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Apple Announces October 22 Event

Apple’s rumored event for later this month is now official – the Cupertino tech giant sent out invitations today for a special event on October 22, complete with the tagline “We still have a lot to cover.” If speculation turns...

A First Look At What Could Be the Next Apple iPads

Rumors are swirling in regards to what might be Apple’s next generation of the iPad. This fifth generation is rumored to be available in two variants, the iPad 5s and the iPad 5c. The 5s is expected to take the spotlight as the new flagship mod...

Apple Passes Coca-Cola as World’s Most Valuable Brand

After 13 years at the top, Coca-Cola has been dethroned by Apple as the world’s most valuable brand according to a report by Interbrand, a branding and corporate identity consulting company. Placement on the company’s Best Global Brands a...

Apple Hires Former Nike Design Director Ben Shaffer

A move that’s perhaps the most obvious step toward the possible introduction of the long-rumored iWatch, Apple has reportedly hired former Nike design director Ben Shaffer. While at Nike, Shaffer served as the Studio Director for the SwooshR...

Apple Chiefs Discuss Strategy, Market Share, and the New iPhones

In an article featured in Bloomberg Businessweek, Apple’s well-documented dip in performance is the topic of conversation. With this in mind, the article points to the tech giant’s CEO Tim Cook as the ideal man to steer the company throug...

The Dark Side of the iPhone 5S Lines by Casey Neistat

Fresh off the release of the iPhone 5s, indie filmmaker Casey Neistat presents his latest short film – “The Dark Side of the iPhone 5S Lines.” Taking an inside look at the launch of the smartphone at Apple’s NYC storefront, th...

Apple Launches iTunes Radio

Apple, the reigning champion of Cupertino, seeks to venture into the internet radio game through the launch of iTunes Radio, a move that was announced today. In light of powerful advances by Spotify, the tech behemoth takes some pages from its compet...

iOS 7 Is Now Available

Promising a brand new but instantly familiar user experience, the iOS 7 makes its splash today. With a fresh design and feature set, this Apple upgrade packs enhanced device capability, functionality and user enjoyment. Better multitasking… an...

Apple iPhone 5s

Joining Apple’s new low-cost iPhone 5c, as expected, is the latest evolution of the iPhone 5: the iPhone 5s. Now boasting a brand new A7 processor – the first 64-bit chip in a smartphone – the 5S is said to be more than twice as fas...

Apple iPhone 5c

Coming soon from Apple is the long-rumored iPhone 5c. A new addition to the iPhone family and meant as a low-cost option to those already available, the 5c features many of the internal components of Apple’s iPhone 5, but sees a completely rede...

Apple Reportedly Testing Out Screens as Large as Six Inches for iPhone

According to the Wall Street Journal, Apple is rumored to be tinkering with new screen sizes for its future iPhones, with some as big as six inches. While it should be no surprise that Apple’s exploring all possibilities when coming up with new...

Apple Sends Invites for Impending September 10 Event

Apple’s much-rumored iPhone 5S looks to indeed be on its way as the Cupertino-based giant sent out media invites yesterday to its upcoming September 10 event. Sent out with the expectation that “This should brighten everyone’s day,&...

Images of the Alleged New Gold iPhone 5S Surface

Rumored to be a move to attract the “coal bosses” of China — a term to define the affluent who have derived their wealth off of natural resources — imagery has surfaced to the upcoming iPhone 5S. The latest ecosystem of smartp...

Apple’s Next iPhone Will Reportedly Come in Two Varieties

The Wall Street Journal is reporting that Apple’s next iPhone will come in two new flavors, including a lower-cost variant and the standard model. According to WSJ’s sources, the standard model will continue with the metal casing while th...

Jobs Official “American Legend” Trailer

Following a teaser and lengthy interview in which he delved into the film, Ashton Kutcher’s Steve Jobs is rightfully front and center in the new “American Legend” trailer for Jobs. The much talked-about biographical drama focuses on...