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A Closer Look at the Nike LeBron 12 Colorways

StyleComments ⋅ 3 days ago
Quietly assembled in an auditorium inside its Beaverton headquarters, the basketball world marveled as Nike unveiled its latest, greatest innovations in the Nike LeBron 12. The precedent was set before the presentation even begun; a season that inclu...

Pigalle x Nike NYC Basketball Tournament Recap

LifestyleComments ⋅ 8 days ago
Nike recently invited French fashion label Pigalle to New York City for a celebratory basketball tournament. Toasting to their most recent collaborative effort on sneakers, the event hosted the likes of Va$htie Kola and A$AP Twelvyy who also captaine...

Kevin Durant Re-Signs Contract with Nike for $300 Million USD

StyleComments ⋅ Sep 1, 2014
Kevin Durant’s potential switch to American sports brand Under Armour has been well documented over the past few weeks with offers between $265 to $285 million USD for a 10-year contract being rumored. However, these rumors have been put to bed...

NBA 2K15 “Yakkem” Trailer

EntertainmentComments ⋅ Aug 26, 2014
With the 2014-15 NBA season quickly approaching, 2K Sports reveals its latest trailer for NBA 2K15. Featuring reigning NBA MVP Kevin Durant on the cover, the latest installment of the NBA 2K franchise boasts over 5,000 new animations to provide the m...

Will Nike Match Under Armour’s $285 Million USD Offer for Kevin Durant?

LifestyleComments ⋅ Aug 21, 2014
Two weeks ago rumors began circulating about Kevin Durant’s potential move from Nike to Under Armour. Now ESPN reveals that the basketball star’s representation, Roc Nation Sports, has informed Nike on Wednesday that there is an offer on...

NBA Denies It Wanted the Toronto Raptors to Fire Drake

LifestyleComments ⋅ Aug 18, 2014
Not too long after stepping into an ambassador position for his city’s team, the Toronto Raptors, Drake has become the topic of considerable discussion over his unauthorized ”public recruiting pitch.” Drake’s statement entaile...

Watch Jordan and Kobe’s ‘Identical Plays’ – Part Three

EntertainmentComments ⋅ Aug 8, 2014
They say that history repeats itself, and that is certainly the case in sports. Clubhouse dynasties come and go, and alongside this, the rising generation of players is always striving to emulate its elder greats. Kobe Bryant and Michael Jordan share...

Kevin Durant to Sign with Under Armour?

StyleComments ⋅ Aug 7, 2014
Is Kevin Durant leaving Nike to sign with Under Armour? That seems to be main buzz surrounding the All-Star and reigning scoring champ Kevin Durant as he gets ready for another season with the Thunder. Much has been made of the fact that his endorsem...

New Balance 740 OG “Worthy Express”

StyleComments ⋅ Aug 5, 2014
New Balance has delved back into its rich archives to re-release the 740 model, also known as the “Worthy Express.” The classic silhouettes takes inspiration from when James Worthy was introduced as the brand’s first signature athle...

Nike’s “House of Mamba” LED Basketball Court

LifestyleComments ⋅ Aug 1, 2014
Coinciding with Nike Basketball’s summer-long “RISE” campaign is the brand new House of Mamba–a state-of-the-art basketball facility in Shanghai. Set to host 30 players representing 27 different cities–each of whom was s...

Nike Basketball Unveils the Brand New Team USA Uniform

LifestyleComments ⋅ Aug 1, 2014
As Kevin Durant and company get set for this summer’s FIBA Basketball World Cup, Nike presents the brand new uniform that Team USA will don in Spain. The lightest uniform in Nike Basketball history, the USA’s latest Hyper Elite getup take...

2014 Quai54 World Streetball Championship Recap

LifestyleComments ⋅ Jul 18, 2014
Back in the latter part of June, Paris served as the home to this year’s Quai54 World Streetball Championship. Set in the French capital’s famed Trocadéro with the Eiffel Tower looming large in the background, the Nike- and Jordan Brand-h...

Russell Westbrook Previews Jordan Brand Collaborations for Barneys

StyleComments ⋅ Jul 17, 2014
The NBA not only brings us excitement on the court but there are those who are increasingly looking forward to what players are wearing off the court and post-match. Therefore, it makes sense that Russell Westbrook is collaborating with Barneys New Y...

LeBron James is Returning to Cleveland

StyleComments ⋅ Jul 11, 2014
Dan Gilbert’s letter, the boos of the Cleveland fans, and the burned jerseys are all in the past: after four seasons in Miami–including four consecutive trips to the NBA Finals and two championships–LeBron James is headed back to Cl...

NBA 2K15 Announces KD MVP Bonus Pack

EntertainmentComments ⋅ Jun 6, 2014
Sure to please Oklahoma City and Kevin Durant fans, all those that pre-order NBA 2K15 will receive the “KD MVP Bonus Pack.” Included in this pack, which is named after this year’s Most Valuable Player, will be a number of in-game pe...