Basketball
adidas Basketball 2012 NBA All-Star Game Uniforms
1 week ago
⋅ Style
With the 2012 NBA All-Star Game set to take place in Orlando on February 26, adidas has unveiled the East and West uniforms that players will don for the event. Celebrating the 20th anniversary of the last All-Star Game held in Orlando, this year's jerseys feature bold block...
Gameday: The Allen Fieldhouse Experience
2 weeks ago
⋅ Lifestyle
Taking in a game at KU's historic Allen Fieldhouse is a bucket list sports item much like visiting the Friendly Confines, Lambeau Field, Fenway Park and Yankee Stadium is. Arguably one of the hardest places to play in college basketball, or at least right up there with Duke's...
Nike Hyper Elite Platinum NCAA Uniforms
2 weeks ago
⋅ Style
With March Madness growing ever closer, Nike has just released preview images of their Hyper Elite Platinum NCAA Uniforms. Designed at the intersection of sustainability and performance, the specially designed short and jersey combination will be worn by nine of the nation’s...
Nike Basketball: ALWAYS ON – Amar’e Stoudemire
December 20, 2011
⋅ Lifestyle
It's valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on and off the playing grounds....
Nike Stadiums: 10 Paris Bball Stories Video
December 8, 2011
⋅ Lifestyle
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivier Barthelemy, Boris Diaw,...
Nike Stadiums: 10 Paris Bball Stories Trailer
December 6, 2011
⋅ Lifestyle
Many basketball fans don't typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Featuring the likes of Boris Diaw,...
Oregon Ducks: A Tour of Matthew Knight Arena
November 27, 2011
⋅ Design
During a recent trip to Nike Headquarters in Beaverton, Oregon, we got the opportunity to travel to Eugene for a tour of the University of Oregon facilities, including Matthew Knight Arena, which plays home to Oregon Ducks basketball. Named after the late son of Nike co-founder...
Nike Basketball: KD Paint the Town Commercial
November 25, 2011
⋅ Lifestyle
From Nike Basketball comes this commercial where Oklahoma City Thunder star Kevin Durant hits the town late night to hoop it up with the locals. Amongst his stops are a senior recreation center and a church, where KD shows some of his skills, and of course his new Nike Zoom KD...
The Google+ Homecoming Tour
November 21, 2011
⋅ Lifestyle
Basketball superstars LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony announced today they are joining forces to host a four-city exhibition tour visiting Akron, New Orleans, Chicago and New Jersey. Each event will feature an exhibition game with two teams of 10...
Nike Franchise Book
November 16, 2011
⋅ Lifestyle
Founder of Reed Space and Staple Design, jeffstaple and his crew were recently commissioned by Nike to create a unique publication involving Nike NYC Basketball. The 160-page magazine delves into all that is Nike hoops-related within New York City. The issue is free and...
Nike & Jordan Brand HyperElite “Carrier Classic” Uniforms
November 10, 2011
⋅ Style
The USS Carl Vinson has seen more than its fair share of action during nearly 30 years of active service. This Veterans Day, the vessel will add another accolade to a long list of honors, becoming the first-ever U.S. Navy aircraft carrier to host an intercollegiate athletic...
Converse DEFCON + ProLeather 2K11 Launch Party Recap
November 7, 2011
⋅ Style
Converse unveiled its DEFCON and Pro Leather 2K11 performance basketball shoes at an exclusive launch party at Cedar Lake Studios in New York City on November 3. Emceed by prominent New York DJ and sneaker historian, Bobbito Garcia, the event hosted a guest list of select media...
Nike Basketball: “Basketball Never Stops” – LeBron James “Shine”
November 2, 2011
⋅ Style
Fueling its recent “Basketball Never Stops” campaign, Nike Basketball introduces its latest commercial titled "Shine" featuring LeBron James. Primarily driven through video marketing and social media channels, the Basketball Never Stops campaign takes aim at aggregating...
Nike Basketball: “Basketball Never Stops” Commercial
October 30, 2011
⋅ Style
Despite an ongoing lockout, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its "Basketball Never Stops" campaign. From Harlem to China, we see some of the sport's finest showcasing their undying love,...
Elevate Movie Trailer
October 28, 2011
⋅ Entertainment
Anne Buford's Elevate revolves around the stories of four young Senegalese basketball players that are given a once in a lifetime opportunity to receive an education in the United States as they advance in their basketball careers. Their journey begins in the West African city...
