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2011 PXA Tournament Milan Video

EventsComments ⋅ Jun 8, 2011
On May 28, a group of Europeans proved that they can ball out just as hard as the pros during the P.X.A. Basketball Tournament in Milan. Hosted at the courtyard of Parco Sempione and sponsored by Slam Jam, Pigalle and Nike Stadium Milan, the even...

PXA Tournament Milan

EventsComments ⋅ Jun 1, 2011
This past weekend marked the return of the annual PXA basketball tournament in Milan. Hosted by Stadium, Pigalle and Slam Jam, the event drew teams from various cities around the European Union including colette, Slam Jam, Pigalle, Stadium, Soto,...

P.X.A. Basketball Tournament Milan

EventsComments ⋅ May 11, 2011
The seasonal favorite P.X.A. Basketball Tournament claims a new stop on the European tour with Milan set to host the event at the end of the month. In conjunction with Slam Jam, Pigalle and Nike Stadiums Milan, the event will once again bring tog...

2011 NBA All-Star Game Mini-Movie

CultureComments ⋅ Feb 24, 2011
If the NBA All-Star Game this weekend wasn’t enough excitement for you, then we’re certain that this mini-movie of the event will be. The video follows both teams as they arrive in Los Angeles to prepare for the game amidst a media fu...

Kobe Bryant “The Black Mamba” Film

CultureComments ⋅ Feb 19, 2011
Following several previews, Nike Basketball releases the full version of “The Black Mamba,” a short film by Robert Rodriguez starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West. Intriguing, well-produced and indicative of t...

Jordan Brand “Dominate Another Day: Gadgets”

CultureComments ⋅ Feb 15, 2011
The Jordan Brand “Dominate Another Day” campaign goes into another video highlight as it focuses on the marquee technology for the Air Jordan 2011: the interchangeable insoles. Specialist H helps run Agent D3 (Dwayne Wade) through the...

adidas 2011 NBA All-Star Limited Edition Jerseys

StyleComments ⋅ Feb 9, 2011
adidas and the NBA launch limited edition, commemorative boxed jerseys for the 2011 NBA All-Star Game to honor a selection of the game’s top stars. In true red carpet Hollywood fashion, each premium black lacquered box top features a gold p...

Kobe Bryant “The Black Mamba” Official Trailer Part 2 featuring Kanye West

CultureComments ⋅ Jan 31, 2011
Following up on the original “The Black Mamba” trailer previewing Kobe Bryant’s upcoming Robert Rodriguez-directed film comes a second trailer. The second part maintains a similar approach with the addition of one key element. K...

Nike Hyperfuse Low 2011 NBA All-Star Game Collection

StyleComments ⋅ Jan 28, 2011
In anticipation of next month’s NBA All-Star Weekend, Nike Basketball have created four stunning colorways of the Hyperfuse in a lowcut format. Combining support and ultimate breathability, four colorways all feature inspirations derive fro...

Kobe Bryant “The Black Mamba” Official Trailer

CultureComments ⋅ Jan 24, 2011
Basketball superstar Kobe Bryant will play for his life in the new Nike Basketball short film “The Black Mamba.” Directed by legendary filmmaker Robert Rodriguez, Bryant finds himself lost in Dallas at the epicenter of evil having to...

Carmelo Anthony on Ball Talk with Lewis Campbell

CultureComments ⋅ Nov 10, 2010
Denver Nuggets star Carmelo Anthony was recently featured as a guest on Ball Talk, a basketball-centric talk show hosted by former Turkish basketball star Lewis Campbell. Amongst other topics, Carmelo breaks down what he would do for $10 million...

Air Jordan: Melo M7 “Do Whatever It Takes” Commercial

CultureComments ⋅ Nov 5, 2010
This short clip serves as a promotional video for the Jordan Melo M7. Featuring Carmelo Anthony as every baller from both teams, the advert plays on the basketball star’s versatility, which is said to be enhanced by the shoes. Entitled “Do Whatev...

Nike Basketball: LeBron James “Rise” Commercial

CultureComments ⋅ Oct 25, 2010
Known for their creative approach to visuals, Nike Basketball unveils this new LeBron James commercial, dubbed “Rise”. This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the e...

PXA Berlin Basketball Tournament 2010

VideosComments ⋅ Oct 7, 2010
Conceived a little while back, the ongoing PXA Basketball tournament has enjoyed a great deal of success in Germany, Holland and France. Originating thanks to a handful of French ballers who held the inaugural tournament in Paris’ Pigalle distr...

Nike Zoom Hyperfuse 2010 Fall/Winter Collection

StyleComments ⋅ Sep 24, 2010
Here’s a look at the latest few make-ups of Nike’s Zoom Hyperfuse model. The four new colorways are both simple and bold, and of course each feature e signature, ultra-breathable mesh upper. As most fans will already be aware, this Ba...