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adiCup New York 2011 Recap

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A concept that began in 2010 in a ramp-up to the 2010 World Cup, the adiCup once again took place this past weekend in New York City. In a city that is quickly emerging as a hotbed of soccer-related events and activities (including the current pl...

adiCup 2011

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After a successful session last year, adiCup announces its 2011 event in New York City. The event will take place at Chelsea Waterside Park on July 9 and will include not only soccer but also a BBQ, drinks and music by DJ Neil Armstrong. Check th...

adidas Originals adiCup 2010 Final Recap

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adidas Originals capped off a succesful adiCup 2010 campaign as the final game saw Germany’s Anderas Muehe and Japan’s C.A. Tokyo square off. The match would took place at adidas’ headquarters in Herzogenaurach. The eventual win...

HYPEBEAST & adidas: adiCup 2010 Herzogenaurach Contest

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With the New York City, Tokyo, Berlin, and London legs of this year’s adiCup officially wrapped up, we move on to the next participating city: Herzogenaurach. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one Her...

adiCup 2010 Herzo Pack: adidas x 46664

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The final product group in the pack is a design collaboration between adidas and Nelson Mandela’s charity group 46664 to honour the role of South Africa as the World Cup host from June this year. The final pack features a jersey, Votary shoes, ba...

adiCup 2010 London Recap

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A strong crowd of close a thousand people were on hand for this year’s adiCup London leg. With typical unpredictable British weather, the final featured a meeting between the British Fashion Council and Metalheadz United. United ran out win...

The Girls of adiCup 2010

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With adiCup London fast approaching this weekend, Exit Magazine, the creative partner for the event, have released a mini-catalog showcasing just exactly how good it’s possible for the regional adidas Consortium to look. The catalog feature...

HYPEBEAST & adidas: adiCup 2010 London Contest

EventsComments ⋅ 74 Views
With the New York City, Tokyo, and Berlin legs of this year’s adiCup officially wrapped up, we move on to the next participating city: London. In celebration of this year’s Adicup, we’re teaming up with adidas to give away one London adiCup pack...

adiCup 2010 Berlin Recap

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The German round of the ongoing adiCup was held recently at Wrangelstr, Berlin. After a slice of controversy, ANDREAS MÜHE were declared the winners ahead of 361 WILLEMSBURG and Bar 25 in front of over 1000 people. Perfect weather was enjoyed by...

adiCup 2010 London Pack: adidas No6 x Exit Magazine

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Teaming up for the UK adiCup 2010 pack is Exit Magazine and the adidas No6 store, who took inspiration from patterns on the historical jerseys from the USSR and Holland, imbuing it with light blue. The shoes included in the pack, the Votary are a...