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Kanye West Shares an Alternate Version of adidas’s “The Wake Up Call” World Cup Commercial

EntertainmentComments ⋅ Jun 13, 2014
The web goes wild for Kanye West snippets, signified by $500 (unverified) clip purchases and previously with a new commercial courtesy of adidas Football. As the three-striped brand continues to whet appetites for both the World Cup and ‘YeR...

No Half Measures: How adidas is Gearing Up for the 2014 World Cup

StyleComments ⋅ Jun 13, 2014
“The FIFA World Cup is the biggest sporting stage on earth, and an intensely competitive tournament that can turn even the most disinterested fan into a face-painting, flag-waving football junkie.” The following originally appear...

A Closer Look at the adidas adizero Prime BOOST Black/Red

StyleComments ⋅ Jun 13, 2014
After an initial look earlier in the week, here we finally get a true eyeful of adidas’s lightweight summer runner – the adizero Prime BOOST. The sneaker, executed in a neat racing-style colorway, features a full black and white knit mesh upper...

Marvel x adidas “The Amazing Spider-Man 2″ Boost Pack

StyleComments ⋅ Jun 13, 2014
Marvel and adidas have teamed up on an electrifying two-pack of footwear to celebrate The Amazing Spider-Man 2. Consisting of an adizero Prime Boost and Energy Boost, the pack takes its inspiration from the protagonist and antagonist of the film: Spi...

Captain Tsubasa x adidas “Battlefield” Exhibition Recap

StyleComments ⋅ Jun 13, 2014
With Nike showcasing its giant football figures at Harbour City, adidas is also getting in on the action with its launch of an interactive World Cup exhibition and experience zone. Titled adidas Battlefield and currently on show at Hysan Place and Le...

adidas Originals SL Loop Runner

StyleComments ⋅ Jun 11, 2014
Taking cues from the SL 72 “podium shoe” of the 1972 Summer Olympic Games in Munich, adidas Originals presents the SL Loop Runner. Boasting a modern take on a lightweight upper, the kicks don a sculpted concave midsole along with a classi...

Y-3 2014 Fall Hayex Low Black/Red/Camo

StyleComments ⋅ Jun 11, 2014
After getting a look at the upcoming Y-3 Hayex Low in a vibrant multicolored look, we’ve now got a more restrained colorway of the new silhouette coming our way. Set to drop later this year alongside the rest of the Hayex lineup, this black, re...

adidas adizero Prime BOOST Black/Red

StyleComments ⋅ Jun 11, 2014
After previewing initial designs late last year, adidas has now debuted the adizero Prime BOOST. The performance running shoe features a lightweight black, white and red knit upper with no-sew Three Stripes branding. Differing somewhat from the initi...

adidas Pure Boost “Battle”

StyleComments ⋅ Jun 9, 2014
As the 2014 FIFA World Cup gets set to get underway, adidas takes cues from its commemorative “Battle” Pack of cleats – and corresponding set of off-pitch footwear – for a special edition of the brand new Pure Boost. Like its...

adidas Soccer “House Match” Commercial

LifestyleComments ⋅ Jun 8, 2014
David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura sitting around playing video games sounds like the beginning of a sophomoric soccer joke. Alas, it’s actually the stage set by adidas in their new commercial ahead of the World Cup gam...

Wish x adidas Originals Teaser

StyleComments ⋅ Jun 6, 2014
Continuing adidas’ strong showing this summer, adidas Originals and Wish have announced an upcoming collaboration for later in the summer. At this point all we’ve got is this money-themed trailer so whether this will be a single shoe or a...

adidas Unveils adiPower Pre-Cooling Concept for the 2014 FIFA World Cup

LifestyleComments ⋅ Jun 5, 2014
When the likes of Spain, Germany, Argentina and Colombia take the pitch in Brazil later this month, their players will have a leg up on the oppressive summer heat thanks to a brand new adiPower pre-cooling concept from adidas. Designed to help the wo...

Y-3 2014 Fall Hayex High “Zebra”

StyleComments ⋅ Jun 5, 2014
Dropping this fall alongside the colorful Hayex Low is a stripe-covered high-top version of the silhouette from Yohji Yamamoto and adidas. Featuring premium leather construction, the kicks include details like a sneaker-esque sole, metal boot grommet...

adidas Crazy 2 “Power Purple”

StyleComments ⋅ Jun 4, 2014
Building on a plethora of Crazy 8 releases over the past year, Kobe Bryant’s signature KB8 II makes its long-awaited return from the adidas archives in its original “Power Purple” colorway. Rechristened as the Crazy 2 and returning...

Y-3 Qasa High Olive/Khaki

StyleComments ⋅ Jun 4, 2014
We’ve already seen the Y-3 Qasa High in several monochromatic looks but in addition to those, Y-3 has also worked up this earthy olive/khaki colorway. Part of the label’s Fall/Winter 2014 footwear collection, this upcoming release sees th...