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Baxter of California Grooming Guide Video

In an animated short that harks back to the 1940s Americana educational videos, Baxter of California teaches the young modern man how to properly groom oneself, as well as educating on the development of the technique. The video which is just shy of...

PROCESS: Wet Shaving with Baxter of California

Conventional wet shaving not only provides the closest shave possible, but nothing beats the luxury or pleasure of a hot towel, premium shaving products, and lathering up with a badger hair brush.

Saturdays NYC x Baxter Finley “PACIFIC” Beach Soap

After teaming up on the initial ATLANTIC Beach Shop, luxurious and reputable men’s grooming label Baxter of California is here again together with Saturdays NYC. Named the PACIFIC, the 3.5 oz. glycerin soap bar is reinterpreted by formulating the “Fo...

A Visit to Baxter Finley Los Angeles

Gear Patrol takes us on a visit to Baxter Finley, a shop brought to you from the guys who produce Baxter of California grooming products. Although the video can get wacky, its an interesting watch nevertheless. Enjoy!