BMW i Concept Series Unveiled

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BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i, the BMW Group is adopting an all-embracing approach, redefining the understanding o...

BMW M3 DTM Concept Car

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After a hiatus of over two decades, legendary German auto manufacturer BMW will return to the DTM racing scene…and in style nonetheless. For a historically German race comes an ominously styled concept M3, proclaimed to be very similar to,...

Depth of Speed: The Bond

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Depth of Speed was born from a desire of story, travel and a love of anything automotive related. Next year my wife and I will be taking to the streets to uncover and document the greatest stories from the automotive world. From coast-to-coast and fr...

BMW 1 Series Video

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As sheet metal gets torn, robot arms weld, sparks fly and delicate details and polish are applied to what began as the skeleton of an automobile, viewers of this latest BMW 1 Series “making of” video might not be particularly impresse...

The BMW Art Car Tour

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BMW has just announced the launch of a new tour designed to take viewers through a virtual exhibition of the 17 automobiles designed as part of its BMW Art Car series. The project features the work of 17 world famous artists from five continents...

BMW 1M Drifting Atop the World’s Highest Helipad Commercial

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BMW’s recent method of engagement for their flagship 1-series M1 seems to be working rather well for themselves through the release of several viral videos. Coming on the heels of the inaugural campaign video “Walls,” BMW raises...

BMW M3 CRT

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Arguably the finest sports coupe around, BMW’s M3 enjoys a further performance upgrade with its CRT designation. Taking the modified and sports-centric sensibilities of the M3, weight reduction becomes a key differential for the absolute to...

2012 BMW M5

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Official images of the brand new 2012 BMW M5 have hit the web – and they’re pretty impressive. The flagship bimmer’s bodywork has been tweaked slightly to increase aerodynamics without sacrificing its aggressive yet formal aesth...

BMW 2011 M3 “Frozen Black” Edition

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BMW will welcome a limited edition “Frozen Black” BMW M3 later this month. The blacked-out performance coupe features the M3 Competition Package with full premium and convenience packages, and black Novillo leather with red contrast s...

BMW 1 Series M Coupe “Walls” Commercial

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BMW Canada recently released a new promotional commercial for the automaker’s 1 Series M Coupe. The entire clip is more than entertaining, especially when combining open roads, concrete walls and a stellar automobile. Take a look above, wit...

BMW 328 Hommage

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The BMW 328 is widely considered one of the 25 greatest cars of the century, such so that the carmaker has produced a unique concept car to mark the 328′s 75th birthday. The BMW 328 Hommage is specially crafted to mimic the design of the or...

BMW M Series Carbon Racer Bike

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BMW announces the launch of its exclusive M Series Carbon Racer Bike, which will be available from all BMW dealerships in the UK starting July 2011. BMW has over 60 years of experience in bicycle manufacturing, so it comes as no surprise that thi...

BMW M5 Concept

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BMW has unveiled the concept for its latest M5 model, which is expected to hit the European market this fall and North America by next spring. Based off the current F10 5 Series chassis, the M5′s exterior has been modified with a revised fr...

BMW 5 Series GT by Trussardi

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Trussardi celebrates its centennial anniversary with a series of special collaborations this year, one of the highlights being this cooperation with BMW Italy. Known for its distinct range of luxury leather goods, the Italian brand finds inspirat...

BMW Art Car: From 1975 to 2010

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In 1975, the idea that art and racing could be intertwined was introduced by French race car driver and auctioneer, Herve Poulain, who enlisted the services of renowned artist Alexander Calder to personalize a BMW 3.0 CSL which was to be used in...