Halloween Sale - Up to 25% Off Your Entire Order - Use Code: NOTRICKS14

Bob Sheard on “Made in China”

StyleComments ⋅ Jan 24, 2013
Bob Sheard of FreshBritain continues to share his wisdom with regards to standing out in the industry in Part 6 of his blog series. In his latest commentary, titled “Made in China,” Sheard debunks misconceptions about the world’...

Bob Sheard on Brand Authority and Substance – Part 5

StyleComments ⋅ Jan 14, 2013
Bob Sheard’s ongoing contemplations regarding creativity continue with his latest thoughts on product differentiation. Touching on the idea of trend-driven products and how designers have the power to birth a multitude of changes, the candid th...

Bob Sheard on Brand Authority and Substance – Part 4

StyleComments ⋅ Jan 7, 2013
Bob Sheard, partner at creative agency FreshBritain, reprises his musings on successful projects in the past with the fourth installment of his Brand Authority and Substance blog post series. For those who have missed previous discussions, these snip...

Bob Sheard on Brand Authority and Substance – Part 3

StyleComments ⋅ Dec 22, 2012
Continuing with his commentary on brand strategy and communications, Bob Sheard emphasizes the importance of brands walking the walk over talking the talk: If someone walks into a party and announces to the room “I’m cool” you imme...

Bob Sheard on Brand Authority and Substance – Part 2

StyleComments ⋅ Dec 13, 2012
Following part 1, Bob Sheard continues with his exploration of what brand authority and substance mean to him as part of an editorial feature for FreshBritain. Discussing the importance of firsthand experience when trying to “walk a mile in ano...

Bob Sheard on Brand Authority and Substance – Part 1

StyleComments ⋅ Nov 30, 2012
Bob Sheard posted a profoundly engaging piece on creative agency FreshBritain’s blog, that which details his thoughts on brand authority and the notion of ‘substance.’ Sheard insists that it’s the ‘substance,’ the...

KTC: Bob Sheard “State of the Union” Interview

StyleComments ⋅ Nov 24, 2011
In an interview with branding specialist Bob Sheard, KTC-MANUFACTURE MAGAZINE digs into the great details about the current problems of consumerism and how brands are having it hard to have a place in the consumer’s mind. Sharing with us on how...