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Air Jordan 2012: Tom Luedecke and Tinker Hatfield

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This week Jordan Brand invited us out to New York for the official launch of its Air Jordan 2012 flagship model. A welcomed opportunity, the occasion allowed us to highlight various facets of the design process between the collaborative effort of Sen...

Air Jordan 2012 Sketches

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This week marked the official unveiling of the Air Jordan 2012. The 27th iteration of the storied Air Jordan signature shoe line brought a further background story to it courtesy of several early conceptual drawings shared by the design team. At the...

Air Jordan 2012

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The Air Jordan 2012 marks the 27th shoe in the Air Jordan franchise. This year’s model builds off of the Air Jordan 2011′s two midsole modular system by featuring two interchangeable inner sleeves and three interchangeable midsoles for pe...

Nike “Year of the Dragon” Collection

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Nike introduces a full-fledged dragon-inspired collection as part of the 2012 “Year of the Dragon” celebrations. Taking place over both performance and lifestyle connotations, the four-shoe collection includes the Air Force 1 Low Supreme,...

Nike “Year of the Dragon” Pack Preview

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Unlike many of its ancient civilization counterparts, China looks to the dragon as a symbol of power over natural forces, providing strength and good luck to its people. As the Chinese New Year steadily approaches, Nike looks to channel this likeness...

Air Jordan 2012 Preview

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In continuing the evolution of the Air Jordan 2011, we now take a quick look at the follow-up Jordan model. The Air Jordan 2012 has intricately implemented somewhat of a dress shoe technique, as you will notice the addition of brogue-like perforation...