adidas 2012 FANATIC Tournament Recap

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This past Saturday New York City’s Chelsea Waterside Park was home to the 11th annual FANATIC Tournament from adidas. Featuring 20 teams and more than 1,000 fans from around the city, the event included spins from DJ Neil Armstrong alongside BB...

adidas adiPure Natural Running Shoe Collection

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adidas has furthered its entry into the minimalist running footwear market with the introduction of its adiPure range. Expanding on the technology, the brand has released a Natural Running Shoe collection meant to offer options for beginners as well...

adidas SLVR 2012 Fall/Winter Footwear

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Newly available from adidas and its unique SLVR line are the latest footwear offerings for Fall/Winter 2012. Featuring new colorways of the lightweight S-M-L Concept runner, the line also boasts modern interpretations of the classic brogue and desert...

adidas Originals by Jeremy Scott 2012 Fall/Winter Video Lookbook

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Ahead of its release later this year, Jeremy Scott and adidas Originals present a video look at their collaborative line for Fall/Winter 2012. Shot by famed director Nabil Elderkin, the video spotlights a slew of pieces from the upcoming apparel and...

adidas Originals 2012 Fall Basket Profi OG

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Revived for the first time in 40 years, adidas Originals presents a trio of new colors for the Basket Profi OG. Introduced in 1969 as a core model for on-the-court wear, the rebirth sees the high-top dressed in suede in either university red, craft g...

adidas Football: UEFA Euro 2012 Slow-Motion Fan Reactions

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The UEFA Euro 2012 Cup is now over, yet adidas Football gives us this video that pays homage to arguably the most important part of the great game: the fans. The video takes us from start to finish of the final match in Kiev, Ukraine, starting with t...

Ransom by adidas Originals 2012 Fall/Winter Military Trail Runner Video

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Supporting its latest footwear release the 2012 fall/winter Military Trail Runner, Ransom by adidas Originals introduces a short film to augment the silhouette launch. Coinciding with the aesthetics and function of the outdoor-inspired shoe, the vide...

adidas Golf 2012 Samba “Majors” Collection

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When it made landfall back in the 1950s, the original adidas Samba was a soccer trainer designed for cold or frozen pitches, but its unique traction on hard surfaces also made it a natural choice for indoor soccer. Over 60 years later, adidas is brea...

Jeremy Scott x adidas Originals for V Magazine Behind-the-Scenes Video

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Appearing in the latest Spanish-language issue from the publication, V Magazine presents a behind-the-scenes video look at the issue’s photoshoot with designer Jeremy Scott’s most recent pieces for adidas Originals. Shot by Tim Zaragoza w...

Opening Ceremony x adidas Originals 2013 Spring/Summer Preview

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First premiered during Berlin Fashion Week, Opening Ceremony and adidas Originals showcase a preview of their Spring/Summer 2013 collection of stylish footwear and apparel. Playing off a strong, athletic theme drawn from the world of running and tenn...

adidas & VICE present Danny Brown: Hybrid Talk

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Noting that hip-hop is in a phase where people pine for it to be “experimented” with, Danny Brown opens up in this revealing three-part series Hybrid Talk from adidas and VICE. Sensing that the normally reserved musical consumers are sudd...

Bread & Butter: adidas Originals by Jeremy Scott 2013 Spring/Summer Collection Preview

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Amicable partners Jeremy Scott and adidas Originals recently presented a renewed collaborative effort for 2013 spring/summer at Bread & Butter in Berlin. As expected, a truly novel and fresh selection of items have been appointed by Scott, never...

adidas Originals Campus II A-B-C Mart Exclusive

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As part of a fall release from adidas Originals, the footwear label presents the Campus II in an A-B-C Mart exclusive colorway. Featuring a simple base, the Campus II has been adorned with stylized leopard print on the rear tab along with a classic t...

Bread & Butter: adidas Originals by Jeremy Scott 2013 Spring/Summer JS Bear Preview

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Among the many new products and collections on display at Bread & Butter Berlin, a few releases have been arriving today from the adidas Originals and Jeremy Scott camp. Adding a new version to its celebrated JS Bear, adidas Originals by Jer...

Bread & Butter: adidas Originals by Jeremy Scott 2013 Spring/Summer JS Poodle Preview

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Showing no signs of shying away from his affinity for animal-laden footwear designs, the latest from the adidas Originals by Jeremy Scott sees a new “JS Poodle” iteration for Spring/Summer 2013. Living up to its predecessors, the pair is...