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Kobe Bryant vs. Michael Jordan Identical Plays: The Debate Continues

LifestyleComments ⋅ Aug 29, 2012
Kobe or Michael? It is an equivocal question like this that leaves people flustered and hesitant to answer. Some would argue that Kobe, in an age comparison, has scored a total of more points, appeared in more all-star and championship games, and sho...

Street Ball Photography by Scott Pommier

ArtsComments ⋅ Aug 28, 2012
Scott Pommier began his photography career like many creatives that grace the viral pages of HYPEBEAST. An avid skater as a youth in Canada, he started shooting his friends thrashing local skatespots, which led to a successful stint as an action spor...

Mis Zapas: The Book – An Illustrated History of Basketball Sneakers

ArtsComments ⋅ Aug 2, 2012
Known first and foremost as a Spanish online “sneakerpedia,” Mis Zapas has released a print version of its extensive sneaker archives. This is especially good news for enthusiasts of ’90s basketball shoes as the blog has established...

2012 PXA Paris Basketball Tournament Video

LifestyleComments ⋅ Jul 24, 2012
The annual PXA basketball tournament returned to Paris just this weekend past. Hosted by Stadium Paris and Pigalle Paris, the event was also graced by different fashion and music industry personalities from all around Europe. The day turned out to be...

Life + Times: Interview with Jack McCallum – Author of the “Dream Team”

ArtsComments ⋅ Jul 16, 2012
A great deal has been said about the “Dream Team” — arguably the greatest assemblage of basketball talent for an Olympic games in the history of the sport. Long before even the selection of that 1992 squad, author and longtime Sports Illu...

LeBron James Finally Receives Championship Ring Video

LifestyleComments ⋅ Jun 22, 2012
Love him or hate him, LeBron James finally has the NBA championship ring he’s been coveting for so long, and Nike is all too happy to finally release this video documenting “the ringmaker” who has also waited to present James with h...

Michael Jordan, Larry Bird, Magic Johnson & Co. in ‘The Dream Team’ Documentary

LifestyleComments ⋅ Jun 7, 2012
Jordan, Bird, Johnson, Ewing, Robinson, Barkley, Pippen, Malone, Stockton, Drexler, Mullen. They were the Dream Team: an elite assemblage of NBA pros — easily the greatest and most dominant the world has ever seen — for the 1992 Summer Olympic Games...

Kyrie Irving Dresses Up As “Uncle Drew” To Play Pick-Up Ball

LifestyleComments ⋅ May 21, 2012
In keeping with the new slogan of Pepsi MAX as “a zero calorie cola in disguise,” witness 2011 NBA rookie of the year Kyrie Irving of the Cleveland Cavaliers take to a pickup game in Bloomfield, New Jersey disguised as the elderly “...

Jay-Z Speaks on Brooklyn Nets Logo

LifestyleComments ⋅ May 16, 2012
While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...

DOIN’ IT IN THE PARK: Pick-Up Basketball NYC Trailer

LifestyleComments ⋅ Apr 27, 2012
DOIN’ IT IN THE PARK: Pick -Up Basketball NYC, a film by Bobbito Garcia & Kevin Couliau, explores the definition, history, culture and social impact of New York’s summer basketball scene – one that is widely recognized as the wo...

ESPN Michael Jordan “It’s Not Crazy, It’s Sports” Commercial

LifestyleComments ⋅ Apr 16, 2012
Ever wondered what it would be like to share the same name with the greatest basketball player of all-time? In the latest ESPN spot titled “It’s Not Crazy, It’s Sports,” we meet a middle-aged white man who just so happens to s...

Keeping Score: The Disappearance of the White-American NBA Superstar

Editorial ⋅ Mar 28, 2012
As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandal...

Blake Griffin Meets Lil’ Blake

LifestyleComments ⋅ Mar 24, 2012
Drawing inspiration from the “Lil’ Penny” Nike ads featuring Penny Hardaway and Chris Rock from the mid ’90s, Blake Griffin gets in on the puppet trend with the latest short from Funny or Die. Featuring McG, Jerry O’Conn...

Keeping Score: The Cost of Being an Athlete’s Wife

EditorialComments ⋅ Mar 22, 2012
The life of a professional athlete is a dream for many little boys out there who have aspirations for million dollar contracts, a house with an infinity pool and a lady on his arm that dazzles like championship hardware. We start out playing cowboys...

Nike Basketball: Masaryk Gym Profiles

LifestyleComments ⋅ Mar 1, 2012
The Masaryk Gym in New York City is a place where hoopers hone their skills during the winter months in hopes of ruling the various courts outside when the temperatures rise like someone with a 40-inch vertical. All Masaryk members are a part of the...