’s Life + Times provides a final look at the Nets’ road from New Jersey to Brooklyn ahead of next weekend’s NBA All-Star festivities in Houston. Having set up shop in the newly opened Barclays Center, the Nets currently sit at...
The Brooklyn Nets Logo: Brooklynites Debate the Simplicity
Now that the inaugural Brooklyn Nets season is in full effect, we take look back at one, if not the only, defining characteristic of the franchise thus far — its logo. Inspired by the old, pre-MTA subway system typeface, the Brooklyn Nets logo...
DJ Neil Armstrong x adidas ‘From Marcy to Barclays’ Mixtape
Life + Times premieres this collaboration with adidas – a mixtape put together by DJ Neil Armstrong in resounding adoration of Brooklyn. One of Jay-Z’s former tour DJs and an adidas Global Ambassador, the NYC hip-hop underground and turntable v...
adidas Originals 2012 Brooklyn Nets Capsule Collection
The Brooklyn Nets and adidas Originals present a premium capsule collection celebrating the squad’s inaugural season in the borough. The capsule features a wool jacket, T-shirt, crewneck, and a custom USB drive – each with team detailing...
adidas Originals Goes All In for Brooklyn
Making their inaugural debut during the current 2012-13 NBA season, the Brooklyn Nets have been fully embraced by the borough of Brooklyn. To help further unite the community behind the team — arguably the strongest behind any NBA franchise ...
Jay-Z’s ‘Road To Brooklyn: Ball So Hard’
With all the hoopla surrounding Barclays Center and the Brooklyn Nets’ new NBA uniforms, it has been easy to neglect one of the most important demographics driving the city’s basketball culture — the street ballers that populate its...
Jay-Z’s #4 Brooklyn Nets Jerseys Up for Auction
Naturally to follow-up on eight straight Jay-Z performances at the newly opened Barclays Center, 10 signed limited edition Nets jerseys worn by Hova himself have gone up for auction. Bearing the number 4 as well as “CARTER” printed across...
Jay-Z Unveils Brooklyn Nets Jersey
The past week has been a whirlwind of activity surrounding the new home of the Brooklyn Nets, an entity partially owned by hip-hop mogul Jay-Z. In addition to the christening of the new Barclays Center tonight to a sold-out crown, the team’s je...
Inside the Brooklyn Nets’ New High-Tech Arena
The Brooklyn Nets hope that having the most technologically-advanced stadium in sports bodes well for the future of their team. It took nine years and numerous court battles to build Barclays Center, but the 1 billion dollar building was finally unve...
Jay-Z Speaks on Brooklyn Nets Logo
While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...
