For the launch of the Rockwell x Alife x Patta "Rap" Everybody High sneakers, a cool little promotional video was created. The clip shows a neat animation of the shoes plus the release dates. The shoes will be releasing at Patta on April 29th and at Alife on May 3rd. For those who missed our post about the shoes, you can check it out here.

Rockwell, Alife, and Patta all came together to design the Alife Everybody Mid "Rap". The colorway of the shoe is very American, mainly blue with white sole and shoelaces and red accents. On the tongue, it writes out the name of all 3 brands, fitting together to form a rectangle. Overall, a very fresh shoe with a clever name and subtle details such as the different shades of blues and alternating colored shoelace holes. The shoe is set to be released on April 29th at Patta Amsterdam with the release party on the same night, and May 3rd at Alife NYC, Alife LA, and Alife Vancouver. Source: Patta

New York based brand Alife has released part 2 of their Spring t-shirt line, but still no sign of the Alife Chocolate Bar design. Part 2 features both Alife and Krink tees including new colors of The Scratch tee, The Mountain tee, Helping Hand tee, the Bugged Out tee, the Our Gang tee, the Dr. Revolt II tee, the The End tee, the Sticker L/S tee, the Krink We Love NY tee, the Krink Mr. Red tee, and the Krink Strip tee. All of these tees come in a choice of 3 colors and are available at all Alife locations.

Alife Rivington Club, the sneaker boutique on the Lower East Side of New York, has released part two of their t-shirts from their Spring '08 collection. Three different styles have been released including the Official tee, the 158 tee and the Yall tee. All three styles feature the number 158 which refers to the address of Alife Rivington Club. Available now for $40 USD. Alife Rivington Club158 Rivington StreetNew York City, NY

Alife Rivington Club, the sneaker boutique on the Lower East Side of New York, carries some of the most sought after and limited sneakers. The store has released some in-store t-shirts for their Spring 2008 collection. Three styles are available each coming in three colorways. Alife Rivington Club 158 Rivington St. Lower East Side New York Tel: 212-375-8128

The New York brand Alife has updated their website with a picture of a Hersey like Alife Chocolate Bar. We don't think Alife will actually be making their own Chocolate but this is an interesting design. Perhaps a preview of a future t-shirts? Gues we'll have to wait and see. Source: Ctothejl

Alife, a New York based brand, has been considered one of the more respected streetwear brands in the industry. Because of this, Alife has had the opportunity to work with many sneaker companies including Asics. After last year's collaboration on the Gel Lyte, they're at it again and will be releasing this upcoming sneaker. Unfortunately no news of when they will be released. Source: m@$ter via The Clones

The New York brand Alife has just dropped some new t-shirts from their Spring collection including the Scratch tee, the Scrawl tee, the Block tee, the Crack tee, the Dawn Til Dusk tee, the Dr. Revolt tee, the LeGOOGLE tee, the Voodoo tee and the Alife Inc. long sleeve tee. All new items are available now at all Alife stores.

From lawsuits with Vans, to big time collaborations with sporting giants, Alife's knowledge with sneakers runs deep translating into sneaker success. Their very own collection of footwear incorporates solid design themes, the use of interesting materials and re-inspired classics. Some of their latest releases have hit Motive807 such as the Parachute Everybody Mid, Soda Pack Everybody Hi, Public Outrage and Wallabee-esque Kennedy Hi. Check your local Alife dealer for availability.

Alife has just released a new pair of sneakers, the Alife Everybody Mid Premium. The Everybody Mid's feature embossed full grain leather and comes in three colorways - black, red, and white. Available exclusively at twelve locations in the States which include Alife NYC, Alife LA, Bodega (Boston), Packers (Teaneck & Jersey City), Within (Philadelphia), Commonwealth (Virginia Beach & Washington D.C.), Wish (Atlanta), Premium Goods (Houston), Motive 807 (Austin), and HUF (San Francisco.