Asics 2010 Spring Running Film
Amsterdam Worldwide asked Mischa to direct an atmospheric spot for the latest Asics running shoe, set to launch this Spring. Set in that magic hour, just before sunrise, the film captures an unexpected moment in the shoe’s existence. Enjoy...
ASICS 2010 Spring/Summer Collection Doubleclutch
A few years ago, ASICS introduced a series of models together with NEXTide with usability and design in mind to help those with disabilities enjoy the same everyday experience as the more able-bodied population. Models such as the Procourt AR and...
ASICS 2010 Spring Collection GEL LYTE III “Leathers”
ASICS unveils some simple yet solid examples of the GEL LYTE III this season with two monotone leather offerings. Coming in a couple of easy to wear colors, a black and brown version both share full leather upper designs with just a hint of off w...
Asics 2010 Spring GT-II Sneakers
Incorporating a selection of vibrant colors for Spring, Asics unveils two new colorways in its GT-II model, one of the brand’s more popular silhouettes. The sneakers are available in both an orange/yellow/blue colorway and purple/blue/white...
StudioAnti / Washio Tomoyuki x ASICS X-CALIBER
As a further accompaniment to their 2009 fall/winter zodiac theme, ASICS has teamed up with two different parties in StudioAnti and Washio Tomoyuki to have them each create their own Onitsuka Tiger lifestyle X-CALIBER. Sharing a “cat”...
Asics Gel Lyte Speed Surface Pack
Asics unveils its Surface Pack, which features two exciting new interpretations of the Gel Lyte Speed, a design that was originally developed in 1989 in Japan, and later launched in the USA and Europe in 1991. The Gel Lyte Speed is a lighter vers...
Highsnobiety x ASICS GEL LYTE III
The final piece to the Trilogy Project involving a trio of our blogger brethren is capped off with the unveiling of the Highsnobiety x ASICS GEL LYTE III. The Highsnobiety joint joins two previous releases orchestrated by David Z.’s Ronnie...
Dress33 x Asics Boot Preview
Asics team up with Japanese label Dress33 on a new pair of sneaker boots. The shoes feature flashy patent leather construction with metallic highlights and an overall futuristic aesthetic. So far only a preview is available but more information w...
ASICS GT-II Tweed Collection
ASICS release a new pack of GT-II sneakers with tweed materials as the focal point of the collection. The two styles are well-balanced in their execution with nice clean colorways. Available now at The Good Will Out.
High Snobiety x Ronnie Fieg x ASICS GEL LYTE III Preview
Our friends over at High Snobiety mark the third and last collaborative partner in the Ronnie Fieg-headed Trilogy Project involving David Z. A preview into the GEL LYTE III includes a patent leather upper in silver with a perforated nubuck toebox...
UK B-Boy Championships 2009 x Asics GT-III Sneakers
In partnership with the UK B-Boy Championships, Asics will be releasing this limited edition GT-III featuring premium leather uppers with patterned overlays and mesh underlays. The shoe’s color scheme revolves around a Turquoise/Black color...
Nice Kicks x Asics Gel Lyte III Sneakers
Our good friends over at Nice Kicks finally unveil a full look into their collaborative effort alongside Asics, on the brands popular Gel Lyte III runners. The kicks feature a mostly vibrant red upper coupled with grey and 3M accents and capped o...
ASICS GT-II “Kiwi Fruit”
Sneaker Freaker continues with the upcoming ASICS updates for the latter half of 2009 as they showcase this GT-II. Set for a December release, the shoe features a white upper with detalings coming courtesy of a kiwi fruit green on the heel and th...
ASICS Directional Level 2009 Fall/Winter Sneakers Preview
Likened to a Nike Quickstrike or adidas Consortium release, the ASICS Directional Level campaign for 2009 fall/winter kicks off with this preview. Many of the designs were executed with the help of graphic designer Sef who also maintains other ta...
