ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

Our Favorite Kicks Dropping This Saturday, March 5
Chili Pepper Red Covers This ASICS GEL-Lyte V
ASICS Drops Canvas GEL-Lyte IIIs for Spring
ASICS Unveils a GORE-TEX-Clad GEL-Lyte V "Ice"
ASICS 2016 Spring "Easter" Pack
Patta Takes Cues From Anime to Customize the ASICS GEL-Respector
Ronnie Fieg Teases a New ASICS GEL-Lyte V Collab