#adidasunderground

Amidst the London 2012 Olympics that recently concluded, the crew from adidas set the tone for a decidedly different series of events for the two-week duration. The concept was simple: create an environment and space that had the ability to transform...

While London celebrated the closing of the 2012 Olympic Games and the reunion of the Spice Girls in a big way last night, #adidasundeground honored the final chapter of their two-week-spanning event series quite in style quite as well. Titled Running...

The grime movement in the UK is one serious matter. Taking its roots from UK garage and drum ‘n’ bass, the reggae sound system culture, grime has been pulsating the beat of the British urban scene for since the early 2000s. Understanding...

#adidasunderground put together a multi-sensual experience for its guests in Shoreditch, London last night, as internationally renowned DJ, producer, and record label owner François Kevorkian graced the 1s and 2s. Catering the crowd with a fine selec...

As the 2012 Olympics are enjoying the attention of global media, and everyone expecting an intense showdown between Brazil and Mexico on Sunday’s soccer finals of the games, #adidasunderground partnered with London publication The Green Soccer...

After the last two events from #adidasunderground festivities celebrated music with the help of illustrious folks like The Stone Roses, Factory Floor and more, the attention of last night’s gathering moved to the sublime art of graffiti. Arts-b...

It was a truly memorable night of British rock. Hands down the most epic of the nights thus far at the ongoing #adidasunderground venue in Shoreditch, London, a surprise invite-only concert welcomed iconic Manchester band, The Stone Roses to its stag...

Continuing with its music-centered modus from the past few nights, #adidasunderground welcomed London-based band, Factory Floor, to its stage last night for a special live performance. The private event ushered in patrons to the expansive space which...

Last night in the Shoreditch area of London, the transformed #adidasunderground space played host to arguably one of the most energetic and talked about events thus far in its ongoing resume of events. The space showcased an incredibly immersive and...

Heavy bass, check. Smoke machines, check. Multi-projector visual experience,check. The stage was set last night perfectly as the doors opened at Shoreditch’s #adidasunderground for a special Volt Magazine Party. A scene that would make any pass...

After taking a look into the first day of the ongoing #adidasunderground festivities here in the Shoreditch area of London, the second night played host to a special viewing of filmmaker Sam Blair’s celebrated, Personal Best. Having taken a loo...

As droves of tourists and travelers begin to descend on London for the 2012 Olympics, a decidedly different route is being taken by adidas that offers something for those who perhaps are locals or are just in search of something a bit more organic. L...