DuJour Magazine Interviews Paul Pierce On His Move to Brooklyn

LifestyleComments ⋅ Oct 5, 2013
New York City-based culture journal DuJour magazine got the opportunity to spend a day with Paul Pierce to interview the celebrated NBA player about his recent move to Brooklyn. At this particular juncture, Pierce is a league champion, a 10-time All-...

Jay Z Sold His Share of the Brooklyn Nets to Jason Kidd

LifestyleComments ⋅ Sep 6, 2013
Jay Z has just announced he’s found a buyer for his small stake in the Brooklyn Nets, former NBA player and current Nets head coach Jason Kidd. The decision by Jay Z to sell was made due to a potential conflict of interest that could have emerg...

Jay-Z’s Official Statement Regarding His Brooklyn Nets Ownership

LifestyleComments ⋅ Apr 21, 2013
News of Jay-Z relinquishing his shares in the Brooklyn Nets organization has been making the rounds lately and now he has released an official statement on the matter. Having been the public face of the organization and one of the biggest backers of...

A Final Look Back at the Nets’ Road to Brooklyn

LifestyleComments ⋅ Feb 9, 2013
Jay-Z’s Life + Times provides a final look at the Nets’ road from New Jersey to Brooklyn ahead of next weekend’s NBA All-Star festivities in Houston. Having set up shop in the newly opened Barclays Center, the Nets currently sit at...

Talib Kweli and Brooklyn Nets’ Coach Avery Johnson Discuss Brooklyn Over Lunch at Junior’s

LifestyleComments ⋅ Dec 22, 2012
Pulled from Jay-Z’s ever-bubbling YouTube channel Life + Times comes this Brooklyn-centric discussion with BK emcee Talib Kweli and Nets coach Avery Johnson. Filmed at notable eatery Junior’s, the two discuss the ongoing journey that brou...

The Brooklyn Nets Logo: Brooklynites Debate the Simplicity

LifestyleComments ⋅ Nov 30, 2012
Now that the inaugural Brooklyn Nets season is in full effect, we take look back at one, if not the only, defining characteristic of the franchise thus far — its logo. Inspired by the old, pre-MTA subway system typeface, the Brooklyn Nets logo...

DJ Neil Armstrong x adidas ‘From Marcy to Barclays’ Mixtape

StyleComments ⋅ Nov 22, 2012
Life + Times premieres this collaboration with adidas – a mixtape put together by DJ Neil Armstrong in resounding adoration of Brooklyn. One of Jay-Z’s former tour DJs and an adidas Global Ambassador, the NYC hip-hop underground and turntable v...

adidas Originals 2012 Brooklyn Nets Capsule Collection

StyleComments ⋅ Nov 16, 2012
The Brooklyn Nets and adidas Originals present a premium capsule collection celebrating the squad’s inaugural season in the borough. The capsule features a wool jacket, T-shirt, crewneck, and a custom USB drive – each with team detailing...

adidas Originals Goes All In for Brooklyn

StyleComments ⋅ Nov 16, 2012
Making their inaugural debut during the current 2012-13 NBA season, the Brooklyn Nets have been fully embraced by the borough of Brooklyn. To help further unite the community behind the team — arguably the strongest behind any NBA franchise ...

Marvel and the Brooklyn Nets Unveil First Super Hero in NBA History

ArtsComments ⋅ Nov 4, 2012
Despite the often larger-than-life personalities and freakish natural abilities of its athletes, the NBA has never had an official super hero — that is, until BrooklyKnight. According to both Marvel Entertainment and the Brooklyn Nets, the new...

Jay-Z’s ‘Road To Brooklyn: Ball So Hard’

LifestyleComments ⋅ Oct 22, 2012
With all the hoopla surrounding Barclays Center and the Brooklyn Nets’ new NBA uniforms, it has been easy to neglect one of the most important demographics driving the city’s basketball culture — the street ballers that populate its...

Jay-Z’s #4 Brooklyn Nets Jerseys Up for Auction

StyleComments ⋅ Oct 17, 2012
Naturally to follow-up on eight straight Jay-Z performances at the newly opened Barclays Center, 10 signed limited edition Nets jerseys worn by Hova himself have gone up for auction. Bearing the number 4 as well as “CARTER” printed across...

NBA’s The Association Will Follow the Brooklyn Nets Through Their Rookie Season

LifestyleComments ⋅ Oct 4, 2012
There has arguably never been a relocated professional team with the same anticipation and fanfare as the NBA’s Brooklyn Nets. Mind you much of the interest resides in the ever-popular part owner Jay-Z, who has done an admirable job of bringing...

Jay-Z Unveils Brooklyn Nets Jersey

StyleComments ⋅ Sep 29, 2012
The past week has been a whirlwind of activity surrounding the new home of the Brooklyn Nets, an entity partially owned by hip-hop mogul Jay-Z. In addition to the christening of the new Barclays Center tonight to a sold-out crown, the team’s je...

Inside the Brooklyn Nets’ New High-Tech Arena

LifestyleComments ⋅ Sep 26, 2012
The Brooklyn Nets hope that having the most technologically-advanced stadium in sports bodes well for the future of their team. It took nine years and numerous court battles to build Barclays Center, but the 1 billion dollar building was finally unve...