BodyArmor

James Harden Talks Influence of Kobe Bryant's Black Mamba Mentality and Always Going For "One More"
Food & Beverage 

James Harden Talks Influence of Kobe Bryant's Black Mamba Mentality and Always Going For "One More"

In an exclusive HYPEBEAST conversation on how the mentality propels the latest BODYARMOR campaign.
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5,627 Hypes   6 Comments
Coca-Cola Reported to Buy BodyArmor Stake from Kobe Bryant Estate for $400 Million USD
Food & Beverage 

Coca-Cola Reported to Buy BodyArmor Stake from Kobe Bryant Estate for $400 Million USD

The $6 million USD initial investment could smash the late basketball star’s career earnings.
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8,225 Hypes   3 Comments
Kobe Bryant's BodyArmor Campaign Takes Shots at Gatorade
Food & Beverage

Kobe Bryant's BodyArmor Campaign Takes Shots at Gatorade

James Harden, Kristaps Porzingis, Skylar Diggins-Smith and Mike Trout star in the parodic clips.
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12,598 Hypes   12 Comments
 
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