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TNT x NBA “Future” | Video

LifestyleComments ⋅ Nov 1, 2013
TNT has produced this intriguing “Future” commercial which imagines an NBA in which the Thunder won the championship, Harden won the MVP award, and LeBron James finally entered the dunk contest. First rumored to be a fan-made clip, the TN...

DuJour Magazine Interviews Paul Pierce On His Move to Brooklyn

LifestyleComments ⋅ Oct 5, 2013
New York City-based culture journal DuJour magazine got the opportunity to spend a day with Paul Pierce to interview the celebrated NBA player about his recent move to Brooklyn. At this particular juncture, Pierce is a league champion, a 10-time All-...

adidas D Rose 4 “Chicago Southside”

StyleComments ⋅ Oct 3, 2013
adidas returns with a new edition of the D Rose 4, this time paying respects to Bulls point guard Derrick Rose’s roots. The “Chicago Southside” as it’s called, emphasizes the traditional colors that followed Rose during his hi...

NBA Live 14 Official “First Look” Trailer

EntertainmentComments ⋅ Sep 19, 2013
It’s probably fair to say that EA Sports pretty much monopolizes the sports video games circuit, except where it is questioned by a rival company in one sport. Surely, this drives the designers crazy, not unlike a silver medal haunting a champi...

Linsanity Official Trailer

EntertainmentComments ⋅ Aug 28, 2013
Here’s an official first glimpse at Evan Leong’s documentary about the Jeremy Lin’s rise from obscurity to stardom, titled Linsanity. The film aims to show a more personal side to Lin’s underdog story, emphasizing the role pla...

Summer Is Serious with Nike Basketball

LifestyleComments ⋅ Jul 12, 2013
Nike Basketball delivers the Summer Is Serious campaign starting with Oklahoma City heavyweight Kevin Durant. Each day starting from July 9, Nike Basketball will unveil a series of short clips exhibiting the many personalities you often find on court...

Numbers Never Lie: LeBron James Will Surpass His Airness?

LifestyleComments ⋅ Jul 2, 2013
Michael Smith of ESPN’s Numbers Never Lie has this interesting video comparing LeBron James and Michael Jordan’s careers. Presented in illustrated form, the video compares the two superstars’ careers after winning two NBA Championsh...

A Selection of Some of Michael Jordan’s Most Iconic Magazine Covers

LifestyleComments ⋅ May 18, 2013
Despite hanging up his ever iconic Air Jordans over a decade ago, Michael Jordan’s name will forever resonate in popular culture. With the current media landscape thoroughly moving away from printed matter, this makes for Jordan’s previou...

Damian Lillard x adidas Real Deal “Rookie of the Year”

StyleComments ⋅ May 17, 2013
Even though Portland missed out on the Playoffs this year, Damian Lillard was unanimously named “Rookie of the Year” for his efforts in an impressive and promising season. Accordingly, adidas has created a special edition “Rookie of...

adidas Basketball’s Wall x Lillard x Holiday x A$AP Rocky: “Quick Ain’t Fair” Behind the Scenes | Video

StyleComments ⋅ May 15, 2013
Hot on the heels of adidas’s “Quick Ain’t Fair” campaign, the brand has unveiled this behind the scenes video. Starring John Wall, Damien Lillard, Jrue Holiday, A$AP Rocky and of course, the adidas CrazyQuick, this quick video...

A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title

LifestyleComments ⋅ May 7, 2013
It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...

The Review: Under Armour Charge BB

EditorialComments ⋅ May 2, 2013
With its place firmly established in the world of performance footwear and apparel, Under Armour has, in the last two years, slowly made its presence felt in the world of basketball. Outfitting some of the most explosive and talented young players in...

Lenny Cooke Documentary Chronicles the Rise and Fall of a High School Basketball Phenom

LifestyleComments ⋅ Apr 23, 2013
Back in 2001, what many considered to be the best high school basketball player in the country wasn’t Ohio’s Mr. Basketball and St. Vincent-St. Mary sophomore LeBron James; it wasn’t Cypress Creek’s freakishly athletic junior...

Jay-Z’s Official Statement Regarding His Brooklyn Nets Ownership

LifestyleComments ⋅ Apr 21, 2013
News of Jay-Z relinquishing his shares in the Brooklyn Nets organization has been making the rounds lately and now he has released an official statement on the matter. Having been the public face of the organization and one of the biggest backers of...

94Fifty Bluetooth Basketball

TechComments ⋅ Mar 11, 2013
While many brands have created ways for consumers to digitally track the progress of their workouts, few have sought to integrate the technology into the non-footwear-related equipment of the sports themselves. Thus, sports technology company 94Fifty...