Nike Basketball: “Basketball Never Stops” Commercial
Despite an ongoing lockout, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its “Basketball Never Stops” campaign. From Harlem to China, we see some of the spor...
Elevate Movie Trailer
Anne Buford’s Elevate revolves around the stories of four young Senegalese basketball players that are given a once in a lifetime opportunity to receive an education in the United States as they advance in their basketball careers. Their journe...
Nike Presents First Dunk: A Story About LeBron James
As coincidental as any encounter can be, James Donald first met LeBron James while serving as his sixth, seventh and eighth grade gym teacher at Riedinger Middle School in Akron, Ohio. As the school’s annual student-faculty basketball game approached...
Black Mamba: Milano Kalibro Kobe Preview
Shot in a classic Italian film-noir style, Nike’s latest Black Mamba spot finds Kobe Bryant in Italy, along with a host of other Italian sport standouts including Alberto Aquilani, Marco Belinelli, Gennaro Gattuso, Claudio Marchisio, Marco Mate...
NITRAID A.N.T.I. Video
New from NITRAID comes the trailer for the A.N.T.I. (or All NITRAID Tokyo Incredibles) crew’s latest video. Styled a bit like a Tarantino film, the clip promises action all over the city from the roaring wheels of BMX riders to the swooshing ho...
Dennis Rodman Hall of Fame Speech
Dennis Rodman took to the stage as one of the most recent inductees into the NBA Hall of Fame. The defensive powerhouse was an entertaining presence over the course of a career that spanned over 900 games. The brash, outspoken and controversial figur...
DUNKS Book by Eric Elms
New from Eric Elms comes DUNKS, a homemade book chronicling some amazing athletic feats and equally entrancing reactions from the crowd. Saddle-stitched with a letterpress cover, the book itself is impressive, but it’s what’s on the i...
2011 PXA Tournament Milan Video
On May 28, a group of Europeans proved that they can ball out just as hard as the pros during the P.X.A. Basketball Tournament in Milan. Hosted at the courtyard of Parco Sempione and sponsored by Slam Jam, Pigalle and Nike Stadium Milan, the even...
PXA Tournament Milan
This past weekend marked the return of the annual PXA basketball tournament in Milan. Hosted by Stadium, Pigalle and Slam Jam, the event drew teams from various cities around the European Union including colette, Slam Jam, Pigalle, Stadium, Soto,...
P.X.A. Basketball Tournament Milan
The seasonal favorite P.X.A. Basketball Tournament claims a new stop on the European tour with Milan set to host the event at the end of the month. In conjunction with Slam Jam, Pigalle and Nike Stadiums Milan, the event will once again bring tog...
2011 NBA All-Star Game Mini-Movie
If the NBA All-Star Game this weekend wasn’t enough excitement for you, then we’re certain that this mini-movie of the event will be. The video follows both teams as they arrive in Los Angeles to prepare for the game amidst a media fu...
Kobe Bryant “The Black Mamba” Film
Following several previews, Nike Basketball releases the full version of “The Black Mamba,” a short film by Robert Rodriguez starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West. Intriguing, well-produced and indicative of t...
Jordan Brand “Dominate Another Day: Gadgets”
The Jordan Brand “Dominate Another Day” campaign goes into another video highlight as it focuses on the marquee technology for the Air Jordan 2011: the interchangeable insoles. Specialist H helps run Agent D3 (Dwayne Wade) through the...
adidas 2011 NBA All-Star Limited Edition Jerseys
adidas and the NBA launch limited edition, commemorative boxed jerseys for the 2011 NBA All-Star Game to honor a selection of the game’s top stars. In true red carpet Hollywood fashion, each premium black lacquered box top features a gold p...
