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Keeping Score: The Disappearance of the White-American NBA Superstar

Editorial ⋅ Mar 28, 2012
As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandal...

Blake Griffin Meets Lil’ Blake

LifestyleComments ⋅ Mar 24, 2012
Drawing inspiration from the “Lil’ Penny” Nike ads featuring Penny Hardaway and Chris Rock from the mid ’90s, Blake Griffin gets in on the puppet trend with the latest short from Funny or Die. Featuring McG, Jerry O’Conn...

Keeping Score: The Cost of Being an Athlete’s Wife

EditorialComments ⋅ Mar 22, 2012
The life of a professional athlete is a dream for many little boys out there who have aspirations for million dollar contracts, a house with an infinity pool and a lady on his arm that dazzles like championship hardware. We start out playing cowboys...

Nike Basketball: Masaryk Gym Profiles

LifestyleComments ⋅ Mar 1, 2012
The Masaryk Gym in New York City is a place where hoopers hone their skills during the winter months in hopes of ruling the various courts outside when the temperatures rise like someone with a 40-inch vertical. All Masaryk members are a part of the...

2012 NBA Slam Dunk Contest in Slow Motion HD

LifestyleComments ⋅ Feb 27, 2012
While the NBA dunk contest has certainly lost a little bit of the sizzle that used to come with the event, when the likes of Dominique, Michael and Vince would bring the house down, the event still proves to showcase some freakishly athletic maneuver...

Gatorade “Win From Within” Michael Jordan Teaser

LifestyleComments ⋅ Feb 27, 2012
The best player to ever grace the hardwood, Michael Jordan’s Flu Game will forever be remembered as one of most dominating sporting performances ever under the most unlikely of circumstances. Battling the flu and an important game 5 which saw t...

Nike Basketball: Milano Kalibro Kobe

LifestyleComments ⋅ Feb 24, 2012
Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director’s house, tells the stor...

Pigalle Paris: Nike Stadium “BARBES BASKETBALL” Video

LifestyleComments ⋅ Feb 23, 2012
Pigalle Paris has set up the “Amateur Basketball” project whose aim is to support basketball teams that have both a strong sports and social background. For their first initiative Pigalle has chosen their local team, Goutte d’Or, fr...

Nike Unveils Nike+ Basketball and Training Technology

StyleComments ⋅ Feb 22, 2012
Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 200...

Nike Lunar Hyperdunk

StyleComments ⋅ Feb 21, 2012
The Nike Hyperdunk combines Flywire technology and a basketball-specific Lunarlon cushioning system which results in a more supportive, durable and breathable shoe. The upper features the most advanced version of Flywire, which uses high-strength cab...

Nike Sportswear “The Dream Team” Footwear Collection

StyleComments ⋅ Feb 21, 2012
It’s hard to believe that it has been 20 years since The Dream Team took to the courts in Barcelona and blew their respective opponents out by an average of 44 points. To celebrate not only the anniversary of the occasion, but the team as a who...

Nike Basketball: Jeremy Lin Reveals Favorite Nike Shoes

StyleComments ⋅ Feb 18, 2012
In this short video from Nike Basketball’s Charge the Court segment, Knicks point guard Jeremy Lin talks about his favorite Nike kicks, on and off the court. Selections include the classic Air Force 1 and Shox BB4, made famous by Vince Carter d...

ESPN Films presents The Announcement Trailer

LifestyleComments ⋅ Feb 15, 2012
Set to air March 11, the latest ESPN Films magnum opus comes in the form of The Announcement, which spotlights Magic Johnson’s shocking revelation that he was HIV positive. This stunning announcement of course caused Johnson to retire from the...

Nike Sportswear 2012 Spring Basketball Collection

StyleComments ⋅ Feb 14, 2012
Nike Sportswear has unveiled a limited-edition Spring 2012 product collection, which includes Destoyer jackets, AW77 hoodies, crewneck sweatshirts, T-shirts, hats and shoes. Utilizing universities like Arizona, Duke, Connecticut, Florida, Kentucky, M...

adidas Basketball 2012 NBA All-Star Game Uniforms

StyleComments ⋅ Feb 3, 2012
With the 2012 NBA All-Star Game set to take place in Orlando on February 26, adidas has unveiled the East and West uniforms that players will don for the event. Celebrating the 20th anniversary of the last All-Star Game held in Orlando, this yearR...