Basketball
Kyrie Irving Dresses Up As “Uncle Drew” To Play Pick-Up Ball
In keeping with the new slogan of Pepsi MAX as "a zero calorie cola in disguise," witness 2011 NBA rookie of the year Kyrie Irving of the Cleveland Cavaliers take to a pickup game in Bloomfield, New Jersey disguised as the elderly "Uncle Drew." The players that night thought...
Jay-Z Speaks on Brooklyn Nets Logo
While in Philadelphia to officially announce the Labor Day weekend Budweiser Made In America music festival to benefit the United Way, Jay-Z sat down with MTV to discuss, among other things, the design of the new Brooklyn Nets logo. The hip-hop legend spoke on the inspiration...
DOIN’ IT IN THE PARK: Pick-Up Basketball NYC Trailer
DOIN' IT IN THE PARK: Pick -Up Basketball NYC, a film by Bobbito Garcia & Kevin Couliau, explores the definition, history, culture and social impact of New York's summer basketball scene - one that is widely recognized as the worldwide "mecca" of the sport. With 700+ courts...
ESPN Michael Jordan “It’s Not Crazy, It’s Sports” Commercial
Ever wondered what it would be like to share the same name with the greatest basketball player of all-time? In the latest ESPN spot titled "It's Not Crazy, It's Sports," we meet a middle-aged white man who just so happens to share the same first and last name with none other...
Keeping Score: The Disappearance of the White-American NBA Superstar
As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandals and “super teams.” As...
Blake Griffin Meets Lil’ Blake
Drawing inspiration from the "Lil' Penny" Nike ads featuring Penny Hardaway and Chris Rock from the mid '90s, Blake Griffin gets in on the puppet trend with the latest short from Funny or Die. Featuring McG, Jerry O'Connell and of course a "Lil' Blake," the commercial set...
Keeping Score: The Cost of Being an Athlete’s Wife
The life of a professional athlete is a dream for many little boys out there who have aspirations for million dollar contracts, a house with an infinity pool and a lady on his arm that dazzles like championship hardware. We start out playing cowboys and Indians – we end up...
Nike Basketball: Masaryk Gym Profiles
The Masaryk Gym in New York City is a place where hoopers hone their skills during the winter months in hopes of ruling the various courts outside when the temperatures rise like someone with a 40-inch vertical. All Masaryk members are a part of the extended Nike Basketball...
2012 NBA Slam Dunk Contest in Slow Motion HD
While the NBA dunk contest has certainly lost a little bit of the sizzle that used to come with the event, when the likes of Dominique, Michael and Vince would bring the house down, the event still proves to showcase some freakishly athletic maneuvers from some of the lessor...
Gatorade “Win From Within” Michael Jordan Teaser
The best player to ever grace the hardwood, Michael Jordan's Flu Game will forever be remembered as one of most dominating sporting performances ever under the most unlikely of circumstances. Battling the flu and an important game 5 which saw the Jazz come back to tie the...
Nike Basketball: Milano Kalibro Kobe
Enzo G. Castellari, cult Italian director of '70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director's house, tells the story of the epic struggle between law...
Pigalle Paris: Nike Stadium “BARBES BASKETBALL” Video
Pigalle Paris has set up the "Amateur Basketball" project whose aim is to support basketball teams that have both a strong sports and social background. For their first initiative Pigalle has chosen their local team, Goutte d'Or, from nearby Barbès, to remake their uniforms....
Nike Unveils Nike+ Basketball and Training Technology
Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006, Nike+ has grown into a...
Nike Lunar Hyperdunk
The Nike Hyperdunk combines Flywire technology and a basketball-specific Lunarlon cushioning system which results in a more supportive, durable and breathable shoe. The upper features the most advanced version of Flywire, which uses high-strength cables for support and...
Nike Sportswear “The Dream Team” Footwear Collection
It's hard to believe that it has been 20 years since The Dream Team took to the courts in Barcelona and blew their respective opponents out by an average of 44 points. To celebrate not only the anniversary of the occasion, but the team as a whole, Nike Sportswear has rolled out...
