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Lionel Messi x adidas f50 miCoach “FIFA Ballon D’Or”

adidas celebrates Messi’s third consecutive FIFA Ballon D’Or with a special edition F50 adiZero in stunning gold. The three outer stripes list the years of his award, while the inner side of the boot proudly reads “FIFA Ballon d’Or player...

adidas f50 miCoach A Closer Look

Back in September, adidas unveiled its boldest soccer project yet with the release of the adidas f50 miCoach. The f50 itself (especially in its leather version) had been extremely well-received in most recent iterations and up until recently, held th...

adidas f50 miCoach

The realm of sports and technology have been increasingly convergent in recent years. Whether it’s tracking workouts via your smartphone or Nike’s original Apple partnership to motivate runners, the relationship will surely continue onwar...