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Apple’s iPad Air “Your Verse” Campaign Continues with Two New Spots

Generations of users have relied on Apple products to help facilitate and orchestrate the creative process. Apple and its iPad Air continue the journey with two new spots calling users to empower themselves and create “Your Verse.” Utiliz...

Apple iPad Air Commercial featuring Robin Williams Narration

Robin Williams recently lent his voice to a new spot for the Apple iPad Air, well sort of. To promote the new iPad as a means to a creative end, the commercial borrows Williams’ speech from his role in Peter Weir’s 1989 film Dead PoetR...

Apple iPad Air “Pencil” Commercial featuring Bryan Cranston

While Bryan Cranston’s critically-acclaimed run as Walter White may have come to an end, the Breaking Bad star has turned up in a more unexpected role: the narrator for Apple’s first iPad Air television commercial. Simply entitled “...

A Closer Look at the Apple iPad Air

Following yesterday’s grand unveiling, Apple presents a more in-depth look at the forthcoming iPad Air. First shown during the Cupertino giant’s keynote, the video sees Senior Vice President of Design, Jony Ive; Senior Vice President of H...

Apple iPad Air

Taking cues from the tech giant’s thinnest laptop is the latest evolution of the insanely popular iPad: Apple’s iPad Air. Unveiled today at its highly anticipated keynote, the iPad Air features a brand new aluminum unibody design weighing...