Bell & Ross have unveiled their latest chronograph, the BR 03-90 Power Reserve. The brand new offering from Bruno Belamich and Carlos A. Rosillo features a matte black face with a photo-luminescent coating on the numerals, index and hands. Encased in 42mm of satin-brushed steel and topped off with an anti-reflective sapphire glass cover and rugged black rubber and heavy-duty synthetic straps, the aviation-inspired watch is a perfectly understated look for professional and casual wear alike. The Bell & Ross BR 03-90 Power Reserve is available now for $4,800 USD.

If you’re a fan of the stealthy, murdered-out timepiece trend, Bell & Ross have exactly what you’re looking for, adding two new enticing carbon fiber variations to their highly decorated BR 01 Aviation series of watches. While the use of carbon fiber is no stranger to this impressive line, the black-on-black detailing between the large 46mm case, and the dial and hands most definitely is, resulting in the ‘Phantom’ delineation. Right down to the unique rubber and carbon fiber stitched band, the Phantom is clearly inspired by B-117 stealth fighters with their striking ‘hidden in plain view’ aesthetic.

Both iterations of the watch come with all the standard features of any luxury watch (automatic Swiss mechanical movement, 100m water resistance, screw-down crown, photo-luminescent hands, sapphire crystal glass), except of course for the gratuitous carbon fiber exotica. The BR01-94 chrono retails for $9,900 USD here, while it’s standard-dial BR01-92 brother is $8000 USD, and can be purchased here.

Bell & Ross unveil its PW1 and vintage WW1 watches, both of which are reminiscent of a pre-World War I horology, place and aesthetic. Bell & Ross designer, Bruno Belamich, has said “we are delving into the past even more to round out our collection. The challenge? To remain faithful to present day watch-making standards while adapting them to Bell & Ross design principles.” The PW1 (short for pocket-watch 1) is a fob watch of rare dignity, while the WW1 (wrist watch 1) recalls a time when French soldiers wore and flew with a similar model. The domed crystal gives the watch a vintage look. Unlike the original, it is made from sapphire – a hard-wearing material – using perfected techniques. Their polished steel case, combined with a domed, sunburst dial epitomizes the classic design that is inspired by the past.

Distinctive watchmakers Bell & Ross have designed a WWI-inspired watch that marks a departure from their mostly square silhouettes. The watch features a bold round-face and tan leather strap that stands out, but is entirely wearable on a daily basis. The white stitching is an added touch that reinforces the rugged appeal of this heritage piece. Further information on the timepiece is available through Bell & Ross.

From Bell & Ross’s collaborative foray with luxurious automaker Infiniti, comes this exclusive timepiece that’s dubbed the BR02-8. The timepiece features a black carbon case and a matte black dial that comes with purple accents seen on the second hand and on an 8 o’clock hour marker. Limited to 200 pieces, this watch is available for $5,080 USD.

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French watch company Bell & Ross launches a new style of the “BR01 Casino” at Horologio in Las Vegas. The new rendition of the roulette-inspired timepiece features a black casing with PVD finish that’s quite understated compared to the preceding model. The “BR01 Casino” does however come with an interesting green/red/black roulette table-inspired dial that’s a more authentic element to the watch.

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Designed to replicate the shape of a cockpit instrument taken from an aircraft, Bell & Ross watches have quickly become popular thanks to their optimal water resistance, highly accurate Swiss mechanical movements, clear visual indicators, and special functions. One of its most popular styles, part of the 03 series, has just gotten an update. Featuring an automatic SOPROD 9090 movement, large date indicator and power reserve sub-dial, the model hits select watch boutiques later this month.

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With a design that’s based off the classic gambling game roulette, this timepiece from Bell & Ross is a tribute to the country of Monoco which will be hosting the Only Watch auction this upcoming September. The BR 01 features a pink gold casing with a square design and minimal branding. Stay tuned for more details about this release and the forthcoming Only Watch event.

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Bell & Ross pull the covers off one of its newest BR 02 models dubbed “PHANTOM.” The all-out tonal black design features a self-winding mechanical ETA 2892 movement wit a 44mm case. The steel with black PVD finish sets the tone with tonal black numbers and a “Clou de Paris” pattern on the dial. Check official Bell & Ross stockists for availability.

Bell & Ross becomes a benchmark in Haute Horlogerie and the exclusive world of professional users – both civilian and military – with watches that unequivocally respond to requirements of extreme conditions. In 2011, stamping the seal of its creative vision onto fine watchmaking, Bell & Ross is cladding the BR 01 with an innovative and high-performing material – high-tech ceramic. Ceramic serving innovation. This material is used in cutting-edge industries because it is both reliable and strong. In the world of aeronautics, and especially space, ceramic is prominently used in manufacturing parts subject to very high temperatures, acid attacks, corrosion and erosion. As a result, it is found in such products as thermal shields and aerospace rocket noses. The immaculate finishes of the BR 01 Ceramic mark the elegance of this model that had its origins in professional usage: the removable horn shaped lugs allow perfect machining and surface finishing, the case band is perfectly flat, the radii and edges are perfectly shaped – a delight for the eyes. The alligator strap also further enhances the elegance of this top-of-the-line model.