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Apple Unveils New MacBook Pro with Retina Display

Joining today’s latest iPad announcements, Apple unveiled the latest iteration of its powerful MacBook Pro – nearly a year to the day since the notebook’s last major overhaul. Once again sporting the Cupertino outfit’s proprie...

Apple iPad mini with Retina Display

Apple announced a string of new releases from Cupertino today, one of which was the anticipated evolution of the iPad mini. Considering the success of previous generations of the device, Apple’s stunning Retina® display system was just one of a...

Apple iPad Air

Taking cues from the tech giant’s thinnest laptop is the latest evolution of the insanely popular iPad: Apple’s iPad Air. Unveiled today at its highly anticipated keynote, the iPad Air features a brand new aluminum unibody design weighing...

Apple iWatch Concept

Despite there having been much speculation brewing as competitors continue to extend their early lead with the Samsung Galaxy Gear and the Sony Smartwatch 2, Apple has been peculiarly absent from the smartwatch front currently opening up. While there...

Apple Announces October 22 Event

Apple’s rumored event for later this month is now official – the Cupertino tech giant sent out invitations today for a special event on October 22, complete with the tagline “We still have a lot to cover.” If speculation turns...

A First Look At What Could Be the Next Apple iPads

Rumors are swirling in regards to what might be Apple’s next generation of the iPad. This fifth generation is rumored to be available in two variants, the iPad 5s and the iPad 5c. The 5s is expected to take the spotlight as the new flagship mod...

Apple Passes Coca-Cola as World’s Most Valuable Brand

After 13 years at the top, Coca-Cola has been dethroned by Apple as the world’s most valuable brand according to a report by Interbrand, a branding and corporate identity consulting company. Placement on the company’s Best Global Brands a...

Apple Hires Former Nike Design Director Ben Shaffer

A move that’s perhaps the most obvious step toward the possible introduction of the long-rumored iWatch, Apple has reportedly hired former Nike design director Ben Shaffer. While at Nike, Shaffer served as the Studio Director for the SwooshR...

Apple Chiefs Discuss Strategy, Market Share, and the New iPhones

In an article featured in Bloomberg Businessweek, Apple’s well-documented dip in performance is the topic of conversation. With this in mind, the article points to the tech giant’s CEO Tim Cook as the ideal man to steer the company throug...

The Dark Side of the iPhone 5S Lines by Casey Neistat

Fresh off the release of the iPhone 5s, indie filmmaker Casey Neistat presents his latest short film – “The Dark Side of the iPhone 5S Lines.” Taking an inside look at the launch of the smartphone at Apple’s NYC storefront, th...