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It’s Official: Blake Griffin Joins Jordan Brand

After rumors earlier in the week that Clippers power forward Blake Griffin would join Jordan Brand, it’s been announced that Griffin is now officially the newest Jordan Brand athlete. Griffin joins fellow superstar Russell Westbrook and rookies...

Kyrie Irving’s “Uncle Drew” is Joined by Kevin Love and Bill Russell for Another Game of Pick-Up

Coinciding with the tip-off of the NBA season, Kyrie Irving has dusted off his elderly alter ego “Uncle Drew” with an assist from Kevin Love and Bill Russell. Presented by Pepsi MAX, the viral campaign sees Uncle Drew hitting the road for...

RareInk NBA Art Prints

RareInk, official art partner of the NBA, recently launched a 100-piece collection featuring the top players, teams, and moments from the history of the Association. RareInk aims to provide fans for the first time with accessible, modern sports art f...

Jay-Z’s ‘Road To Brooklyn: Ball So Hard’

With all the hoopla surrounding Barclays Center and the Brooklyn Nets’ new NBA uniforms, it has been easy to neglect one of the most important demographics driving the city’s basketball culture — the street ballers that populate its...

The Return of Derrick Rose: Episode 5 – Drive

Episode 5 of the recurring The Return of Derrick Rose web series from adidas Basketball that first aired back in August finds the focused Chicago Bulls point guard showcasing his “drive.” Sharing his thoughts on his childhood, neighborhoo...

Jeremy Lin Graces the 2012 November Cover of GQ

As we gear up for yet another intriguing NBA season chalk full of dynamic faces in new places, GQ has fanned the Linsanity flames by positioning newly acquired Houston Rockets point guard Jeremy Lin on their November cover. Transformed from a Harvard...

adidas Basketball: Derrick Rose Explains the Inspiration Behind His New Logo

Derrick Rose is one of the few athletes whose marketing campaigns don’t seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his logo for all adidas-related appa...

The Return of Derrick Rose: Episode 4 – Push

As Derrick Rose celebrates his 24th birthday and the release of his latest piece of signature footwear, the adidas Rose 3.0, adidas Basketball presents the latest look into the star point guard’s return from last year’s season-ending torn...

A-1 STORE x XLARGE Leopard Print Spalding Basketball

Tokyo-based streetwear brand XLARGE presents a limited capsule collection with retailer A-l STORE. Inspired by grassroots basketball leagues at the street level, the collection features a number of elements with dual branding – as well as signa...

Kobe Bryant vs. Michael Jordan Identical Plays: The Debate Continues

Kobe or Michael? It is an equivocal question like this that leaves people flustered and hesitant to answer. Some would argue that Kobe, in an age comparison, has scored a total of more points, appeared in more all-star and championship games, and sho...