ASOS Black x PUMA 2013 Spring/Summer Lookbook

StyleComments ⋅ May 23, 2013
ASOS Black and PUMA have teamed up once again for a new collection for Spring/Summer 2013. To show off the collection, ASOS recruited notable names from London’s underground creative scene including Tristan Richards (aka bPM), co-founder of the...

ASOS Black: Breaking Down the Brand with John Mooney

StyleComments ⋅ Oct 24, 2012
In a bid to understand ASOS’ sub collection, ASOS Black — including a collaborative effort with PUMA — as well as the processes behind the line’s designs and executions, we sat down with menswear head designer John Mooney to t...

Streetsnaps: ASOS Black x PUMA 2012 Fall – A Sartorial Approach

StyleComments ⋅ Oct 18, 2012
Apparel & Footwear by ASOS Black x PUMA Photography: HYPEBEAST ASOS and HYPEBEAST are partnering to offer readers the chance to win a $1000 USD gift card. Click here for details on how to win.

PUMA and ASOS Black Visit the Favelas and Graffiti Artists of Brazil in ‘Os Pixadores’

StyleComments ⋅ Sep 24, 2012
“The only way to push forward is to risk something important.” After catching a glimpse of the trailer a few weeks ago, PUMA and ASOS Black have unveiled the full-length film Os Pixadores that follows the “Pixadores” graffiti...

ASOS Black x PUMA “Os Pixadores” Trailer

StyleComments ⋅ Sep 2, 2012
ASOS Black and Puma have teamed up for a short film titled “Os Pixadores.” All signs seem to indicate that this film will feature the graffiti scene in Sao Paolo, Brazil — home to world-renowned Os Gemeos. Cuing up the idea of radic...

ASOS Black x PUMA Lookbook

StyleComments ⋅ Jul 5, 2012
To celebrate the launch of the ASOS Black x PUMA collection, esteemed photographer Jamie Morgan has captured a series of portraits for the accompanying lookbook. Selecting models with vast ties to the world of the arts, featured individuals include J...

ASOS Black 2010 Fall Collection Video

StyleComments ⋅ Sep 21, 2010
British retailer ASOS have launched a new line of tailored menswear called Black, with attention paid to fabric, function and fit. The collection is captured in a short film directed by Paul Gore, that shows poignant images of a model dressed in...