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A Conversation with Errolson Hugh

EditorialComments ⋅ 5564 Views
In 1994, partners Michaela Sachenbacher and Errolson Hugh birthed an independent design and consulting agency dubbed ACRONYM. With a focus on the unification of style and technology, the inventive duo began creating functional outerwear for Burton Sn...

Acronym Online Store Opening

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German technical performance label Acronym has announced the opening of its online store. Placing style and technology as two vitally important facets of the brand, Acronym has proven itself as instrumental in pushing innovative apparel to new places...

Acronym Acronymjutsu 2012 Spring/Summer Video

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Taking strides to further cement its niche within a realm where innovation and function are both critical elements, Acronym offers an alternative showing of its Spring/Summer 2012 collection that sees another combined production by co-founder Errolso...

Acronym 2012 Spring/Summer Collection

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German technical performance brand Acronym has released an overview of their upcoming Spring/Summer 2012 collection. The brand is best recognized for their seamless blend of highly technical, yet stylish designs. They’ve regularly sourced tacti...

BEINGHUNTED: Acronym 2011 Fall/Winter Collection Interview with Errolson Hugh

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As close associates with fellow Berlin-based technical brand, BEINGHUNTED secures an interview with Acronym founder, Errolson Hugh in regards to the latest Fall/Winter 2011 collection. The two friends speak candidly over arguably the world’s mo...

Acronym 2011 Fall/Winter “FW-1112″ Video

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Acronym releases a new video for the Fall/Winter 2011 season, simple titled FW-1112. The three-minute piece features a customary appearance by brand designer Errolson Hugh as he breaks down some of the key innovations for this latest assortment of de...

Acronym Acronymjutsu Video

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The flurry of Acronym videos continue as today we present yet another piece from the technical performance label. This latest spot continues the tag team production of Ken-Tonio Yamamoto and Errolson Hugh as Errolson himself demonstrates the many...

Acronym Set-1>4 Video

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Following up yesterday’s impressive showing, Acronym returns with another video for Spring/Summer 2011, this time highlighting key product from the line. Like the previous spot, this piece was shot, edited and directed by Ken-Tonio Yamamoto...

Acronym “Lightest Fastest Deffest Baddest” Short Film

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Acronym launches a new short film for the brand’s Spring/Summer 2011 season, produced in association with frequent collaborator Ken-Tonio Yamamoto. Following much of the same tech-centric approach, the piece highlights arguably the industry...

ACRONYM “SLIGHT RETURN” Video

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ACRONYM creates a conceptual short film that captures the vision and dynamic nature of the brand. At the start, the video features a Lara Croft-esque figure outfitting herself with the classic anime Ninja Scroll playing in the background. She go...