adiCup New York 2011 Recap

EventsComments ⋅ Jul 11, 2011
A concept that began in 2010 in a ramp-up to the 2010 World Cup, the adiCup once again took place this past weekend in New York City. In a city that is quickly emerging as a hotbed of soccer-related events and activities (including the current pl...

adiCup 2011

EventsComments ⋅ Jul 2, 2011
After a successful session last year, adiCup announces its 2011 event in New York City. The event will take place at Chelsea Waterside Park on July 9 and will include not only soccer but also a BBQ, drinks and music by DJ Neil Armstrong. Check th...

adidas Originals adiCup 2010 Final Recap

EventsComments ⋅ Jun 30, 2010
adidas Originals capped off a succesful adiCup 2010 campaign as the final game saw Germany’s Anderas Muehe and Japan’s C.A. Tokyo square off. The match would took place at adidas’ headquarters in Herzogenaurach. The eventual win...

HYPEBEAST & adidas: adiCup 2010 Herzogenaurach Contest

EventsComments ⋅ Jun 25, 2010
With the New York City, Tokyo, Berlin, and London legs of this year’s adiCup officially wrapped up, we move on to the next participating city: Herzogenaurach. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one Her...

adiCup 2010 Herzo Pack: adidas x 46664

StyleComments ⋅ Jun 22, 2010
The final product group in the pack is a design collaboration between adidas and Nelson Mandela’s charity group 46664 to honour the role of South Africa as the World Cup host from June this year. The final pack features a jersey, Votary shoes, ba...

adiCup 2010 London Recap

EventsComments ⋅ Jun 21, 2010
A strong crowd of close a thousand people were on hand for this year’s adiCup London leg. With typical unpredictable British weather, the final featured a meeting between the British Fashion Council and Metalheadz United. United ran out win...

The Girls of adiCup 2010

StyleComments ⋅ Jun 16, 2010
With adiCup London fast approaching this weekend, Exit Magazine, the creative partner for the event, have released a mini-catalog showcasing just exactly how good it’s possible for the regional adidas Consortium to look. The catalog feature...

HYPEBEAST & adidas: adiCup 2010 London Contest

EventsComments ⋅ Jun 14, 2010
With the New York City, Tokyo, and Berlin legs of this year’s adiCup officially wrapped up, we move on to the next participating city: London. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one London adiCup pack...

adiCup 2010 Berlin Recap

EventsComments ⋅ Jun 8, 2010
The German round of the ongoing adiCup was held recently at Wrangelstr, Berlin. After a slice of controversy, ANDREAS MÜHE were declared the winners ahead of 361 WILLEMSBURG and Bar 25 in front of over 1000 people. Perfect weather was enjoyed by...

adiCup 2010 London Pack: adidas No6 x Exit Magazine

StyleComments ⋅ Jun 7, 2010
Teaming up for the UK adiCup 2010 pack is Exit Magazine and the adidas No6 store, who took inspiration from patterns on the historical jerseys from the USSR and Holland, imbuing it with light blue. The shoes included in the pack, the Votary are a...

adiCup 2010 Berlin Video

CultureComments ⋅ Jun 7, 2010
Izem offers a peek into the Berlin leg of this years adiCup, which seemed like a good day of fun for all of those involved. Featured were various regional teams, all competing to win the champions crown in this annual tournament by adidas, made e...

HYPEBEAST & adidas: adiCup 2010 Berlin Contest

EventsComments ⋅ Jun 4, 2010
With the New York City and Tokyo legs of this year’s adiCup officially wrapped up, we move on to the next participating city: Berlin. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one lucky Berlin adiCup pack. Th...

Tour De Maestro – Tokyo

CultureComments ⋅ Jun 4, 2010
In this video check out Maestro as he continues on his world tour in the spirit of this years 2010 World Cup, this leg stopping in Tokyo. First a quick conversation with Kazuki Kuraishi of Adidas ObyO, then off to adiCup to meet up with Daichi It...

adiCup 2010 Germany Pack: adidas No 74 x Highsnobiety

StyleComments ⋅ Jun 2, 2010
Following stops in New York and Tokyo, adidas keeps the ball rolling as they make their way towards Berlin for the start of adiCup 2010 Germany. This latest leg of the global competition will feature its own pack of goods, like the other cities,...

adiCup 2010 Tokyo Recap

EventsComments ⋅ Jun 1, 2010
Samurai Blue Park was the venue for the adiCup Tokyo last weekend and despite some challenging weather there was some fantastic football played over both days and over a thousand people came down to watch the action. Along with the high standard...