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LeBron James Finally Receives Championship Ring Video

LifestyleComments ⋅ Jun 22, 2012
Love him or hate him, LeBron James finally has the NBA championship ring he’s been coveting for so long, and Nike is all too happy to finally release this video documenting “the ringmaker” who has also waited to present James with h...

Michael Jordan, Larry Bird, Magic Johnson & Co. in ‘The Dream Team’ Documentary

LifestyleComments ⋅ Jun 7, 2012
Jordan, Bird, Johnson, Ewing, Robinson, Barkley, Pippen, Malone, Stockton, Drexler, Mullen. They were the Dream Team: an elite assemblage of NBA pros — easily the greatest and most dominant the world has ever seen — for the 1992 Summer Olympic Games...

Kyrie Irving Dresses Up As “Uncle Drew” To Play Pick-Up Ball

LifestyleComments ⋅ May 21, 2012
In keeping with the new slogan of Pepsi MAX as “a zero calorie cola in disguise,” witness 2011 NBA rookie of the year Kyrie Irving of the Cleveland Cavaliers take to a pickup game in Bloomfield, New Jersey disguised as the elderly “...

Jay-Z Speaks on Brooklyn Nets Logo

LifestyleComments ⋅ May 16, 2012
While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...

DOIN’ IT IN THE PARK: Pick-Up Basketball NYC Trailer

LifestyleComments ⋅ Apr 27, 2012
DOIN’ IT IN THE PARK: Pick -Up Basketball NYC, a film by Bobbito Garcia & Kevin Couliau, explores the definition, history, culture and social impact of New York’s summer basketball scene – one that is widely recognized as the wo...

ESPN Michael Jordan “It’s Not Crazy, It’s Sports” Commercial

LifestyleComments ⋅ Apr 16, 2012
Ever wondered what it would be like to share the same name with the greatest basketball player of all-time? In the latest ESPN spot titled “It’s Not Crazy, It’s Sports,” we meet a middle-aged white man who just so happens to s...

Keeping Score: The Disappearance of the White-American NBA Superstar

Editorial ⋅ Mar 28, 2012
As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandal...

Blake Griffin Meets Lil’ Blake

LifestyleComments ⋅ Mar 24, 2012
Drawing inspiration from the “Lil’ Penny” Nike ads featuring Penny Hardaway and Chris Rock from the mid ’90s, Blake Griffin gets in on the puppet trend with the latest short from Funny or Die. Featuring McG, Jerry O’Conn...

Keeping Score: The Cost of Being an Athlete’s Wife

EditorialComments ⋅ Mar 22, 2012
The life of a professional athlete is a dream for many little boys out there who have aspirations for million dollar contracts, a house with an infinity pool and a lady on his arm that dazzles like championship hardware. We start out playing cowboys...

Nike Basketball: Masaryk Gym Profiles

LifestyleComments ⋅ Mar 1, 2012
The Masaryk Gym in New York City is a place where hoopers hone their skills during the winter months in hopes of ruling the various courts outside when the temperatures rise like someone with a 40-inch vertical. All Masaryk members are a part of the...

2012 NBA Slam Dunk Contest in Slow Motion HD

LifestyleComments ⋅ Feb 27, 2012
While the NBA dunk contest has certainly lost a little bit of the sizzle that used to come with the event, when the likes of Dominique, Michael and Vince would bring the house down, the event still proves to showcase some freakishly athletic maneuver...

Gatorade “Win From Within” Michael Jordan Teaser

LifestyleComments ⋅ Feb 27, 2012
The best player to ever grace the hardwood, Michael Jordan’s Flu Game will forever be remembered as one of most dominating sporting performances ever under the most unlikely of circumstances. Battling the flu and an important game 5 which saw t...

Nike Basketball: Milano Kalibro Kobe

LifestyleComments ⋅ Feb 24, 2012
Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director’s house, tells the stor...

Pigalle Paris: Nike Stadium “BARBES BASKETBALL” Video

LifestyleComments ⋅ Feb 23, 2012
Pigalle Paris has set up the “Amateur Basketball” project whose aim is to support basketball teams that have both a strong sports and social background. For their first initiative Pigalle has chosen their local team, Goutte d’Or, fr...

Nike Unveils Nike+ Basketball and Training Technology

StyleComments ⋅ Feb 22, 2012
Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 200...