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Jadakiss x ALIFE Project Teaser

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New York streetwear brand ALIFE recently returned to the spotlight after a brief hiatus. With that, we sat down with Pretty Puke and learned about his creative direction on the Spring 2013 campaign which took the New York streets. To further promote...

Exploring the Work of Pretty Puke and the 2013 ALIFE Spring Campaign

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Furthering our coverage of ALIFE’s long overdue relaunch, HBTV links with the creative collective’s recent collaborator Miller Rodriguez – known as P//RETTY PUKE to the art world – for an introspective video feature on the young photographer and his...

ALIFE 4/20 Blunted Bubble Logo Tee

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Though only recently relaunched, ALIFE isn’t about to let everyone else have the fun this 4/20. To celebrate this year’s Earth Day, ALIFE has worked up this 4/20 Blunted Bubble Logo Tee. A creative ode to the greener pursuits of 4/20, thi...

ALIFE 2013 Spring T-Shirt Collection

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Following the reopening of its New York Rivington Street flagship store – discreetly tucked away in the Lower East Side – ALIFE presents the first pieces for its comeback, starting with a graphic-heavy T-shirt collection. Employing its up...

ALIFE 2013 Grand Reopening

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Following several years of hiatus, New York lifestyle brand ALIFE announces the re-opening of its Alife Rivington Club shop located at 158 Rivington St. Famous for its rare and freshly released selections of kicks, as well as notoriously eluding your...

The Return of Alife Set for April 2013

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After several years of quiet times, New York streetwear institution Alife is in the midst of relaunching next month. Joining forces with artist P//RETTY P U K E through some visual appropriations, Alife’s return comes hot on the heels of a stro...

Maybach Music Group Pop-Up @ Alife NYC Recap

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In conjunction with the release of its second compilation album, Self Made Vol. 2, the Maybach Music Group held a special event at Alife New York this past Tuesday. Sponsored by Ciroc and Reebok, the Pop-Up Shop saw the release of exclusive MMG appar...

Alife x Starter “New York Knicks Home Opener” Snapback Cap

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New York City multi-disciplinary label Alife has partnered with Starter sportswear to commemorate the New York Knicks’ 2012 run at the NBA playoffs. The snapbacks are available in Black and Sanitation Green, and feature New York City’s fl...

Alife x HIDDEN CHAMPION 2011 Fall/Winter ‘Good for you!’ Book

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The fourth installment of the ongoing print collaboration between Alife and HIDDEN CHAMPION arrives in the form of the Good for you! book for Fall/Winter 2011. Taking a much simpler approach compared to its past publications, the forthcoming book con...

Alife 2011 Fall Footwear Collection

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Alife readies its 2011 Fall Footwear Collection, one that boasts premium construction to go along with quality leather materials. With eight different models offered, Alife has allowed for enough options and colors to meet any sneaker wearer’s...