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ASICS 2011 Spring/Summer GEL-LYTE SPEED

StyleComments ⋅ Jan 28, 2011
It’s time for ASICS’ GEL-LYTE SPEED to get its deserved shine with a highlight of some releases for Spring/Summer 2011. Sharing some similarities in design with its more well-known cousin the GEL-LYTE III, the split tongue is the most...

FAMILY AND FRIENDS – A Temporary Gallery Space By Onitsuka Tiger and ASICS Recap

EventsComments ⋅ Jan 25, 2011
Last week saw ASICS and Onitsuka Tiger put on a pop-up exhibition to promote and highlight some of the respective brand’s upcoming projects as well as in-line releases. Aside from some general offerings slated for the next few months, the c...

FAMILY AND FRIENDS – A Temporary Gallery Space By Onitsuka Tiger and ASICS

EventsComments ⋅ Jan 18, 2011
Much like last year, Onitsuka Tiger and ASICS are using this upcoming Berlin Fashion Week as a launch point for their new season of collaborative projects under the title of FAMILY AND FRIENDS. Done in traditional pop-up gallery style, the exhibi...

Asics OG Colors Video

StyleComments ⋅ Nov 1, 2010
Retailer Titolo produced this short video in anticipation of the Asics OG Color Collection, set to arrive soon at their Berne, Switzerland-based shop. The action-packed clip was created by L’Optique and stars Ivo Meli & Arvo Losinger....

mita Sneakers x Asics Gel Lyte III

StyleComments ⋅ Nov 1, 2010
A favorite of many, the Asics Gel Lyte III has once again been chosen by mita Sneakers for a collaborative project. In stark contrast to previous efforts, this pair works with the most basic of palettes, adopting an all-black upper and outsole, w...

Surface 2 Air x ASICS Gel DS Trainer 14

StyleComments ⋅ Oct 14, 2010
Joining previous looks, here’s the most comprehensive viewing to date of Surface 2 Air’s collaborative project with ASICS. While most collaborations are seen on lifestyle products, Surface 2 Air goes against the grain by choosing a mo...

Asics Gel Lyte III Pastel Pack

StyleComments ⋅ Oct 1, 2010
Asics continues its recent wave of colorful releases as the brand unveils a couple of new pastel colorways in its beloved Gel Lyte III. Both feature a multi-color motif, pairing blue, green, peach, purple, grey, and yellow hues, all atop white mi...

Nice Kicks x Ronnie Fieg x ASICS GEL LYTE III “2.0″

StyleComments ⋅ Sep 29, 2010
Retailer and media outlet Nice Kicks and Ronnie Fieg come together on a second collaborative ASICS GEL LYTE III. While the original co-branded release featured a brightly colored GEL LYTE III in all red, this time around, Matt Halfhill and the Ni...

SlamJam x ASICS GEL-LYTE III Exclusive Pack

StyleComments ⋅ Sep 21, 2010
To compliment their upcoming SlamJam x ASICS GEL-LYTE III sneaker, SlamJam will create an exclusive pack for release in-store. The 96-pair pack will come with a special canvas drawstring bag featuring the same print seen on the insole as well as...

Asics x Nice Kicks Gel Lyte III 2.0 Preview

StyleComments ⋅ Sep 20, 2010
Nice Kicks preview the follow up to last year’s Gel Lyte III release, this time coming in a more much subtle color choice. Taking on a clean silver/white scheme, the sneakers pair mesh and suede uppers with nicely contrasted white laces and...

Sneaker Freaker x ASICS GEL-LYTE III “Alvin Purple”

StyleComments ⋅ Sep 14, 2010
Sneaker Freaker offer a comprehensive look into their upcoming collaboration with ASICS on the GEL-LYTE III. Dubbed the “Alvin Purple”, the design features a more conservative approach to materials unlike previous projects that utiliz...

SlamJam x ASICS Family & Friends GEL-LYTE III Interview with Matteo Teruzzi

StyleComments ⋅ Sep 14, 2010
With the SlamJam x ASICS Family & Friends GEL-LYTE III launching just around the corner, an interview with SlamJam’s Matteo Terruzi discusses the ongoing project. The video goes in-depth regarding SlamJam, the video component to the pr...

Oshman’s x Asics Gel Yeti Boots

StyleComments ⋅ Sep 9, 2010
Celebrating its 25th anniversary, long-standing Japanese retailer Oshman’s brings forth this new collaboration alongside Asics. Creating an interesting boot silhouette, the two develop the “Gel Yeti”, a design which takes its na...

Surface to Air x ASICS Preview

StyleComments ⋅ Aug 27, 2010
Following a preview at this summer’s ASICS and Onitsuka Tiger Family & Friends Exhibtion, here’s a full look into the upcoming sneaker. The original preview was ladened in mystery with the performance runner enclosed within a smo...

Karmaloop TV: Asics x Culture Shoq Gel Lyte III

StyleComments ⋅ Aug 11, 2010
KarmaloopTV presents a behind the scenes video from the “Asics x Culture Shoq Gel Lyte III” photo shoot with model Amee Enger. Designed by Ronnie Fieg editor of Culture Shoq and highly respected kicks designer, the outcome features a...