Nike Hyperfuse Low 2011 NBA All-Star Game Collection
In anticipation of next month’s NBA All-Star Weekend, Nike Basketball have created four stunning colorways of the Hyperfuse in a lowcut format. Combining support and ultimate breathability, four colorways all feature inspirations derive fro...
Kobe Bryant “The Black Mamba” Official Trailer
Basketball superstar Kobe Bryant will play for his life in the new Nike Basketball short film “The Black Mamba.” Directed by legendary filmmaker Robert Rodriguez, Bryant finds himself lost in Dallas at the epicenter of evil having to...
Carmelo Anthony on Ball Talk with Lewis Campbell
Denver Nuggets star Carmelo Anthony was recently featured as a guest on Ball Talk, a basketball-centric talk show hosted by former Turkish basketball star Lewis Campbell. Amongst other topics, Carmelo breaks down what he would do for $10 million...
Air Jordan: Melo M7 “Do Whatever It Takes” Commercial
This short clip serves as a promotional video for the Jordan Melo M7. Featuring Carmelo Anthony as every baller from both teams, the advert plays on the basketball star’s versatility, which is said to be enhanced by the shoes. Entitled “Do Whatev...
Nike Basketball: LeBron James “Rise” Commercial
Known for their creative approach to visuals, Nike Basketball unveils this new LeBron James commercial, dubbed “Rise”. This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the e...
PXA Berlin Basketball Tournament 2010
Conceived a little while back, the ongoing PXA Basketball tournament has enjoyed a great deal of success in Germany, Holland and France. Originating thanks to a handful of French ballers who held the inaugural tournament in Paris’ Pigalle distr...
Nike Zoom Hyperfuse 2010 Fall/Winter Collection
Here’s a look at the latest few make-ups of Nike’s Zoom Hyperfuse model. The four new colorways are both simple and bold, and of course each feature e signature, ultra-breathable mesh upper. As most fans will already be aware, this Ba...
Nice Kicks Presents: For The Love of The Game
Sid Ashford and team Nice Kicks were on hand at the World Basketball Festival to speak candidly with some Nike and Jordan brand athletes about their obsession with the game. Dwayne Wade, Carmello Anthony, and Christ Paul sat down at the re-fashio...
The Madbury Club: Asphalt Warriors Preview
The Madbury Club tease an upcoming video release that entails one part of New York’s sporting institution, basketball. Clad in Jordan Brand gear and retro footwear, the crew set off to highlight the scenery behind some of New York’s b...
Nike World Basketball Festival: Day 4 with Kobe Bryant
Kobe Bryant brought his philanthropist spirit to the Big Apple, kicking off the fourth day of Nike’s inaugural World Basketball Festival. This latest installment, of the week-long celebration, showed the efforts of the WBF in all of its glo...
Nike Presents: World Basketball Festival Day 1 featuring Jay-Z
The Nike sponsored World Basketball Festival has descended upon New York. Check out the video where Nike explains the forethought and all elements entailed within the city wide event. From a staged performance by Jay-Z at Radio City Music Hall, t...
Nike Sportswear presents 1LOVE: Queens featuring FORMAT
As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...
Nike Sportswear presents 1LOVE: The Bronx featuring Cory Gunz
As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from eac...
