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Wilson Introduce The New Basketball

Set to launch in this year’s winter, sporting goods brand Wilson recently unveiled its latest ingenuity: the smart basketball. The purpose behind the technology is to track your activity by way of a synced app to review your own performance. Th...

Reebok 360 Jam 90 High

Leaping out of Reebok’s archives and onto the shelves of your favorite sneaker depot, the 360 Jam 90 High Retro demands your attention like an unsuspecting kid cooking a group of adult ballers on the hardwood. Aesthetically untouched since it was ori...

LeBron James x Sprite “Sprite Mix 6″ Limited-Edition Flavor

Having already Euro-stepped into a number of creative realms over the last decade from animation to retail, LeBron James partners with Sprite to formulate a limited edition flavor of soda. Sprite 6 Mix as it is called, combines the traditional taste...

adidas Unveils 2014 “Made In March” NCAA Basketball Uniforms

As March marks the promise of spring weather, so too is it a definitive time for American basketball. In the NCAA especially, the March postseason represents an open proving ground, where legends are formed and futures secured. To prepare the stars o...

Basketball, Sometimes: A Trip to The NBA All-Star Game in New Orleans

When I was a kid reading through Thrasher, a particular quote stuck out to me: “sometimes, skateboarding involves not skateboarding.” If there’s one thing I learned in my trip down to New Orleans for the 63rd NBA All-Star Game, it was that sometimes,...

Polls: LeBron James and Kevin Durant Top Forbes List for Best-Selling Sneaker – Which is Your Favorite Nike Collection?

The rivalry between LeBron James and Kevin Durant – initially sparked with Durant’s “second best” comments in a Sports Illustrated interview last year – also transitions off of the court. In light of his career-best scoring season r...

adidas Basketball Unveils 2014 NBA All-Star Uniforms

Inspired by both the city and culture of New Orleans are adidas Basketball’s uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouet...

Li-Ning 2014 Way Of Wade 2 “Birthday”

Chinese sportswear behemoth Li-Ning continues on its steady transition into the American market, opening up 2014 with a new colorway of the Way of Wade 2. The Dwayne Wade-designed model gets special vector patterning for the “Birthday” re...

AAPE by A Bathing Ape “Streetball Jam” Basketball

This December A Bathing Ape is set to hold its very own street basketball tournament, dubbed the AAPE Streetball Jam, at the Hong Tat Path Garden outdoor basketball courts near HOTEL ICON in Hong Kong. To mark the occasion, BAPE and its AAPE imprint...

TNT x NBA “Future” | Video

TNT has produced this intriguing “Future” commercial which imagines an NBA in which the Thunder won the championship, Harden won the MVP award, and LeBron James finally entered the dunk contest. First rumored to be a fan-made clip, the TN...