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The Sneaker Lab: Looking into the Construction and Quality of the Red Nike Air Yeezy 2

This is a shoe that needs no introduction. Throughout all my years in the world of footwear — both working in the industry and as a collector — nothing has come close to the level of attention garnered by the Air Yeezy 2 Red Octobers. Spo...

The Sneaker Lab: Breaking Down the Y-3 Qasa

Y-3 has always been known for creating progressive silhouettes and for merging function and fashion. The Qasa is definitely one of the more interesting silhouettes of the last few seasons. Upon its unveiling, it quickly became a so-called goth ninja...

Warsteiner Art Collection Recap featuring Stefan Strumbel, 123Klan, INSA, Aaron De La Cruz, Nychos and Brooke Reidt

Late last month, Warsteiner capped off a stellar bottle series through a concluding event, celebrating the most recent round of artists and collaborations for the Warsteiner Art Collection. Over 1,000 guests settled into the former department store o...

The Making of Warsteiner’s “Taste of Life” with Yue Wu, DJ Rafik and Andy Chiu

Last month we visited with Warsteiner’s Andy Chiu as he provided a comprehensive telling of the strategy involved when marketing beer as opposed to his previous efforts in the sneaker industry. With prior experiences with German brands adidas a...

Applying Sneaker Marketing to a 259-Year-Old Beer Company with Andy Chiu

The industries of athletic footwear and beer are often never entered in direct comparison. On the one hand with footwear, technology and innovation are championed in the pursuit of on-field perfection as well as an off-field promotion of lifestyle. F...