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THROUGH THE LENS: The 2014 World Cup in Brazil

Touching down in Sao Paulo on June 11th, HYPEBEAST had the opportunity to spend the entirety of the World Cup in Brazil. Seven games later, countless hours spent with fans across Sao Paulo, Rio de Janeiro and Recife, and several behind-the-scenes tou...

Nike 1994: A Look Inside Nike’s First Ever Brazilian Pop-Up Shop

Since June 12, the world’s attention has turned to Brazil. As a fledgling market increasingly hoping to compete with elite cities in fashion and style, Nike took the opportunity to launch the expansive country’s first ever pop-up shop: Ni...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

Google Adds More of Brazil, 12 World Cup Stadiums to Street View

With the World Cup about to get underway, Google has appropriately updated Street View with an in-depth look inside the host nation. Now, users can peruse all 12 of Brazil’s World Cup stadiums and the surrounding areas – from Rio’s...

A First Look at the Ronnie Fieg x ASICS GT-II Kith Football Equipment “Brazil”

Last week we saw the Ronnie Fieg x ASICS Gel Lyte III Kit Football Equipment “USA,” and today Ronnie Fieg has previewed this upcoming ASICS GT-II “Brazil” model. The Brazilian theme is very consistent with the majority of the...

Os Gêmeos Spray Paint the Brazillian National Team’s Airplane

The Brazilian National Team’s Airplane for the World Cup has received a makeover as their fellow countrymen, graffiti artists Os Gêmeos, were commissioned to add their touch to plane. A massive 1,200 cans of spray paint were used to create the...

A First Look at the Upcoming Air Jordan 6 Retro “World Cup Brazil”

Earlier today, Nike unveiled an upcoming range of both performance and lifestyle products as part of its 2014 Football Innovation Summit. It’s been many years in the making for Nike and Brazil as 2014 marks the first time in their relationship...

Nike Debuts Brazil’s 2014 Football Kit

Nike has recently unveiled the Brazil National Team’s home kit for the 2014 FIFA World Cup. Without straying away from the culture, tradition and identity of the iconic jersey, Nike has updated the host nation’s uniform with a slimmer and...

The BLVD Skate Team Hit Brazil In Latest Video

BLVD team riders take to the streets of Sao Paulo, Brazil for some truly awe-inspiring skate footage. Featuring Rob G, Rodrigo Petersen, Nate Fantasia and introducing newcomers Carlos Ique and Tiago Lemos, the team is as sharp and focused as ever. Wi...

Brazil vs. Brazil Nike Football Commercial

Nike’s new “Brazil vs. Brazil” spot begins with Neymar and Pato preparing for a match in their locker room, only to discover as they take the field that they are playing none other than themselves. In typical Nike fashion the advert...