Acronym
BEINGHUNTED: Acronym 2011 Fall/Winter Collection Interview with Errolson Hugh
September 29, 2011
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As close associates with fellow Berlin-based technical brand, BEINGHUNTED secures an interview with Acronym founder, Errolson Hugh in regards to the latest Fall/Winter 2011 collection. The two friends speak candidly over arguably the world's most technically-driven lifestyle...
Acronym 2011 Fall/Winter “FW-1112” Video
September 27, 2011
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Acronym releases a new video for the Fall/Winter 2011 season, simple titled FW-1112. The three-minute piece features a customary appearance by brand designer Errolson Hugh as he breaks down some of the key innovations for this latest assortment of designs. Check it out above!
Acronym Acronymjutsu Video
March 10, 2011
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The flurry of Acronym videos continue as today we present yet another piece from the technical performance label. This latest spot continues the tag team production of Ken-Tonio Yamamoto and Errolson Hugh as Errolson himself demonstrates the many functions of key items from...
Acronym Set-1>4 Video
March 9, 2011
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Following up yesterday's impressive showing, Acronym returns with another video for Spring/Summer 2011, this time highlighting key product from the line. Like the previous spot, this piece was shot, edited and directed by Ken-Tonio Yamamoto with production from brand...
Acronym “Lightest Fastest Deffest Baddest” Short Film
March 8, 2011
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Acronym launches a new short film for the brand's Spring/Summer 2011 season, produced in association with frequent collaborator Ken-Tonio Yamamoto. Following much of the same tech-centric approach, the piece highlights arguably the industry's most acclaimed technical...
ACRONYM “SLIGHT RETURN” Video
December 13, 2010
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ACRONYM creates a conceptual short film that captures the vision and dynamic nature of the brand. At the start, the video features a Lara Croft-esque figure outfitting herself with the classic anime Ninja Scroll playing in the background. She goes on to outfit herself with...
Visions of Visionaries: Errolson Hugh
November 9, 2010
⋅ Culture
Acronym co-founder Errolson Hugh recently sat down with MADE to record this interview. For those unfamiliar with Acronym, they are a high quality label that specialises in outerwear and enjoys much success in Japan. Discussing a range of topics from the foundations of the...
Acronym 2010 Fall/Winter Jackets
October 13, 2010
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Now available at both Firmament and their online presence The-Glade, this collection of jackets represent the central line within Acronym’s fall/winter collection for this year. Continuing to produce technically advanced outerwear, this line-up provides no exceptions. At...
Beauty & Youth x Acronym Collection
October 13, 2010
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In a rare collaboration, Acronym create a small but concise collection for Japanese retailer Beauty & Youth. The two items include includes a hooded trench coat and a totebag. The trench coat features that same familiar future minimalism that has become a mainstay of the...
Acronym 2010 Fall/Winter Collection Video
October 10, 2010
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Acronym introduces a new video for the brand's 2010 Fall/Winter Collection. In usual Acronym form, the pieces within the lineup are introduced by designer Errolson Hugh who crafts another intriguing season of highly functional product. Encompassing outerwear as well as...
Acronym 2010 Fall/Winter Trailers
July 11, 2010
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Acronym present a couple of new trailers in anticipation of the brand's upcoming collection for Fall/Winter 2010. As we'd expect from Acronym, the videos highlight technical features within the garments, demostrated by none other than Errolson Hugh. Enjoy!
Acronym 2010 Spring/Summer Collection New Releases
May 25, 2010
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Acronym's Spring/Summer range for this year includes this set of cycling focused technical apparels. Using an all black, minimal design from high density woven cotton and synthetic fiber uppers, these military inspired garments have been cut specifically to meet riders'...
Acronym 2010 Spring/Summer Collection S-J7/S-J14 Video
April 28, 2010
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Acronym founder Errolson Hugh stars in this short film highlighting styles from the Acronym 2010 spring/summer collection. With a strong technical element as the basis of the collection, you gain a better understanding of the label's approach to design and functionality. A...
Acronym 2010 Spring/Summer Collection
April 16, 2010
⋅ Uncategorized
Always representing a highly-anticipated collection each season, Acronym's 2010 spring/summer collection has hit select retailers. From modular bags of the highest order to technical apparel, the collection continues on the route with some highlights of the collection...
Acronym x Nike Sneaker Preview
October 30, 2009
⋅ Uncategorized
It seems like Acronym will be bringing its technical advancements to Nike with a couple of new designs in the brand's classic Dunk Hi and Blazer models. So far only a small preview is seen, courtesy of Beinghunted, with a tonal color scheme amongst various material choices....
