ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Adds the GEL-Lyte V to This Summer's "Bright" Pack
ASICS GEL-Lyte III Reworked in Iconic "Tiffany" Aqua
The True Cost of Running Shoes
The Best ASICS GEL-Respectors to Date Drop This Summer
KITH Just Dropped An Exclusive "Cockatoo Green" ASICS GEL-Lyte III
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