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Foursquare Launches New App Layout and Brand Logo

TechComments ⋅ Jul 24, 2014
Under the surface of Foursquare’s new branding facade, there seems to be a lot going on. Aimed at representing an overhauled and totally new Foursquare, the location-based social media app not only presents a shiny and more forthright logo, but...

PayPal Unveils New Brand Identity

DesignComments ⋅ May 1, 2014
PayPal becomes the latest tech giant to redesign its branding with a more modern approach. “What do you do when a brand that entered the world as an innovator starts to look like the establishment it once challenged? When a comprehensive visual audit...

Kopbox Celebrates 20 Years of the Supreme Box Logo

StyleComments ⋅ Apr 27, 2014
With all the hype surrounding the seminal ‘box logo’ T-shirts that Supreme released for its 20th anniversary, retailer Kopbox dug into its archives to compile the various iterations the iconic logo has seen over the years. Some may fondly...

Bob Sheard on Brand Authority and Substance – Part 3

StyleComments ⋅ Dec 22, 2012
Continuing with his commentary on brand strategy and communications, Bob Sheard emphasizes the importance of brands walking the walk over talking the talk: If someone walks into a party and announces to the room “I’m cool” you imme...