October 28, 2009

Jordan Brand Break to Build Commercial

Jordan Brand drops its latest commercial "Break to Build". With one of the strongest rosters of professional athletes on board, the video highlights the difficulties one must face behind the scenes to get to that next level in performance and achievement. more

October 9, 2009

McQ / Alexander McQueen 2009 Fall/Winter Ad

An interesting ad has surfaced for the upcoming collection from Alexander McQueen's McQ designer line. The ad for fall/winter 2009 combines distinct imagery that has become synonymous with the fashion designer. Source: Quote Que Quote more

September 7, 2009

Scribe “Mundo De Papel” Commercial by CRU DE LADIES

In an advertisement spot by CRU DE LADIES for the agency BBDO Mexico, the creatives put together an impressive package in promotion of Scribe notebooks. The "Mundo De Papel" spot envisions a world where all material objects are made of paper as we follow the main character through an average ... more

September 5, 2009

Sasha Grey for Forfex Ad Campaign (NSFW)

Italian footwear brand Forfex has annouced its upcoming international ad campaign with the (in)famous porn actress Sasha Grey. The actress, shot by Lele Saveri in Los Angeles at Freshjive's warehouse, will grace the following magazines including Vice Italy, i-D, The New Order, WAD, Streetwear Today, and Nero Magazine as of ... more

September 4, 2009

Kate Moss for Yves Saint Laurent Parisienne

Celebrating the launch of their perfume, Parisienne, Yves Saint Laurent look towards the famous Kate Moss for their new commercial campaign. The short features Moss in another cinematic piece from the iconic Parisian fashion house. Check it out! more

August 28, 2009

Nike Football “Fast is Never Enough” with Theo Walcott

Whilst Nike's basketball division has taken a more light-hearted approach through it's promotional campaigns, Nike Football takes a more serious route as seen in this latest "Fast is Never Enough" spot featuring Arsenal's wunderkid, Theo Walcott. While Walcott is known for his blistering pace, an insatiable desire to become a ... more

August 22, 2009

Nike Basketball The Hyperizers – A Closer Look

Nike Basketball gives us a glimpse into the behind the scenes of the recently featured Hyperizers - Don't Criticize (Hyperize) music video involving a series of prolific NBA stars. The Hyperizers group includes “Fog Raw” (aka Mo Williams), “Ice-O” (Rashard Lewis), “Chief Blocka” (Andre Iguodala) and “Velvet Hoop” (Kevin Durant). more

August 7, 2009

Hyperizers – Don’t Criticize (Hyperize)

In conjunction with one of Nike Basketball's marquee performance models the Hyperize, Nike Basketball release the following spoof music video. Featuring the Hyperizers comprised of "Fog Raw" (aka Mo Williams), "Ice-O" (Rashard Lewis), "Chief Blocka" (Andre Iguodala) and "Velvet Hoop" (Kevin Durant), the Don't Criticize (Hyperize) track is yet another ... more

July 27, 2009

Gatorade Limited Edition Jordan Series Commercial

Not that long ago, Gatorade embarked on the creation of a commermetiave commercial marking Michael Jordan's induction into the Basketball Hall of Fame. Taking place at a secret location, the culmination of 14,641 Gatorade bottles and the Gatorade Limited Edition Jordan Series Commercial are seen here. A behind the scenes ... more

June 26, 2009

Ryan McGinley for Wrangler Ad Campaign

Recently winning the grand prize at Cannes for their ad campaign alongside American photographer Ryan McGinley, Fred & Farid present a closer look into their winning project. Entitled "We Are Animals", the campaign cleverly lives up to its name with stunning photography in a great outdoors setting. more