Legendary Japanese Keirin frame makers 3rensho are at the center of this Quad City partnership as ALIVE TOKYO watches has brought together four influential members of the bike community in North America and Japan. The cast of four artists and riders each designed their own...

Designer Benny Gold, clothing brand Cadence, and bike shop WBase all teamed up with Tokyo-based watch maker, Alive Athletics, to create a series of watches based on the idea of cycling. The collaboration aims to pay homage to San Rensho (translates to 3 times champion) and...