Damian Lillard x adidas Real Deal “Rookie of the Year”
Even though Portland missed out on the Playoffs this year, Damian Lillard was unanimously named “Rookie of the Year” for his efforts in an impressive and promising season. Accordingly, adidas has created a special edition “Rookie of...
The Review: Under Armour Charge BB
With its place firmly established in the world of performance footwear and apparel, Under Armour has, in the last two years, slowly made its presence felt in the world of basketball. Outfitting some of the most explosive and talented young players in...
94Fifty Bluetooth Basketball
While many brands have created ways for consumers to digitally track the progress of their workouts, few have sought to integrate the technology into the non-footwear-related equipment of the sports themselves. Thus, sports technology company 94Fifty...
adidas Unveils First-Ever Modern Short-Sleeve NBA Uniform
While Nike and Under Armour have been known to make the most waves when it comes to uniform apparel, adidas is upping the fashion ante with their latest unveil of a yet-to-be-worn game uniform for the Golden State Warriors. Dubbed the first modern sh...
A Final Look Back at the Nets’ Road to Brooklyn
Jay-Z’s Life + Times provides a final look at the Nets’ road from New Jersey to Brooklyn ahead of next weekend’s NBA All-Star festivities in Houston. Having set up shop in the newly opened Barclays Center, the Nets currently sit at...
The Return of Derrick Rose: Episode 6 – All In
What makes basketball so beautiful are the success stories that make it up. To see someone transcend odds in the name of their city, to give hope to those for whom none exists – this is a core foundation of what makes basketball stories so enga...
adidas Originals Goes All In for Brooklyn
Making their inaugural debut during the current 2012-13 NBA season, the Brooklyn Nets have been fully embraced by the borough of Brooklyn. To help further unite the community behind the team — arguably the strongest behind any NBA franchise ...
It’s Official: Blake Griffin Joins Jordan Brand
After rumors earlier in the week that Clippers power forward Blake Griffin would join Jordan Brand, it’s been announced that Griffin is now officially the newest Jordan Brand athlete. Griffin joins fellow superstar Russell Westbrook and rookies...
