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Streetsnaps: Stephane Ashpool of Pigalle

StyleComments ⋅ May 13, 2014
Location: La Salle College, Hong Kong

BRANDBLACK – FUTURELEGENDS Starring Jamal Crawford

LifestyleComments ⋅ May 7, 2014
Rising sportswear label BRANDBLACK presents “FUTURELEGENDS,” its new video starring LA Clippers guard and this season’s NBA Sixth Man of the Year, Jamal Crawford. Shot by Anthony Crook of RSA — director Ridley Scott’s pr...

Nike x PPP “On Court” Editorial

StyleComments ⋅ May 2, 2014
After popping up at select retailers across the globe, we at HYPEBEAST decided to hit the courts of Hong Kong to highlight the highly-anticipated Nike x PPP collection. A nod to Pigalle founder Stéphane Ashpool’s stint as a professional basketb...

Check Out the Top 10 Dunks of the 2013-2014 NBA Season

EntertainmentComments ⋅ Apr 22, 2014
Here’s a look at the best 10 dunks of the 2013-2014 NBA season. Highlights of the list include Clippers’ power forward Blake Griffin, who made the list twice at #10 and #5, the buzzer-beater by Tobias Harris of the Orlando Magic, and Pace...

Wilson Introduce The New Basketball

TechComments ⋅ Apr 6, 2014
Set to launch in this year’s winter, sporting goods brand Wilson recently unveiled its latest ingenuity: the smart basketball. The purpose behind the technology is to track your activity by way of a synced app to review your own performance. Th...

Reebok 360 Jam 90 High

StyleComments ⋅ Apr 4, 2014
Leaping out of Reebok’s archives and onto the shelves of your favorite sneaker depot, the 360 Jam 90 High Retro demands your attention like an unsuspecting kid cooking a group of adult ballers on the hardwood. Aesthetically untouched since it was ori...

LeBron James x Sprite “Sprite Mix 6″ Limited-Edition Flavor

LifestyleComments ⋅ Mar 20, 2014
Having already Euro-stepped into a number of creative realms over the last decade from animation to retail, LeBron James partners with Sprite to formulate a limited edition flavor of soda. Sprite 6 Mix as it is called, combines the traditional taste...

adidas Unveils 2014 “Made In March” NCAA Basketball Uniforms

StyleComments ⋅ Mar 6, 2014
As March marks the promise of spring weather, so too is it a definitive time for American basketball. In the NCAA especially, the March postseason represents an open proving ground, where legends are formed and futures secured. To prepare the stars o...

Basketball, Sometimes: A Trip to The NBA All-Star Game in New Orleans

LifestyleComments ⋅ Mar 1, 2014
When I was a kid reading through Thrasher, a particular quote stuck out to me: “sometimes, skateboarding involves not skateboarding.” If there’s one thing I learned in my trip down to New Orleans for the 63rd NBA All-Star Game, it was that sometimes,...

Polls: LeBron James and Kevin Durant Top Forbes List for Best-Selling Sneaker – Which is Your Favorite Nike Collection?

EditorialComments ⋅ Feb 7, 2014
The rivalry between LeBron James and Kevin Durant – initially sparked with Durant’s “second best” comments in a Sports Illustrated interview last year – also transitions off of the court. In light of his career-best scoring season r...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

StyleComments ⋅ Jan 16, 2014
Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...

Li-Ning 2014 Way Of Wade 2 “Birthday”

StyleComments ⋅ Jan 16, 2014
Chinese sportswear behemoth Li-Ning continues on its steady transition into the American market, opening up 2014 with a new colorway of the Way of Wade 2. The Dwayne Wade-designed model gets special vector patterning for the “Birthday” re...

AAPE by A Bathing Ape “Streetball Jam” Basketball

LifestyleComments ⋅ Nov 21, 2013
This December A Bathing Ape is set to hold its very own street basketball tournament, dubbed the AAPE Streetball Jam, at the Hong Tat Path Garden outdoor basketball courts near HOTEL ICON in Hong Kong. To mark the occasion, BAPE and its AAPE imprint...

TNT x NBA “Future” | Video

LifestyleComments ⋅ Nov 1, 2013
TNT has produced this intriguing “Future” commercial which imagines an NBA in which the Thunder won the championship, Harden won the MVP award, and LeBron James finally entered the dunk contest. First rumored to be a fan-made clip, the TN...

DuJour Magazine Interviews Paul Pierce On His Move to Brooklyn

LifestyleComments ⋅ Oct 5, 2013
New York City-based culture journal DuJour magazine got the opportunity to spend a day with Paul Pierce to interview the celebrated NBA player about his recent move to Brooklyn. At this particular juncture, Pierce is a league champion, a 10-time All-...