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A First Look at Another Air Jordan XX9 “Why Not?”

After first revealing a special Oklahoma City Thunder edition of the new Air Jordan XX9, we get a further look at a more minimalist edition of the shoe. Featuring a similar Flightweave upper, the shoe retains the same icy outsole but opts for an all-...

A First Look at the Air Jordan XX9 “Why Not?”

As seen on the feet of superstar point guard Russell Westbrook during his triple-double performance in a Game 7 win against the Memphis Grizzlies, we bring a closer look at the Air Jordan XX9 “Why Not?”. Sporting the Thunder’s home colorway, its Flig...

FastCompany Explores the Innovation Behind the Air Jordan XX9

Starting from the very first model, Jordan products have always been at the forefront of innovation. Like the great player from which the products draw their name, it seems Jordan Brand performance models have only gotten better over time. This is un...

Tailored for Flight: Air Jordan XX9 New York Event Recap

Today marks the official reveal of the latest drop from Jordan Brand, the Air Jordan XX9. Throughout the summit, the focus was clearly on the sneaker’s latest innovation technology: the use of “Flight Weave” and “Flight Plate....

Jordan Brand Unveils the Air Jordan XX9

Coming this fall from Jordan Brand is the 29th installment of the flagship Air Jordan franchise: the Air Jordan XX9. Building on the brand’s storied history of pioneering innovation and premium craftsmanship, the XX9 boasts two revolutionary te...