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adidas Running Debuts the New Energy Boost 2.0

adidas has revealed the successor to its groundbreaking Energy Boost running silhouette: the Energy Boost 2.0. Focusing on an improved look and feel to the shoe, the new runner features a stretch mesh upper which offers a second skin-like fit while r...

Marvel x adidas “The Amazing Spider-Man 2″ Boost Pack

Marvel and adidas have teamed up on an electrifying two-pack of footwear to celebrate The Amazing Spider-Man 2. Consisting of an adizero Prime Boost and Energy Boost, the pack takes its inspiration from the protagonist and antagonist of the film: Spi...

adidas Running “Impact Camo” Pack featuring the Energy BOOST and adizero Prime SP

Despite the recent launch of adidas Running’s Springblade, this year’s other marquee release the Energy BOOST has been a big player for the respected German sportswear brand. To commemorate the upcoming IAAF World Championships in Moscow,...

adidas Energy BOOST “Vivid Red”

adidas’s revolutionary new Energy BOOST is dropping in a new spring-appropriate red-based colorway. The flexible textile techfit comes in red with black synthetic overlays for support with neon accents and silver strips for a pop of color. The...

Discussing BOOST Technology with adidas

We were left much intrigued after adidas teased up with its initial BOOST video — a video showcasing the newly developed material’s immense characteristic for energy return, all the while insisting that it would ‘change ru...

adidas Running Showcases the Energy BOOST

Approximately 24 hours after unveiling their game-changing BOOST technology to the world, adidas showcases the first shoe to come equipped with the unique advancement: the Energy BOOST. With the features summarized in a dramatically informative comme...