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adidas Unveils First-Ever Modern Short-Sleeve NBA Uniform

StyleComments ⋅ Feb 12, 2013
While Nike and Under Armour have been known to make the most waves when it comes to uniform apparel, adidas is upping the fashion ante with their latest unveil of a yet-to-be-worn game uniform for the Golden State Warriors. Dubbed the first modern sh...

A Final Look Back at the Nets’ Road to Brooklyn

LifestyleComments ⋅ Feb 9, 2013
Jay-Z’s Life + Times provides a final look at the Nets’ road from New Jersey to Brooklyn ahead of next weekend’s NBA All-Star festivities in Houston. Having set up shop in the newly opened Barclays Center, the Nets currently sit at...

Carmelo Anthony Stars in Jordan Brand’s ‘Playing For The City That Made Me’ Web Documentary

LifestyleComments ⋅ Jan 17, 2013
Playing For The City That Made Me is a three-part web documentary by Jordan Brand highlighting Carmelo Anthony’s passion for playing in the city he loves, as a native New Yorker from Red Hook, Brooklyn. We hear in his own words what it means to...

Talib Kweli and Brooklyn Nets’ Coach Avery Johnson Discuss Brooklyn Over Lunch at Junior’s

LifestyleComments ⋅ Dec 22, 2012
Pulled from Jay-Z’s ever-bubbling YouTube channel Life + Times comes this Brooklyn-centric discussion with BK emcee Talib Kweli and Nets coach Avery Johnson. Filmed at notable eatery Junior’s, the two discuss the ongoing journey that brou...

The Return of Derrick Rose: Episode 6 – All In

LifestyleComments ⋅ Nov 27, 2012
What makes basketball so beautiful are the success stories that make it up. To see someone transcend odds in the name of their city, to give hope to those for whom none exists – this is a core foundation of what makes basketball stories so enga...

adidas Originals Goes All In for Brooklyn

StyleComments ⋅ Nov 16, 2012
Making their inaugural debut during the current 2012-13 NBA season, the Brooklyn Nets have been fully embraced by the borough of Brooklyn. To help further unite the community behind the team — arguably the strongest behind any NBA franchise ...

It’s Official: Blake Griffin Joins Jordan Brand

StyleComments ⋅ Nov 4, 2012
After rumors earlier in the week that Clippers power forward Blake Griffin would join Jordan Brand, it’s been announced that Griffin is now officially the newest Jordan Brand athlete. Griffin joins fellow superstar Russell Westbrook and rookies...

Kyrie Irving’s “Uncle Drew” is Joined by Kevin Love and Bill Russell for Another Game of Pick-Up

LifestyleComments ⋅ Nov 1, 2012
Coinciding with the tip-off of the NBA season, Kyrie Irving has dusted off his elderly alter ego “Uncle Drew” with an assist from Kevin Love and Bill Russell. Presented by Pepsi MAX, the viral campaign sees Uncle Drew hitting the road for...

RareInk NBA Art Prints

ArtsComments ⋅ Oct 25, 2012
RareInk, official art partner of the NBA, recently launched a 100-piece collection featuring the top players, teams, and moments from the history of the Association. RareInk aims to provide fans for the first time with accessible, modern sports art f...

Jay-Z’s ‘Road To Brooklyn: Ball So Hard’

LifestyleComments ⋅ Oct 22, 2012
With all the hoopla surrounding Barclays Center and the Brooklyn Nets’ new NBA uniforms, it has been easy to neglect one of the most important demographics driving the city’s basketball culture — the street ballers that populate its...

The Return of Derrick Rose: Episode 5 – Drive

LifestyleComments ⋅ Oct 19, 2012
Episode 5 of the recurring The Return of Derrick Rose web series from adidas Basketball that first aired back in August finds the focused Chicago Bulls point guard showcasing his “drive.” Sharing his thoughts on his childhood, neighborhoo...

Jeremy Lin Graces the 2012 November Cover of GQ

LifestyleComments ⋅ Oct 16, 2012
As we gear up for yet another intriguing NBA season chalk full of dynamic faces in new places, GQ has fanned the Linsanity flames by positioning newly acquired Houston Rockets point guard Jeremy Lin on their November cover. Transformed from a Harvard...

adidas Basketball: Derrick Rose Explains the Inspiration Behind His New Logo

LifestyleComments ⋅ Oct 5, 2012
Derrick Rose is one of the few athletes whose marketing campaigns don’t seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his logo for all adidas-related appa...

The Return of Derrick Rose: Episode 4 – Push

LifestyleComments ⋅ Oct 4, 2012
As Derrick Rose celebrates his 24th birthday and the release of his latest piece of signature footwear, the adidas Rose 3.0, adidas Basketball presents the latest look into the star point guard’s return from last year’s season-ending torn...

A-1 STORE x XLARGE Leopard Print Spalding Basketball

StyleComments ⋅ Sep 25, 2012
Tokyo-based streetwear brand XLARGE presents a limited capsule collection with retailer A-l STORE. Inspired by grassroots basketball leagues at the street level, the collection features a number of elements with dual branding – as well as signa...