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A Conversation with Errolson Hugh

EditorialComments ⋅ Jun 13, 2012
In 1994, partners Michaela Sachenbacher and Errolson Hugh birthed an independent design and consulting agency dubbed ACRONYM. With a focus on the unification of style and technology, the inventive duo began creating functional outerwear for Burton Sn...

Acronym Online Store Opening

StyleComments ⋅ Apr 5, 2012
German technical performance label Acronym has announced the opening of its online store. Placing style and technology as two vitally important facets of the brand, Acronym has proven itself as instrumental in pushing innovative apparel to new places...

Acronym Acronymjutsu 2012 Spring/Summer Video

StyleComments ⋅ Mar 6, 2012
Taking strides to further cement its niche within a realm where innovation and function are both critical elements, Acronym offers an alternative showing of its Spring/Summer 2012 collection that sees another combined production by co-founder Errolso...

Acronym 2012 Spring/Summer Collection

StyleComments ⋅ Mar 6, 2012
German technical performance brand Acronym has released an overview of their upcoming Spring/Summer 2012 collection. The brand is best recognized for their seamless blend of highly technical, yet stylish designs. They’ve regularly sourced tacti...

BEINGHUNTED: Acronym 2011 Fall/Winter Collection Interview with Errolson Hugh

StyleComments ⋅ Sep 29, 2011
As close associates with fellow Berlin-based technical brand, BEINGHUNTED secures an interview with Acronym founder, Errolson Hugh in regards to the latest Fall/Winter 2011 collection. The two friends speak candidly over arguably the world’s mo...

Acronym 2011 Fall/Winter “FW-1112″ Video

StyleComments ⋅ Sep 27, 2011
Acronym releases a new video for the Fall/Winter 2011 season, simple titled FW-1112. The three-minute piece features a customary appearance by brand designer Errolson Hugh as he breaks down some of the key innovations for this latest assortment of de...

Acronym Acronymjutsu Video

StyleComments ⋅ Mar 10, 2011
The flurry of Acronym videos continue as today we present yet another piece from the technical performance label. This latest spot continues the tag team production of Ken-Tonio Yamamoto and Errolson Hugh as Errolson himself demonstrates the many...

Acronym Set-1>4 Video

StyleComments ⋅ Mar 9, 2011
Following up yesterday’s impressive showing, Acronym returns with another video for Spring/Summer 2011, this time highlighting key product from the line. Like the previous spot, this piece was shot, edited and directed by Ken-Tonio Yamamoto...

Acronym “Lightest Fastest Deffest Baddest” Short Film

StyleComments ⋅ Mar 8, 2011
Acronym launches a new short film for the brand’s Spring/Summer 2011 season, produced in association with frequent collaborator Ken-Tonio Yamamoto. Following much of the same tech-centric approach, the piece highlights arguably the industry...

ACRONYM “SLIGHT RETURN” Video

StyleComments ⋅ Dec 13, 2010
ACRONYM creates a conceptual short film that captures the vision and dynamic nature of the brand. At the start, the video features a Lara Croft-esque figure outfitting herself with the classic anime Ninja Scroll playing in the background. She go...

Visions of Visionaries: Errolson Hugh

CultureComments ⋅ Nov 9, 2010
Acronym co-founder Errolson Hugh recently sat down with MADE to record this interview. For those unfamiliar with Acronym, they are a high quality label that specialises in outerwear and enjoys much success in Japan. Discussing a range of topics f...

Acronym 2010 Fall/Winter Jackets

StyleComments ⋅ Oct 13, 2010
Now available at both Firmament and their online presence The-Glade, this collection of jackets represent the central line within Acronym’s fall/winter collection for this year. Continuing to produce technically advanced outerwear, this line-up p...

Beauty & Youth x Acronym Collection

StyleComments ⋅ Oct 13, 2010
In a rare collaboration, Acronym create a small but concise collection for Japanese retailer Beauty & Youth. The two items include includes a hooded trench coat and a totebag. The trench coat features that same familiar future minimalism tha...

Acronym 2010 Fall/Winter Collection Video

StyleComments ⋅ Oct 10, 2010
Acronym introduces a new video for the brand’s 2010 Fall/Winter Collection. In usual Acronym form, the pieces within the lineup are introduced by designer Errolson Hugh who crafts another intriguing season of highly functional product. Enco...

Acronym 2010 Fall/Winter Trailers

StyleComments ⋅ Jul 11, 2010
Acronym present a couple of new trailers in anticipation of the brand’s upcoming collection for Fall/Winter 2010. As we’d expect from Acronym, the videos highlight technical features within the garments, demostrated by none other than...