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Jay-Z’s ‘Road To Brooklyn: Ball So Hard’

With all the hoopla surrounding Barclays Center and the Brooklyn Nets’ new NBA uniforms, it has been easy to neglect one of the most important demographics driving the city’s basketball culture — the street ballers that populate its...

The Return of Derrick Rose: Episode 5 – Drive

Episode 5 of the recurring The Return of Derrick Rose web series from adidas Basketball that first aired back in August finds the focused Chicago Bulls point guard showcasing his “drive.” Sharing his thoughts on his childhood, neighborhoo...

Jeremy Lin Graces the 2012 November Cover of GQ

As we gear up for yet another intriguing NBA season chalk full of dynamic faces in new places, GQ has fanned the Linsanity flames by positioning newly acquired Houston Rockets point guard Jeremy Lin on their November cover. Transformed from a Harvard...

adidas Basketball: Derrick Rose Explains the Inspiration Behind His New Logo

Derrick Rose is one of the few athletes whose marketing campaigns don’t seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his logo for all adidas-related appa...

The Return of Derrick Rose: Episode 4 – Push

As Derrick Rose celebrates his 24th birthday and the release of his latest piece of signature footwear, the adidas Rose 3.0, adidas Basketball presents the latest look into the star point guard’s return from last year’s season-ending torn...

A-1 STORE x XLARGE Leopard Print Spalding Basketball

Tokyo-based streetwear brand XLARGE presents a limited capsule collection with retailer A-l STORE. Inspired by grassroots basketball leagues at the street level, the collection features a number of elements with dual branding – as well as signa...

Kobe Bryant vs. Michael Jordan Identical Plays: The Debate Continues

Kobe or Michael? It is an equivocal question like this that leaves people flustered and hesitant to answer. Some would argue that Kobe, in an age comparison, has scored a total of more points, appeared in more all-star and championship games, and sho...

Street Ball Photography by Scott Pommier

Scott Pommier began his photography career like many creatives that grace the viral pages of HYPEBEAST. An avid skater as a youth in Canada, he started shooting his friends thrashing local skatespots, which led to a successful stint as an action spor...

Mis Zapas: The Book – An Illustrated History of Basketball Sneakers

Known first and foremost as a Spanish online “sneakerpedia,” Mis Zapas has released a print version of its extensive sneaker archives. This is especially good news for enthusiasts of ’90s basketball shoes as the blog has established...

2012 PXA Paris Basketball Tournament Video

The annual PXA basketball tournament returned to Paris just this weekend past. Hosted by Stadium Paris and Pigalle Paris, the event was also graced by different fashion and music industry personalities from all around Europe. The day turned out to be...

Life + Times: Interview with Jack McCallum – Author of the “Dream Team”

A great deal has been said about the “Dream Team” — arguably the greatest assemblage of basketball talent for an Olympic games in the history of the sport. Long before even the selection of that 1992 squad, author and longtime Sports Illu...

LeBron James Finally Receives Championship Ring Video

Love him or hate him, LeBron James finally has the NBA championship ring he’s been coveting for so long, and Nike is all too happy to finally release this video documenting “the ringmaker” who has also waited to present James with h...

Michael Jordan, Larry Bird, Magic Johnson & Co. in ‘The Dream Team’ Documentary

Jordan, Bird, Johnson, Ewing, Robinson, Barkley, Pippen, Malone, Stockton, Drexler, Mullen. They were the Dream Team: an elite assemblage of NBA pros — easily the greatest and most dominant the world has ever seen — for the 1992 Summer Olympic Games...

Kyrie Irving Dresses Up As “Uncle Drew” To Play Pick-Up Ball

In keeping with the new slogan of Pepsi MAX as “a zero calorie cola in disguise,” witness 2011 NBA rookie of the year Kyrie Irving of the Cleveland Cavaliers take to a pickup game in Bloomfield, New Jersey disguised as the elderly “...

Jay-Z Speaks on Brooklyn Nets Logo

While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legen...