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Gameday: The Allen Fieldhouse Experience

Taking in a game at KU’s historic Allen Fieldhouse is a bucket list sports item much like visiting the Friendly Confines, Lambeau Field, Fenway Park and Yankee Stadium is. Arguably one of the hardest places to play in college basketball, or at...

Nike Hyper Elite Platinum NCAA Uniforms

With March Madness growing ever closer, Nike has just released preview images of their Hyper Elite Platinum NCAA Uniforms. Designed at the intersection of sustainability and performance, the specially designed short and jersey combination will be wor...

Nike Basketball: ALWAYS ON – Amar’e Stoudemire

It’s valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on...

Nike Stadiums: 10 Paris Bball Stories Video

From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivie...

Nike Stadiums: 10 Paris Bball Stories Trailer

Many basketball fans don’t typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Fe...

Oregon Ducks: A Tour of Matthew Knight Arena

During a recent trip to Nike Headquarters in Beaverton, Oregon, we got the opportunity to travel to Eugene for a tour of the University of Oregon facilities, including Matthew Knight Arena, which plays home to Oregon Ducks basketball. Named after the...

Nike Basketball: KD Paint the Town Commercial

From Nike Basketball comes this commercial where Oklahoma City Thunder star Kevin Durant hits the town late night to hoop it up with the locals. Amongst his stops are a senior recreation center and a church, where KD shows some of his skills, and of...

The Google+ Homecoming Tour

Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...

Nike Franchise Book

Founder of Reed Space and Staple Design, jeffstaple and his crew were recently commissioned by Nike to create a unique publication involving Nike NYC Basketball. The 160-page magazine delves into all that is Nike hoops-related within New York City. T...

Nike & Jordan Brand HyperElite “Carrier Classic” Uniforms

The USS Carl Vinson has seen more than its fair share of action during nearly 30 years of active service. This Veterans Day, the vessel will add another accolade to a long list of honors, becoming the first-ever U.S. Navy aircraft carrier to host an...

Converse DEFCON + ProLeather 2K11 Launch Party Recap

Converse unveiled its DEFCON and Pro Leather 2K11 performance basketball shoes at an exclusive launch party at Cedar Lake Studios in New York City on November 3. Emceed by prominent New York DJ and sneaker historian, Bobbito Garcia, the event hosted...

Nike Basketball: “Basketball Never Stops” – LeBron James “Shine”

Fueling its recent “Basketball Never Stops” campaign, Nike Basketball introduces its latest commercial titled “Shine” featuring LeBron James. Primarily driven through video marketing and social media channels, the Basketball Never Stops c...

Nike Basketball: “Basketball Never Stops” Commercial

Despite an ongoing lockout, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its “Basketball Never Stops” campaign. From Harlem to China, we see some of the spor...

Elevate Movie Trailer

Anne Buford’s Elevate revolves around the stories of four young Senegalese basketball players that are given a once in a lifetime opportunity to receive an education in the United States as they advance in their basketball careers. Their journe...

Nike Presents First Dunk: A Story About LeBron James

As coincidental as any encounter can be, James Donald first met LeBron James while serving as his sixth, seventh and eighth grade gym teacher at Riedinger Middle School in Akron, Ohio. As the school’s annual student-faculty basketball game approached...