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adidas Basketball’s Wall x Lillard x Holiday x A$AP Rocky: “Quick Ain’t Fair” Behind the Scenes | Video

StyleComments ⋅ May 15, 2013
Hot on the heels of adidas’s “Quick Ain’t Fair” campaign, the brand has unveiled this behind the scenes video. Starring John Wall, Damien Lillard, Jrue Holiday, A$AP Rocky and of course, the adidas CrazyQuick, this quick video...

A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title

LifestyleComments ⋅ May 7, 2013
It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...

The HYPEBEAST Review: Under Armour Charge BB

EditorialComments ⋅ May 2, 2013
With its place firmly established in the world of performance footwear and apparel, Under Armour has, in the last two years, slowly made its presence felt in the world of basketball. Outfitting some of the most explosive and talented young players in...

Lenny Cooke Documentary Chronicles the Rise and Fall of a High School Basketball Phenom

LifestyleComments ⋅ Apr 23, 2013
Back in 2001, what many considered to be the best high school basketball player in the country wasn’t Ohio’s Mr. Basketball and St. Vincent-St. Mary sophomore LeBron James; it wasn’t Cypress Creek’s freakishly athletic junior...

Jay-Z’s Official Statement Regarding His Brooklyn Nets Ownership

LifestyleComments ⋅ Apr 21, 2013
News of Jay-Z relinquishing his shares in the Brooklyn Nets organization has been making the rounds lately and now he has released an official statement on the matter. Having been the public face of the organization and one of the biggest backers of...

94Fifty Bluetooth Basketball

TechComments ⋅ Mar 11, 2013
While many brands have created ways for consumers to digitally track the progress of their workouts, few have sought to integrate the technology into the non-footwear-related equipment of the sports themselves. Thus, sports technology company 94Fifty...

adidas Unveils First-Ever Modern Short-Sleeve NBA Uniform

StyleComments ⋅ Feb 12, 2013
While Nike and Under Armour have been known to make the most waves when it comes to uniform apparel, adidas is upping the fashion ante with their latest unveil of a yet-to-be-worn game uniform for the Golden State Warriors. Dubbed the first modern sh...

A Final Look Back at the Nets’ Road to Brooklyn

LifestyleComments ⋅ Feb 9, 2013
Jay-Z’s Life + Times provides a final look at the Nets’ road from New Jersey to Brooklyn ahead of next weekend’s NBA All-Star festivities in Houston. Having set up shop in the newly opened Barclays Center, the Nets currently sit at...

Carmelo Anthony Stars in Jordan Brand’s ‘Playing For The City That Made Me’ Web Documentary

LifestyleComments ⋅ Jan 17, 2013
Playing For The City That Made Me is a three-part web documentary by Jordan Brand highlighting Carmelo Anthony’s passion for playing in the city he loves, as a native New Yorker from Red Hook, Brooklyn. We hear in his own words what it means to...

Talib Kweli and Brooklyn Nets’ Coach Avery Johnson Discuss Brooklyn Over Lunch at Junior’s

LifestyleComments ⋅ Dec 22, 2012
Pulled from Jay-Z’s ever-bubbling YouTube channel Life + Times comes this Brooklyn-centric discussion with BK emcee Talib Kweli and Nets coach Avery Johnson. Filmed at notable eatery Junior’s, the two discuss the ongoing journey that brou...

The Return of Derrick Rose: Episode 6 – All In

LifestyleComments ⋅ Nov 27, 2012
What makes basketball so beautiful are the success stories that make it up. To see someone transcend odds in the name of their city, to give hope to those for whom none exists – this is a core foundation of what makes basketball stories so enga...

adidas Originals Goes All In for Brooklyn

StyleComments ⋅ Nov 16, 2012
Making their inaugural debut during the current 2012-13 NBA season, the Brooklyn Nets have been fully embraced by the borough of Brooklyn. To help further unite the community behind the team — arguably the strongest behind any NBA franchise ...

It’s Official: Blake Griffin Joins Jordan Brand

StyleComments ⋅ Nov 4, 2012
After rumors earlier in the week that Clippers power forward Blake Griffin would join Jordan Brand, it’s been announced that Griffin is now officially the newest Jordan Brand athlete. Griffin joins fellow superstar Russell Westbrook and rookies...

Kyrie Irving’s “Uncle Drew” is Joined by Kevin Love and Bill Russell for Another Game of Pick-Up

LifestyleComments ⋅ Nov 1, 2012
Coinciding with the tip-off of the NBA season, Kyrie Irving has dusted off his elderly alter ego “Uncle Drew” with an assist from Kevin Love and Bill Russell. Presented by Pepsi MAX, the viral campaign sees Uncle Drew hitting the road for...

RareInk NBA Art Prints

ArtsComments ⋅ Oct 25, 2012
RareInk, official art partner of the NBA, recently launched a 100-piece collection featuring the top players, teams, and moments from the history of the Association. RareInk aims to provide fans for the first time with accessible, modern sports art f...