LeBron James is Returning to Cleveland

StyleComments ⋅ Jul 11, 2014
Dan Gilbert’s letter, the boos of the Cleveland fans, and the burned jerseys are all in the past: after four seasons in Miami–including four consecutive trips to the NBA Finals and two championships–LeBron James is headed back to Cl...

NBA 2K15 Announces KD MVP Bonus Pack

EntertainmentComments ⋅ Jun 6, 2014
Sure to please Oklahoma City and Kevin Durant fans, all those that pre-order NBA 2K15 will receive the “KD MVP Bonus Pack.” Included in this pack, which is named after this year’s Most Valuable Player, will be a number of in-game pe...

Raised by Wolves 2014 College Basketball Shorts Collection

StyleComments ⋅ May 27, 2014
Supporting the intramural sportsman in all of us, Raised by Wolves has introduced a set of neat college basketball shorts for the new season. The shorts are offered in an array of three color combinations: burgundy and gold; black on white; and white...
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Jordan Brand Classic 2014 Recap by WATCHxWITNESS

LifestyleComments ⋅ May 22, 2014
The Jordan Brand Classic event represents a certain legacy carried by not only Jordan, but also the game of basketball. Thrown annually by the basketball giant, the game takes aside high school all-stars and pits them against each other to shine a li...

Streetsnaps: Stephane Ashpool of Pigalle

StyleComments ⋅ May 13, 2014
Location: La Salle College, Hong Kong

BRANDBLACK – FUTURELEGENDS Starring Jamal Crawford

LifestyleComments ⋅ May 7, 2014
Rising sportswear label BRANDBLACK presents “FUTURELEGENDS,” its new video starring LA Clippers guard and this season’s NBA Sixth Man of the Year, Jamal Crawford. Shot by Anthony Crook of RSA — director Ridley Scott’s pr...

Nike x PPP “On Court” Editorial

StyleComments ⋅ May 2, 2014
After popping up at select retailers across the globe, we at HYPEBEAST decided to hit the courts of Hong Kong to highlight the highly-anticipated Nike x PPP collection. A nod to Pigalle founder Stéphane Ashpool’s stint as a professional basketb...

Check Out the Top 10 Dunks of the 2013-2014 NBA Season

EntertainmentComments ⋅ Apr 22, 2014
Here’s a look at the best 10 dunks of the 2013-2014 NBA season. Highlights of the list include Clippers’ power forward Blake Griffin, who made the list twice at #10 and #5, the buzzer-beater by Tobias Harris of the Orlando Magic, and Pace...

Wilson Introduce The New Basketball

TechComments ⋅ Apr 6, 2014
Set to launch in this year’s winter, sporting goods brand Wilson recently unveiled its latest ingenuity: the smart basketball. The purpose behind the technology is to track your activity by way of a synced app to review your own performance. Th...

Reebok 360 Jam 90 High

StyleComments ⋅ Apr 4, 2014
Leaping out of Reebok’s archives and onto the shelves of your favorite sneaker depot, the 360 Jam 90 High Retro demands your attention like an unsuspecting kid cooking a group of adult ballers on the hardwood. Aesthetically untouched since it was ori...

LeBron James x Sprite “Sprite Mix 6″ Limited-Edition Flavor

LifestyleComments ⋅ Mar 20, 2014
Having already Euro-stepped into a number of creative realms over the last decade from animation to retail, LeBron James partners with Sprite to formulate a limited edition flavor of soda. Sprite 6 Mix as it is called, combines the traditional taste...

adidas Unveils 2014 “Made In March” NCAA Basketball Uniforms

StyleComments ⋅ Mar 6, 2014
As March marks the promise of spring weather, so too is it a definitive time for American basketball. In the NCAA especially, the March postseason represents an open proving ground, where legends are formed and futures secured. To prepare the stars o...

Basketball, Sometimes: A Trip to The NBA All-Star Game in New Orleans

LifestyleComments ⋅ Mar 1, 2014
When I was a kid reading through Thrasher, a particular quote stuck out to me: “sometimes, skateboarding involves not skateboarding.” If there’s one thing I learned in my trip down to New Orleans for the 63rd NBA All-Star Game, it was that sometimes,...

Polls: LeBron James and Kevin Durant Top Forbes List for Best-Selling Sneaker – Which is Your Favorite Nike Collection?

EditorialComments ⋅ Feb 7, 2014
The rivalry between LeBron James and Kevin Durant – initially sparked with Durant’s “second best” comments in a Sports Illustrated interview last year – also transitions off of the court. In light of his career-best scoring season r...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

StyleComments ⋅ Jan 16, 2014
Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...