ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

A First Look at Ronnie Fieg's ASICS GEL-Lyte 3.1 "Super Green"
size? x ASICS GEL-Kayano "Lavender"
ASICS Is Ushering in Summer With a Seersucker Two-Pack
A Closer Look at the ASICS "Japanese Textile" Pack
ASICS Drops the "Japanese Textile" Pack
A Closer Look at the ASICS GEL-Lyte III "Japanese Textile"