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Polls: LeBron James and Kevin Durant Top Forbes List for Best-Selling Sneaker – Which is Your Favorite Nike Collection?

The rivalry between LeBron James and Kevin Durant – initially sparked with Durant’s “second best” comments in a Sports Illustrated interview last year – also transitions off of the court. In light of his career-best scoring season r...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...

Li-Ning 2014 Way Of Wade 2 “Birthday”

Chinese sportswear behemoth Li-Ning continues on its steady transition into the American market, opening up 2014 with a new colorway of the Way of Wade 2. The Dwayne Wade-designed model gets special vector patterning for the “Birthday” re...

AAPE by A Bathing Ape “Streetball Jam” Basketball

This December A Bathing Ape is set to hold its very own street basketball tournament, dubbed the AAPE Streetball Jam, at the Hong Tat Path Garden outdoor basketball courts near HOTEL ICON in Hong Kong. To mark the occasion, BAPE and its AAPE imprint...

TNT x NBA “Future” | Video

TNT has produced this intriguing “Future” commercial which imagines an NBA in which the Thunder won the championship, Harden won the MVP award, and LeBron James finally entered the dunk contest. First rumored to be a fan-made clip, the TN...

DuJour Magazine Interviews Paul Pierce On His Move to Brooklyn

New York City-based culture journal DuJour magazine got the opportunity to spend a day with Paul Pierce to interview the celebrated NBA player about his recent move to Brooklyn. At this particular juncture, Pierce is a league champion, a 10-time All-...

adidas D Rose 4 “Chicago Southside”

adidas returns with a new edition of the D Rose 4, this time paying respects to Bulls point guard Derrick Rose’s roots. The “Chicago Southside” as it’s called, emphasizes the traditional colors that followed Rose during his hi...

NBA Live 14 Official “First Look” Trailer

It’s probably fair to say that EA Sports pretty much monopolizes the sports video games circuit, except where it is questioned by a rival company in one sport. Surely, this drives the designers crazy, not unlike a silver medal haunting a champi...

Linsanity Official Trailer

Here’s an official first glimpse at Evan Leong’s documentary about the Jeremy Lin’s rise from obscurity to stardom, titled Linsanity. The film aims to show a more personal side to Lin’s underdog story, emphasizing the role pla...

Summer Is Serious with Nike Basketball

Nike Basketball delivers the Summer Is Serious campaign starting with Oklahoma City heavyweight Kevin Durant. Each day starting from July 9, Nike Basketball will unveil a series of short clips exhibiting the many personalities you often find on court...

Numbers Never Lie: LeBron James Will Surpass His Airness?

Michael Smith of ESPN’s Numbers Never Lie has this interesting video comparing LeBron James and Michael Jordan’s careers. Presented in illustrated form, the video compares the two superstars’ careers after winning two NBA Championsh...

A Selection of Some of Michael Jordan’s Most Iconic Magazine Covers

Despite hanging up his ever iconic Air Jordans over a decade ago, Michael Jordan’s name will forever resonate in popular culture. With the current media landscape thoroughly moving away from printed matter, this makes for Jordan’s previou...

Damian Lillard x adidas Real Deal “Rookie of the Year”

Even though Portland missed out on the Playoffs this year, Damian Lillard was unanimously named “Rookie of the Year” for his efforts in an impressive and promising season. Accordingly, adidas has created a special edition “Rookie of...

adidas Basketball’s Wall x Lillard x Holiday x A$AP Rocky: “Quick Ain’t Fair” Behind the Scenes | Video

Hot on the heels of adidas’s “Quick Ain’t Fair” campaign, the brand has unveiled this behind the scenes video. Starring John Wall, Damien Lillard, Jrue Holiday, A$AP Rocky and of course, the adidas CrazyQuick, this quick video...

A Retrospective of LeBron’s Career Through Four MVP Awards and an NBA Title

It’s clear that LeBron James has had a decorated history as a player, as underlined by his latest award – the 2012-2013 Most Valuable Player award – immortalized by Nike in the form of a crazy pair of King James’ signature kic...