Nike Sportswear presents 1LOVE: Harlem featuring Ms. Banks

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As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...

CoolRain x MINDstyle x NBA Mini Figure Series 1

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Having earned notoriety for his custom toys in the past, Korean designer CoolRain teams up with a full-on toy brand in MINDstyle to release an upcoming NBA-based mini figure series. Just recently, we’ve seen a number of collaborative projec...

Nike Sportswear presents 1LOVE: Brooklyn featuring Theophilus London

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As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...

Converse Spark: New York City with Shammgod

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Teaming up with Converse on this latest campaign, professional basketball player Shammgod talks about his youth growing and how hours of dribbling eventually became a routine for the former Washington Wizards player. He also talks about his signa...

Air Jordan 2010 Silver Anniversary

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Three Jordan Brand-sponsored colleges will have the benefit of paying on-court homage to the 25th anniversary of the Air Jordan franchise with a special collection. The Silver Anniversary collection includes themed jerseys as well as the Air Jord...

Stay High 149 x Frank151 x K1X 4 Elements 4 Icons 4 Basketballs “Air” Basketball

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Continuing on with the K1X 4 Elements 4 Icons 4 Basketballs project involving four talented artists, magazine Frank151 and artist Stay High 149 out of Brooklyn are the latest to re-appropriate an earth element onto a basketball medium. With ̶...

Marok x K1X 4 Elements 4 Icons 4 Basketballs “Water” Basketball

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German basketball-centric footwear label K1X recently kicked off their “4 Elements 4 Icons 4 Basketballs” campaign as it brings together four different artists to interpret the four elements over the medium of a basketball. First up i...

Pigalle x Nike Basketball Court Paris

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Pigalle owner and Pain O choKolat crew member Stephane Ashpool recently unveiled his latest creation alongside Nike. Taking an artistic approach, Ashpool took on the honorable task of renovating a local court with the assistance from collegue and...

PX Basketball Tournament

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In what is shaping up to be a consistent theme of industry-wide basketball gatherings, the PX Basketball Tournament comes in as Berlin’s answer to the Pigalle Tournament in Paris. Teams participating in the event range from Nike Sportswear...

BKRW x NIKE IAM1 x The Pigalle B’Ball Tournament Video

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Continuing on with the NIKE IAM1 series of videos covering a series of different sports and activities in Paris, BKRW drops one of their latest videos based on the The Pigalle B’Ball Tournament which took place just recently. The tournament featu...

Nike Kobe Bryant 2009 Asia Tour – Hong Kong

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NBA All-Star and multi-recipient of the NBA MVP award, Kobe Bryant is in the midst of an Asia-wide tour. With a recent stop in Hong Kong, the event joints previous destinations including Taipei, Taiwan. With Kobe’s international stardom, th...

The Pigalle B’Ball Tournament Recap

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Yesterday, Paris’ popular Pigalle district played host to The Pigalle B’Ball Tournament. The industry basketball tournament brought together the likes of BRKW, colette, Bread & Butter Berlin, Pigalle, Andrea’s Crew, Sneaker...

adidas The Inner Workings of A Creator Campaign

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FreeDarko, a leading blog voice within the world of hoops and author of The Macrophenomenal Pro Basketball Almanac, has partnered with adidas on two fully animated videos highlighting the inner-workings of Orlando Magic big man Dwight Howard and...

adidas “March is a Brotherhood” Campaign

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Coming off a year that featured three adidas teams in the Final Four, including eventual champion Kansas Jayhawks, adidas looks to take Brotherhood one-step further for the 2009 NCAA Tournament by bringing current NBA stars to the locker rooms of...

Nike Pro Combat Debuts at All-Star Weekend

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Today Nike introduced an innovative new padded base layer called Nike Pro Combat. Ergonomically designed to provide basketball-specific protection to athletes. LeBron James and Amar’e Stoudemire, among others, will wear elements of the Nike Pro C...