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Renato Stockler Captures Brazil’s Soccer Spirit

LifestyleComments ⋅ Aug 25, 2014
Brazilian photographer Renato Stockler recently captured the dirt pitches of Sao Paulo for his series “Ground from Above.” Exploring the less glamorous, but no less exciting, side of the city’s football culture, the photographer tra...

THROUGH THE LENS: The 2014 World Cup in Brazil

StyleComments ⋅ Jul 11, 2014
Touching down in Sao Paulo on June 11th, HYPEBEAST had the opportunity to spend the entirety of the World Cup in Brazil. Seven games later, countless hours spent with fans across Sao Paulo, Rio de Janeiro and Recife, and several behind-the-scenes tou...

Nike 1994: A Look Inside Nike’s First Ever Brazilian Pop-Up Shop

StyleComments ⋅ Jun 30, 2014
Since June 12, the world’s attention has turned to Brazil. As a fledgling market increasingly hoping to compete with elite cities in fashion and style, Nike took the opportunity to launch the expansive country’s first ever pop-up shop: Ni...

All Eyes on Brazil: Scenes from the Opening Days of the 2014 World Cup

EditorialComments ⋅ Jun 16, 2014
On June 12th, attention turned to the world’s largest sporting event: the World Cup. Hosted by a country that has held the Beautiful Game in high regard for much of the sport’s history, the opening match between host country Brazil and it...

Google Adds More of Brazil, 12 World Cup Stadiums to Street View

LifestyleComments ⋅ Jun 5, 2014
With the World Cup about to get underway, Google has appropriately updated Street View with an in-depth look inside the host nation. Now, users can peruse all 12 of Brazil’s World Cup stadiums and the surrounding areas – from Rio’s...

A First Look at the Ronnie Fieg x ASICS GT-II Kith Football Equipment “Brazil”

StyleComments ⋅ May 27, 2014
Last week we saw the Ronnie Fieg x ASICS Gel Lyte III Kit Football Equipment “USA,” and today Ronnie Fieg has previewed this upcoming ASICS GT-II “Brazil” model. The Brazilian theme is very consistent with the majority of the...

Os Gêmeos Spray Paint the Brazillian National Team’s Airplane

ArtsComments ⋅ May 27, 2014
The Brazilian National Team’s Airplane for the World Cup has received a makeover as their fellow countrymen, graffiti artists Os Gêmeos, were commissioned to add their touch to plane. A massive 1,200 cans of spray paint were used to create the...

A First Look at the Upcoming Air Jordan 6 Retro “World Cup Brazil”

StyleComments ⋅ Apr 24, 2014
Earlier today, Nike unveiled an upcoming range of both performance and lifestyle products as part of its 2014 Football Innovation Summit. It’s been many years in the making for Nike and Brazil as 2014 marks the first time in their relationship...

Nike Debuts Brazil’s 2014 Football Kit

LifestyleComments ⋅ Nov 25, 2013
Nike has recently unveiled the Brazil National Team’s home kit for the 2014 FIFA World Cup. Without straying away from the culture, tradition and identity of the iconic jersey, Nike has updated the host nation’s uniform with a slimmer and...

The BLVD Skate Team Hit Brazil In Latest Video

LifestyleComments ⋅ Apr 14, 2012
BLVD team riders take to the streets of Sao Paulo, Brazil for some truly awe-inspiring skate footage. Featuring Rob G, Rodrigo Petersen, Nate Fantasia and introducing newcomers Carlos Ique and Tiago Lemos, the team is as sharp and focused as ever. Wi...

Brazil vs. Brazil Nike Football Commercial

LifestyleComments ⋅ Feb 29, 2012
Nike’s new “Brazil vs. Brazil” spot begins with Neymar and Pato preparing for a match in their locker room, only to discover as they take the field that they are playing none other than themselves. In typical Nike fashion the advert...

Nike Soccer 2012 Brazil National Team Jersey

StyleComments ⋅ Feb 4, 2012
The Brazilian National Team get a new update to their iconic kit with inspirations taken from Jeitinho Brasileiro (“The Brazilian Way”) – “The spirit that encompasses the resilience, creativity and relentlessly positive and innovative ap...