Bernard Arnault

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Wall Street Journal: Being LVMH’s Bernard Arnault
April 7, 2009 ⋅ Uncategorized ⋅ 9 comments ⋅ 68 Views
"Arnault’s recipe has been consistent: hire designers who can draw attention and forge a brand identity, pour money into advertising and stores and buy back licenses lest they cheapen the brand."

In this comprehensive feature with one of the fashion world's richest and...