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adidas Introduces the 3.5 oz adizero F50 Boot

adidas’s impossibly light, next-generation adizero F50 boot was unveiled at the UEFA Champions Festival as a prototype weighing just 99 grams (3.5 oz.) The first football boot to dip below 100 grams, the new F50 also outweighs its predecessor b...

adidas f50 miCoach A Closer Look

Back in September, adidas unveiled its boldest soccer project yet with the release of the adidas f50 miCoach. The f50 itself (especially in its leather version) had been extremely well-received in most recent iterations and up until recently, held th...

adidas f50 miCoach

The realm of sports and technology have been increasingly convergent in recent years. Whether it’s tracking workouts via your smartphone or Nike’s original Apple partnership to motivate runners, the relationship will surely continue onwar...

The Making of the adidas F50 adizero

Arguably the number one factor in “arms race” for football boots, footwear weight has been a hot topic the last decade or so. adidas look to take the next step in re-formulating a lightweight product as their F50 line welcomes the add...