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Mophie iPhone 5/5s Space Pack

By now we’re familiar with Mophie, the household name in on-the-go mobile phone charging peripherals. The brand expands on its portfolio with a very special release: the Space Pack. At first sight, the case works similarly to the existing Juice...

Apple’s New Mac Pro to Be Available December 19

Originally unveiled earlier this summer, Apple’s long-awaited Mac Pro is set to officially drop this very week. Aimed at professionals as a top-of-the-line desktop and effectively the most powerful and customizable computer ever offered by Appl...

Amazon Kindle Fire Commercial Takes Jab at Apple

For its latest 8.9-inch Kindle Fire HDX, tech giant Amazon has released a light and humorous parody commercial that seemingly imitates one of Jony Ive’s — Senior Vice President of Design at Apple — familiar promotional videos. This...

Rumor: Apple iPad Pro with 12.9″ Retina Screen in Production?

A new report from The Korea Times announced that Apple is moving forward with plans to apply its Retina technology to a line of larger iPad models. The news comes just weeks after the Cupertino giant unveiled its (literally) pencil-thin iPad Air, wit...

A Closer Look at Apple’s Forthcoming “Spaceship” Campus 2

The small town of Cupertino is gearing up for a giant change as city officials recently gave Apple’s massive “Spaceship” campus the green light. Renderings of the building have been released to the public, which leaves little to the...

Apple Reportedly Developing Curved iPhone Screens & New Pressure-Sensitive Technology

Today, an unidentified Apple source revealed that it is currently testing new curved displays and enhanced pressure-sensitive technologies for its mainstay iPhone product line. Following in the footsteps of LG and Samsung, the Cupertino tech giant is...

Mac Pro Gets (RED) Makeover for Sotheby’s Auction

As a part of the highly anticipated Sotheby’s auction curated by Jony Ive and Marc Newson, a new addition to the collection has been unveiled. Joining a collection that already includes a Leica M series camera and Jaeger-LeCoultre watches, the...

Apple iPad Air “Pencil” Commercial featuring Bryan Cranston

While Bryan Cranston’s critically-acclaimed run as Walter White may have come to an end, the Breaking Bad star has turned up in a more unexpected role: the narrator for Apple’s first iPad Air television commercial. Simply entitled “...

The Making of the All-New Apple Mac Pro

As reported yesterday, Apple’s latest desktop – the Mac Pro – is set to deliver in December. While the compact powerhouse will feature a bevy of premium hardware and performance updates that make it effectively the fastest Mac ever, there’...

A Closer Look at the Apple iPad Air

Following yesterday’s grand unveiling, Apple presents a more in-depth look at the forthcoming iPad Air. First shown during the Cupertino giant’s keynote, the video sees Senior Vice President of Design, Jony Ive; Senior Vice President of H...

Apple’s Mac Pro is Coming this December

Following its initial unveiling earlier this summer, Apple took the opportunity today to further detail its forthcoming Mac Pro with a bevy of more concrete details. Designed as a professional top-of-the-line desktop, the Mac Pro uses a cylindrical d...

Apple Unveils New MacBook Pro with Retina Display

Joining today’s latest iPad announcements, Apple unveiled the latest iteration of its powerful MacBook Pro – nearly a year to the day since the notebook’s last major overhaul. Once again sporting the Cupertino outfit’s proprie...

Apple iPad mini with Retina Display

Apple announced a string of new releases from Cupertino today, one of which was the anticipated evolution of the iPad mini. Considering the success of previous generations of the device, Apple’s stunning Retina® display system was just one of a...

Apple iPad Air

Taking cues from the tech giant’s thinnest laptop is the latest evolution of the insanely popular iPad: Apple’s iPad Air. Unveiled today at its highly anticipated keynote, the iPad Air features a brand new aluminum unibody design weighing...

Apple iWatch Concept

Despite there having been much speculation brewing as competitors continue to extend their early lead with the Samsung Galaxy Gear and the Sony Smartwatch 2, Apple has been peculiarly absent from the smartwatch front currently opening up. While there...