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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.
Launching in conjunction with New York’s premier tennis tournament, the U.S. Open.
The U.S. Open-inspired collection will release at a special pop-up in Grand Central Station.