Adicup
adiCup 2010 Japan Pack: Houyhnhnm x Masterpiece Sounds
With adiCup 2010 kicking off this past weekend, we continue our coverage of the campaign as the Japanese leg of adiCup sees the pairing of web magazine Houyhnhnm and musical collective Masterpiece Sounds - the Sound System of realmadHECTIC- who take the classic French jersey...
Tour De Maestro – NYC
Levi Maestro's most recent stop takes him to New York City for a slew of activities. On the list of stops are Complex Magazine headquarters, a preview of the Three Days in Paris photo exhibition at Milk Studios by Philip Andelman and finally an extensive recap of the New...
Hypebeast & adidas: adiCup 2010 Tokyo Contest
With the New York City leg of this year's adiCup officially wrapped up, we move on to the next participating city: Tokyo. This year’s competition will feature a slew of competing teams, each playing a tournament in their hometown. Participating cities include New York,...
adiCup 2010 New York City Recap
This past Saturday marked the inaugural kick-off to the multi-city adiCup competition. The event featured a number of New York City-based teams from within the industry battling out to lay claim to the adiCup 2010 New York City leg as well as play their way into the eventual...
Hypebeast & adidas: adiCup 2010 NYC Contest
The 2010 adiCup prepares to kick off on May 22nd in New York City. This year's competition will feature a slew of competing teams, each playing a tournament in their hometown. Participating cities include New York, London, Tokyo, Berlin, and Herzogenaurach. In celebration of...
adiCup 2010 New York City Pack: Arkitip x UNDFTD
adiCup 2010 will launch this weekend in New York as this year's tournament is extra special as it coincides with the 2010 World Cup in South Africa. As part of the festivities, a commemorative pack was created involving Arkitip and UNDFTD which will be an ongoing trend...
adiCup 3
In what many consider the world's most important cup championship after Euro 2008, the adiCup 3 is set to kick-off this Saturday, July 12th in Santa Monica. The industry affair presents a great opportunity to bring together people for a day of fun and football with food...
