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BEAMS x Levi’s SPECIAL PRODUCTS Lookbook

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Continuing to appropriate traditional Americana designs in light of contemporary Japanese fashion, BEAMS’ dexterity for well-fitted cut and sew is unfaltering each season. While keeping us attained every quarter with directional elegance, BEAMS...

BEAMS Highlights its 2013 Spring/Summer Collections in Hawaii

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To showcase its 2013 spring/summer offerings, Japanese brand BEAMS took to the beaches of Hawaii, returning with a video lookbook: “HI, BEAMS.” Featuring pieces from several of its labels, the lookbook conveys the light, casual motifs of...

BEAMS 2013 Spring/Summer Lookbook

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Japanese fashion purveyors BEAMS has released an attractive lookbook, showcasing its sensibility in merging seasonal colorways with dapper, street-inspired motifs. While the classic Baracuta G9 sits amidst BEAMS PLUS workwear jackets and pinstripe bl...

Coca-Cola x HUMAN MADE by BEAMS 2013 Capsule Collection Lauch Recap

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As contemporary American icon Marc Jacobs settles in at the helm of Diet Coke’s creative branding campaign, the multi-billion-dollar beverage company enlists legends in their own right – NIGO of HUMAN MADE and BEAMS’ Hiroshi Kubo &#...

Coca-Cola x HUMAN MADE x BEAMS 2013 Lookbook

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A few weeks after the initial preview we’ve got a glimpse of the Coca-Cola x HUMAN MADE x BEAMS 2013 capsule collection, a conceptual venture which plunges into aesthetics of ’80s Coca-Cola vendor wear. A line which NIGO holds close (he i...

NIGO Discusses Coca-Cola x HUMAN MADE Collection and Plays with Coke Cans

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HUMAN MADE designer NIGO and BEAMS men’s creative director Hiroshi Kubo present a new line of Coca-Cola-branded spring apparel under the HUMAN MADE label. The connoisseurs of vintage Americana both reminisce about the pleasures of enjoying the...

Coca-Cola x HUMAN MADE x BEAMS 2013 Capsule Collection

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Japanese street culture icon NIGO unveil a new line interpreting 20th century vintage Coca-Cola wear with modern-day flair. This conceptual line will launch on the former A Bathing Ape creator’s spin-off line, HUMAN MADE – the next chapte...

BEAMS PLUS 2013 Spring/Summer Collection

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For Spring/Summer 2013, BEAMS PLUS looked to its origins, to the Japanese label’s debut collection from 1999 that was inspired by “old American traditional wear.”  Divided into four basic American uniforms — military, workwear...

BEAMS x LUGGAGE LABEL 2013 Capsule Collection

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The latest collaboration from menswear mecca BEAMS comes by way of a capsule collection with LUGGAGE LABEL on a line of bags and accessories that should thrill fans of the Japanese retailer. In shades of white and off-white, the offerings consist of...

BEAMS 2012 Fall/Winter “Clean Heavy Duty” Video

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Marking the release of its Fall/Winter 2012 collection, BEAMS has dropped this new video entitled “Clean Heavy Duty.” Depicting the likes of a badminton player, a mustachioed bicyclist, and a lost tourist, the short piece sees each of the...