Nike Basketball: ALWAYS ON – Amar’e Stoudemire

LifestyleComments ⋅ Dec 20, 2011
It’s valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on...

Nike Stadiums: 10 Paris Bball Stories Video

LifestyleComments ⋅ Dec 8, 2011
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivie...

Nike Stadiums: 10 Paris Bball Stories Trailer

LifestyleComments ⋅ Dec 6, 2011
Many basketball fans don’t typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Fe...

Oregon Ducks: A Tour of Matthew Knight Arena

DesignComments ⋅ Nov 27, 2011
During a recent trip to Nike Headquarters in Beaverton, Oregon, we got the opportunity to travel to Eugene for a tour of the University of Oregon facilities, including Matthew Knight Arena, which plays home to Oregon Ducks basketball. Named after the...

Nike Basketball: KD Paint the Town Commercial

LifestyleComments ⋅ Nov 25, 2011
From Nike Basketball comes this commercial where Oklahoma City Thunder star Kevin Durant hits the town late night to hoop it up with the locals. Amongst his stops are a senior recreation center and a church, where KD shows some of his skills, and of...

The Google+ Homecoming Tour

LifestyleComments ⋅ Nov 21, 2011
Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...

Nike Franchise Book

LifestyleComments ⋅ Nov 16, 2011
Founder of Reed Space and Staple Design, jeffstaple and his crew were recently commissioned by Nike to create a unique publication involving Nike NYC Basketball. The 160-page magazine delves into all that is Nike hoops-related within New York City. T...

Nike & Jordan Brand HyperElite “Carrier Classic” Uniforms

StyleComments ⋅ Nov 10, 2011
The USS Carl Vinson has seen more than its fair share of action during nearly 30 years of active service. This Veterans Day, the vessel will add another accolade to a long list of honors, becoming the first-ever U.S. Navy aircraft carrier to host an...

Converse DEFCON + ProLeather 2K11 Launch Party Recap

StyleComments ⋅ Nov 7, 2011
Converse unveiled its DEFCON and Pro Leather 2K11 performance basketball shoes at an exclusive launch party at Cedar Lake Studios in New York City on November 3. Emceed by prominent New York DJ and sneaker historian, Bobbito Garcia, the event hosted...

Nike Basketball: “Basketball Never Stops” – LeBron James “Shine”

StyleComments ⋅ Nov 2, 2011
Fueling its recent “Basketball Never Stops” campaign, Nike Basketball introduces its latest commercial titled “Shine” featuring LeBron James. Primarily driven through video marketing and social media channels, the Basketball Never Stops c...

Nike Basketball: “Basketball Never Stops” Commercial

StyleComments ⋅ Oct 30, 2011
Despite an ongoing lockout, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its “Basketball Never Stops” campaign. From Harlem to China, we see some of the spor...

Elevate Movie Trailer

EntertainmentComments ⋅ Oct 28, 2011
Anne Buford’s Elevate revolves around the stories of four young Senegalese basketball players that are given a once in a lifetime opportunity to receive an education in the United States as they advance in their basketball careers. Their journe...

Nike Presents First Dunk: A Story About LeBron James

LifestyleComments ⋅ Oct 25, 2011
As coincidental as any encounter can be, James Donald first met LeBron James while serving as his sixth, seventh and eighth grade gym teacher at Riedinger Middle School in Akron, Ohio. As the school’s annual student-faculty basketball game approached...

Black Mamba: Milano Kalibro Kobe Preview

EntertainmentComments ⋅ Sep 29, 2011
Shot in a classic Italian film-noir style, Nike’s latest Black Mamba spot finds Kobe Bryant in Italy, along with a host of other Italian sport standouts including Alberto Aquilani, Marco Belinelli, Gennaro Gattuso, Claudio Marchisio, Marco Mate...

NITRAID A.N.T.I. Video

LifestyleComments ⋅ Sep 7, 2011
New from NITRAID comes the trailer for the A.N.T.I. (or All NITRAID Tokyo Incredibles) crew’s latest video. Styled a bit like a Tarantino film, the clip promises action all over the city from the roaring wheels of BMX riders to the swooshing ho...