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Nike Unveils Nike+ Basketball and Training Technology

StyleComments ⋅ Feb 22, 2012
Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 200...

Nike Lunar Hyperdunk

StyleComments ⋅ Feb 21, 2012
The Nike Hyperdunk combines Flywire technology and a basketball-specific Lunarlon cushioning system which results in a more supportive, durable and breathable shoe. The upper features the most advanced version of Flywire, which uses high-strength cab...

Nike Sportswear “The Dream Team” Footwear Collection

StyleComments ⋅ Feb 21, 2012
It’s hard to believe that it has been 20 years since The Dream Team took to the courts in Barcelona and blew their respective opponents out by an average of 44 points. To celebrate not only the anniversary of the occasion, but the team as a who...

Nike Basketball: Jeremy Lin Reveals Favorite Nike Shoes

StyleComments ⋅ Feb 18, 2012
In this short video from Nike Basketball’s Charge the Court segment, Knicks point guard Jeremy Lin talks about his favorite Nike kicks, on and off the court. Selections include the classic Air Force 1 and Shox BB4, made famous by Vince Carter d...

ESPN Films presents The Announcement Trailer

LifestyleComments ⋅ Feb 15, 2012
Set to air March 11, the latest ESPN Films magnum opus comes in the form of The Announcement, which spotlights Magic Johnson’s shocking revelation that he was HIV positive. This stunning announcement of course caused Johnson to retire from the...

Nike Sportswear 2012 Spring Basketball Collection

StyleComments ⋅ Feb 14, 2012
Nike Sportswear has unveiled a limited-edition Spring 2012 product collection, which includes Destoyer jackets, AW77 hoodies, crewneck sweatshirts, T-shirts, hats and shoes. Utilizing universities like Arizona, Duke, Connecticut, Florida, Kentucky, M...

adidas Basketball 2012 NBA All-Star Game Uniforms

StyleComments ⋅ Feb 3, 2012
With the 2012 NBA All-Star Game set to take place in Orlando on February 26, adidas has unveiled the East and West uniforms that players will don for the event. Celebrating the 20th anniversary of the last All-Star Game held in Orlando, this yearR...

Gameday: The Allen Fieldhouse Experience

LifestyleComments ⋅ Jan 26, 2012
Taking in a game at KU’s historic Allen Fieldhouse is a bucket list sports item much like visiting the Friendly Confines, Lambeau Field, Fenway Park and Yankee Stadium is. Arguably one of the hardest places to play in college basketball, or at...

Nike Hyper Elite Platinum NCAA Uniforms

StyleComments ⋅ Jan 25, 2012
With March Madness growing ever closer, Nike has just released preview images of their Hyper Elite Platinum NCAA Uniforms. Designed at the intersection of sustainability and performance, the specially designed short and jersey combination will be wor...

Nike Basketball: ALWAYS ON – Amar’e Stoudemire

LifestyleComments ⋅ Dec 20, 2011
It’s valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on...

Nike Stadiums: 10 Paris Bball Stories Video

LifestyleComments ⋅ Dec 8, 2011
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivie...

Nike Stadiums: 10 Paris Bball Stories Trailer

LifestyleComments ⋅ Dec 6, 2011
Many basketball fans don’t typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Fe...

Oregon Ducks: A Tour of Matthew Knight Arena

DesignComments ⋅ Nov 27, 2011
During a recent trip to Nike Headquarters in Beaverton, Oregon, we got the opportunity to travel to Eugene for a tour of the University of Oregon facilities, including Matthew Knight Arena, which plays home to Oregon Ducks basketball. Named after the...

Nike Basketball: KD Paint the Town Commercial

LifestyleComments ⋅ Nov 25, 2011
From Nike Basketball comes this commercial where Oklahoma City Thunder star Kevin Durant hits the town late night to hoop it up with the locals. Amongst his stops are a senior recreation center and a church, where KD shows some of his skills, and of...

The Google+ Homecoming Tour

LifestyleComments ⋅ Nov 21, 2011
Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition gam...