A.P.C. Joins Brain Dead to Celebrate 10th Anniversary With Raw Denim Capsule
A.P.C. Top 100
Contemporary Parisian Brand
Profile
Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
Related Profiles
Read More
Latest Collections
The six-piece capsule features a hacked Brain Dead logo combined with a distorted A.P.C. wordmark.
Featuring anticipated collaborations, exciting new silhouettes and the return of many fan favorite looks.
The apron appears in the brand’s signature soft raw denim.
Featuring a cropped “Spey” fishing jacket and A.P.C.’s word mark reimagined in Barbour’s signature tartan pattern.
Load More
