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Air Jordan: Melo M7 “Do Whatever It Takes” Commercial

This short clip serves as a promotional video for the Jordan Melo M7. Featuring Carmelo Anthony as every baller from both teams, the advert plays on the basketball star’s versatility, which is said to be enhanced by the shoes. Entitled “Do Whatev...

Nike Basketball: LeBron James “Rise” Commercial

Known for their creative approach to visuals, Nike Basketball unveils this new LeBron James commercial, dubbed “Rise”. This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the e...

PXA Berlin Basketball Tournament 2010

Conceived a little while back, the ongoing PXA Basketball tournament has enjoyed a great deal of success in Germany, Holland and France. Originating thanks to a handful of French ballers who held the inaugural tournament in Paris’ Pigalle distr...

Nike Zoom Hyperfuse 2010 Fall/Winter Collection

Here’s a look at the latest few make-ups of Nike’s Zoom Hyperfuse model. The four new colorways are both simple and bold, and of course each feature e signature, ultra-breathable mesh upper. As most fans will already be aware, this Ba...

Nice Kicks Presents: For The Love of The Game

Sid Ashford and team Nice Kicks were on hand at the World Basketball Festival to speak candidly with some Nike and Jordan brand athletes about their obsession with the game. Dwayne Wade, Carmello Anthony, and Christ Paul sat down at the re-fashio...

The Madbury Club: Asphalt Warriors Preview

The Madbury Club tease an upcoming video release that entails one part of New York’s sporting institution, basketball. Clad in Jordan Brand gear and retro footwear, the crew set off to highlight the scenery behind some of New York’s b...

Nike World Basketball Festival: Day 4 with Kobe Bryant

Kobe Bryant brought his philanthropist spirit to the Big Apple, kicking off the fourth day of Nike’s inaugural World Basketball Festival. This latest installment, of the week-long celebration, showed the efforts of the WBF in all of its glo...

Nike Presents: World Basketball Festival Day 1 featuring Jay-Z

The Nike sponsored World Basketball Festival has descended upon New York. Check out the video where Nike explains the forethought and all elements entailed within the city wide event. From a staged performance by Jay-Z at Radio City Music Hall, t...

Nike Sportswear presents 1LOVE: Staten Island featuring Emilio Sparks

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...

Nike Sportswear presents 1LOVE: Queens featuring FORMAT

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...

Nike Sportswear presents 1LOVE: The Bronx featuring Cory Gunz

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...

Nike Sportswear presents 1LOVE: Harlem featuring Ms. Banks

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...

CoolRain x MINDstyle x NBA Mini Figure Series 1

Having earned notoriety for his custom toys in the past, Korean designer CoolRain teams up with a full-on toy brand in MINDstyle to release an upcoming NBA-based mini figure series. Just recently, we’ve seen a number of collaborative projec...

Nike Sportswear presents 1LOVE: Brooklyn featuring Theophilus London

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...

Converse Spark: New York City with Shammgod

Teaming up with Converse on this latest campaign, professional basketball player Shammgod talks about his youth growing and how hours of dribbling eventually became a routine for the former Washington Wizards player. He also talks about his signa...