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Air Jordan VII White/Orion Blue

March 2011 welcomes a new colorway in the Air Jordan VII. A new take on the classic, the shoes feature an all-new color scheme with white leather uppers and Orion Blue/infrared highlights alongside with black outsoles. A release is set for March...

Air Jordan 1 Phat Low Cool Grey/White

A new colorway has just been added to the Air Jordan 1 Phat Low series. Maintaining its casual aesthetic, the sneaker is now available in a Cool Grey/white color combination that features a tonal grey nubuck upper with perforated toe box and a gr...

Jordan 2011 CMFT Viz Air 11 Cool Grey

Jordan Brand offers up another colorway in its popular CMFT Viz Air 11 for Spring 2011. The kicks take on a leather upper with mesh paneling and follow a cool grey colorway that’s become iconic in the JB archive. This particular color schem...

Air Jordan V Bin 23 – A Closer Look

It’s not often that the consumer directly impacts the key design choices for Jordan releases, but that was the case with the upcoming release of the Bin 23 Air Jordan V Retro. In a discussion with members of the footwear team, friend of the brand...

Jordan Brand “Dominate Another Day: Rocket Shoes”

Depending on the angle, Jordan Brand and its subsequent creative partners have always been able to switch effortlessly between serious cinematic masterpieces as well as comical and light-hearted commercials. The “Dominate Another Day: Rocke...

Air Jordan 2011 Black/Black

Jordan Brand offers us a sneak peek into another colorway of the Air Jordan 2011, a version previously worn by Dwyane Wade a few days back. The kicks feature somewhat of a different look from previous colorways with black patent leather adding a...

Air Jordan 2011 “Year of the Rabbit”

In the quest to continue the 26 year tradition started with the Air Jordan I, Jordan Brand aspired to once again introduce a product that would change the face of the basketball footwear industry. The Air Jordan 2011 is the first performance bask...

Air Jordan XI “Concord” Retro Confirmed

Following endless speculation throughout the past few months, it looks the the AJ XI “Concord” will finally see a second retro in 2011. The shoes are set for a release in the latter part of the year, more than likely around the same t...

Dominate Another Day: Air Jordan 2011

The ongoing “Dominate Another Day” series continues with this latest video. This episode allows “Specialist H” (Kevin Hart) to introduce the world’s first interchangeable midsole that comes with the Air Jordan 2011. The technology allows th...

Jordan 2011 Spring V.2 Grown

Continuing our Jordan coverage for Spring 2011, we take a look into a new colorway in the brand’s lifestyle V.2 Grown. The shoes play off the V.2′s minimalist aesthetic with a sleek black patent leather upper complimented with white m...

Air Jordan XIII Retro “Playoffs”

The XIII sees another retro in 2011 as Jordan Brand unveils official imagery of the “Playoff” colorway in one of Michael Jordan’s most popular signature designs to date. Maintaining mostly all of the features from the original,...

Air Jordan 2011

Following a brief preview back in mid-December, Jordan Brand officially unveils imagery of the Air Jordan 2011. Running with the sleek theme we’ve seen throughout the past few releases, the 2011 features more of a minimalist, performance-ge...

Air Jordan V BIN 23

The Air Jordan V is the latest model to be inducted into the BIN 23 series. For those unfamiliar, the BIN 23 series was introduced last year, occasionally selecting a revered model from the iconic Jordan archive and reworking it with premium deta...

Jordan V.2 Grown Black/Violet

Primitive takes stock of this new release from Jordan Brand. Initially previewed during the close of 2010, the brand’s lifestyle-geared V.2 Grown was given a colorful treatment to contrast past releases that focused on earth tone colorways....

Air Jordan 3 White/Cement Grey – A Closer Look

Following a preview back in December, we now take a closer look into the upcoming retro version of Jordan Brand’s iconic Air Jordan 3 in the highly popular white/cement grey colorway. Set to release this Saturday, the shoes kick off another...