ACRONYM “SLIGHT RETURN” Video
ACRONYM creates a conceptual short film that captures the vision and dynamic nature of the brand. At the start, the video features a Lara Croft-esque figure outfitting herself with the classic anime Ninja Scroll playing in the background. She go...
Visions of Visionaries: Errolson Hugh
Acronym co-founder Errolson Hugh recently sat down with MADE to record this interview. For those unfamiliar with Acronym, they are a high quality label that specialises in outerwear and enjoys much success in Japan. Discussing a range of topics f...
Acronym 2010 Fall/Winter Jackets
Now available at both Firmament and their online presence The-Glade, this collection of jackets represent the central line within Acronym’s fall/winter collection for this year. Continuing to produce technically advanced outerwear, this line-up p...
Beauty & Youth x Acronym Collection
In a rare collaboration, Acronym create a small but concise collection for Japanese retailer Beauty & Youth. The two items include includes a hooded trench coat and a totebag. The trench coat features that same familiar future minimalism tha...
Acronym 2010 Fall/Winter Collection Video
Acronym introduces a new video for the brand’s 2010 Fall/Winter Collection. In usual Acronym form, the pieces within the lineup are introduced by designer Errolson Hugh who crafts another intriguing season of highly functional product. Enco...
Acronym 2010 Fall/Winter Trailers
Acronym present a couple of new trailers in anticipation of the brand’s upcoming collection for Fall/Winter 2010. As we’d expect from Acronym, the videos highlight technical features within the garments, demostrated by none other than...
Acronym 2010 Spring/Summer Collection New Releases
Acronym’s Spring/Summer range for this year includes this set of cycling focused technical apparels. Using an all black, minimal design from high density woven cotton and synthetic fiber uppers, these military inspired garments have been cu...
Acronym 2010 Spring/Summer Collection S-J7/S-J14 Video
Acronym founder Errolson Hugh stars in this short film highlighting styles from the Acronym 2010 spring/summer collection. With a strong technical element as the basis of the collection, you gain a better understanding of the label’s approa...
Acronym 2010 Spring/Summer Collection
Always representing a highly-anticipated collection each season, Acronym’s 2010 spring/summer collection has hit select retailers. From modular bags of the highest order to technical apparel, the collection continues on the route with some...
Acronym x Nike Sneaker Preview
It seems like Acronym will be bringing its technical advancements to Nike with a couple of new designs in the brand’s classic Dunk Hi and Blazer models. So far only a small preview is seen, courtesy of Beinghunted, with a tonal color scheme...
Acronym 2009 Fall/Winter Collection
After hitting select retailers worldwide, Acronym offers a comprehensive look into their 2009-2010 fall/winter collection. The collection is divided into different components including _HARDSHELL, _LIGHTSHELL, _SOFTSHELL, _INSULATOR, _NEXT TO SKI...
Acronym 2009 Fall/Winter Preview
Following up on small teaser we received via the Firmament launch event preview, we get a closer look into select pieces from the Acronym Fall/Winter Collection for 2009. Featured amongst the batch of outerwear garments are a selection of technic...
Firmament presents Acronym 2009 Fall/Winter
Next week German retailers Firmament will host an exclusive launch event for the new Fall/Winter collection by Acronym at their Berlin store. Besides showcasing the biggest collection/selection of Acronym apparel and accessories of at all time, d...
ACRONYM First Edition Kit
There’s no denying the visionary approach to technical outerwear design by Errolson Hugh of Acronym. In a testament to this statement, SlamJam dig into the vaults to offer a look back at the ACRONYM FIRST EDITION KIT which was originally re...
