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Keeping Score: The Disappearance of the White-American NBA Superstar

As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandal...

Blake Griffin Meets Lil’ Blake

Drawing inspiration from the “Lil’ Penny” Nike ads featuring Penny Hardaway and Chris Rock from the mid ’90s, Blake Griffin gets in on the puppet trend with the latest short from Funny or Die. Featuring McG, Jerry O’Conn...

Keeping Score: The Cost of Being an Athlete’s Wife

The life of a professional athlete is a dream for many little boys out there who have aspirations for million dollar contracts, a house with an infinity pool and a lady on his arm that dazzles like championship hardware. We start out playing cowboys...

Nike Basketball: Masaryk Gym Profiles

The Masaryk Gym in New York City is a place where hoopers hone their skills during the winter months in hopes of ruling the various courts outside when the temperatures rise like someone with a 40-inch vertical. All Masaryk members are a part of the...

2012 NBA Slam Dunk Contest in Slow Motion HD

While the NBA dunk contest has certainly lost a little bit of the sizzle that used to come with the event, when the likes of Dominique, Michael and Vince would bring the house down, the event still proves to showcase some freakishly athletic maneuver...

Gatorade “Win From Within” Michael Jordan Teaser

The best player to ever grace the hardwood, Michael Jordan’s Flu Game will forever be remembered as one of most dominating sporting performances ever under the most unlikely of circumstances. Battling the flu and an important game 5 which saw t...

Nike Basketball: Milano Kalibro Kobe

Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director’s house, tells the stor...

Pigalle Paris: Nike Stadium “BARBES BASKETBALL” Video

Pigalle Paris has set up the “Amateur Basketball” project whose aim is to support basketball teams that have both a strong sports and social background. For their first initiative Pigalle has chosen their local team, Goutte d’Or, fr...

Nike Unveils Nike+ Basketball and Training Technology

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 200...

Nike Lunar Hyperdunk

The Nike Hyperdunk combines Flywire technology and a basketball-specific Lunarlon cushioning system which results in a more supportive, durable and breathable shoe. The upper features the most advanced version of Flywire, which uses high-strength cab...