September 18, 2009

Stay High 149 x Frank151 x K1X 4 Elements 4 Icons 4 Basketballs “Air” Basketball

Continuing on with the K1X 4 Elements 4 Icons 4 Basketballs project involving four talented artists, magazine Frank151 and artist Stay High 149 out of Brooklyn are the latest to re-appropriate an earth element onto a basketball medium. With "Air" as his element, the living legend and seminal graffiti artist ... more

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September 9, 2009

Marok x K1X 4 Elements 4 Icons 4 Basketballs “Water” Basketball

German basketball-centric footwear label K1X recently kicked off their "4 Elements 4 Icons 4 Basketballs" campaign as it brings together four different artists to interpret the four elements over the medium of a basketball. First up is Marok and the element of water. Watch the video to get a rundown ... more

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September 8, 2009

Pigalle x Nike Basketball Court Paris

Pigalle owner and Pain O choKolat crew member Stephane Ashpool recently unveiled his latest creation alongside Nike. Taking an artistic approach, Ashpool took on the honorable task of renovating a local court with the assistance from collegue and friend, Yué "Nyno" Wu. Finding inspiration from Venice Beach, the court takes ... more

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September 3, 2009

PX Basketball Tournament

In what is shaping up to be a consistent theme of industry-wide basketball gatherings, the PX Basketball Tournament comes in as Berlin's answer to the Pigalle Tournament in Paris. Teams participating in the event range from Nike Sportswear and Bread & Butter to Black Rainbow and Wood Wood. The event ... more

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August 8, 2009

BKRW x NIKE IAM1 x The Pigalle B’Ball Tournament Video

Continuing on with the NIKE IAM1 series of videos covering a series of different sports and activities in Paris, BKRW drops one of their latest videos based on the The Pigalle B’Ball Tournament which took place just recently. The tournament featured the involvement of local entities including BRKW, colette, Bread ... more

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July 27, 2009

Nike Kobe Bryant 2009 Asia Tour – Hong Kong

NBA All-Star and multi-recipient of the NBA MVP award, Kobe Bryant is in the midst of an Asia-wide tour. With a recent stop in Hong Kong, the event joints previous destinations including Taipei, Taiwan. With Kobe's international stardom, the event was well-attended by the local crowd hoping to get a ... more

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July 26, 2009

The Pigalle B’Ball Tournament Recap

Yesterday, Paris' popular Pigalle district played host to The Pigalle B'Ball Tournament. The industry basketball tournament brought together the likes of BRKW, colette, Bread & Butter Berlin, Pigalle, Andrea's Crew, Sneakers and the5678 dance crew. The fun event took a softer approach to competition with various other side-events going alongside ... more

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May 20, 2009

adidas The Inner Workings of A Creator Campaign

FreeDarko, a leading blog voice within the world of hoops and author of The Macrophenomenal Pro Basketball Almanac, has partnered with adidas on two fully animated videos highlighting the inner-workings of Orlando Magic big man Dwight Howard and Bulls sensational rookie star Derrick Rose. Their uniquely stylistic approach to analyzing ... more

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March 12, 2009

adidas “March is a Brotherhood” Campaign

Coming off a year that featured three adidas teams in the Final Four, including eventual champion Kansas Jayhawks, adidas looks to take Brotherhood one-step further for the 2009 NCAA Tournament by bringing current NBA stars to the locker rooms of top-ranked college programs. Kevin Garnett, Dwight Howard, Tracy McGrady and ... more

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February 12, 2009

Nike Pro Combat Debuts at All-Star Weekend

Today Nike introduced an innovative new padded base layer called Nike Pro Combat. Ergonomically designed to provide basketball-specific protection to athletes. LeBron James and Amar’e Stoudemire, among others, will wear elements of the Nike Pro Combat collection when they take the court this All-Star weekend in Phoenix, Arizona. Each Nike ... more

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