ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Goes Pink This Summer With Its "Whisper Pink" Pack
Offspring Taps the ASICS GEL-Lyte V for Another 20th Anniversary Release
ASICS Drops a Tanabata Festival-Inspired Pack
ASICS Looks to Its Japanese Roots for the Latest GEL-Respector
ASICS Channels the Aesthetic of Retro Runners for the GEL-Lique
atmos x ASICS GEL-Lyte III "Duck Camo"
ASICS GEL-Lyte III "Oreo" Pack
Check out ASICS' Upcoming "Mono" Quickstrike Release