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adidas Originals: All Originals Represent in Tokyo

As a part of its “All Originals Represent” campaign, adidas Originals recently linked Manchester United midfielder and Japanese international Shinji Kagawa with modern beatboxing star and Osaka native AFRA in Tokyo. The short video sees K...

AFRA: Beatboxing in Tokyo

Finding inspiration within the Hip-Hop dominated 90′s New York City music scene, Kazunori Kumagai learned from the best, mimicking the styles of beatbox icons through his love for Hip-Hop. We catch up with the Japanese human beatbox himself.

HYPEBEAST TV: Afra x adidas Originals Trailer

Our resident and talented filmmaker Daniel Ahn recently made the trip across the pond as he took a look into the life of Japanese beat-boxer Afra. One of the main components of adidas Originals’ 60th anniversary campaign, the artist has rec...

adidas Originals – DMC & Afra “My adidas”

During adidas Originals’ recent house party campaign, the event brought together a number of notable adidas-affiliated personalities. Among the attendees to various parties held around the world were athletes, musicians and notable contribu...